Cerulean: A Modern Hanok Coffee Showroom in Historic Insa-dong, Seoul

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Among the traditional houses inside the old alley, a Korean design studio [stof] designed a coffee showroom by reinterpreting the hanok in a modern way. Insa-dong, which is one of the most historic town in Seoul, known for galleries with long history, craftsmen as well as tea places. [Cerulean] was to use hanok, a Korean traditional house style, alongside the mood of the surroundings. [stof] tried to focus the brand on coffee and people, while the space fills the gap in between.

From the name “cerulean,” [stof] made a decision to replace ceiling with blue sky of Insa-dong, thinking that the real blue that cerulean desires of is not a blue-colored painted wall but a real sky which is changing with time and season. Therefore, those who visit "cerulean" can see the sky from any part of the cafe, from the sitting area to the yard.