How to Build a Brand From Scratch With AI – Step 2: The AI Product Photoshoot by Dreamina Octo

In this six-part series, we are designing a brand completely with AI. Now in part one, we built the visual identity of the brand, the logo, the renders, the product packaging, the look, the feel of it. But now for part two, we're going to take that and paste it into the physical world still with AI. And our goal is to get a whole set of product images for our brand that we can use on our product pages, on social media, on the website, etc. If you wanted to go right now, rent a photo studio in your town or your city, pay for a photographer for the day rate, and then editing on top of that, you're looking at, best case, a few hundred dollars, more realistically, a few thousand dollars. And if you have a small business, a brand, something you're trying to launch, a few thousand dollars, I don't need to say it, is very cost prohibitive. But we don't live in that world anymore. We can do all of this in a few hours. So I want to give you a quick refresher on where we are after the last video, and then we're going to jump straight into the build. So to summarize episode one, we have this wireless earbuds brand called Aero. These are all the various images and graphics that we generated last time. Again, that's kind of the brand visual identity, and then just what the product looks like, the packaging, etc. And the platform that we're building this on and the partner in this series is Dreamina. And again, the reason we're using them is it is a full stack, so we can compress that entire pipeline of AI capabilities, so images, videos, editing, and so on into the one platform. So that's where we're at. And immediately next, what I want to do is start generating AI models and kind of environments that then we can use for our product photography. So let's jump into my computer. We'll get started on that. If you want to follow along and just copy and paste the prompts I'm using for your own business or your own product, you can go to this link on the screen or in the description. To do that, you can sign up for free. And that said, let's go. Okay, we are back right where we left off in a Dreamin on Canvas here. So we have the assets we created last time, the product images, the logo, the color sets. And now I want to show you the prompt that we're going to use to kick off our photo shoot here. I'm going to do forward slash to open up this conversational panel, and then I'm going to paste this prompt. So using this exact earbud product, that should be this, excuse the typo, generate a photo of a model wearing them with a clean studio background, natural lighting, and good photography. And then let's say generate 5 to 10 concepts with different models in different positions so we can decide what to take. And we'll go ahead and let that run. Okay, we can see the lifestyle shots are on the canvas. We have all of those shots lined up right here. Let's jump into what these look like. So we can see if we zoom in the same orange black design and consistent design across the products. Looks great. The model quality, the human quality looks great as well. That's iteration number 2, number 3, number 4, number 5. And then we have some more real lifestyle ones in different environments here. I think as far as what I like, we are targeting a younger demographic with this. It's, you know, premium wireless earbud. So we'll take this image out. We'll also take out kind of the working professional one. I don't like the plain wall as much versus the studio feel. This active one is good. Not going to go with artists. So I think for our final kind of four model shots here, we can proceed with these. And then I'll say use the male model in the earbud. Oh, typo, shot 2. And then use the same model and same earbuds now in a sunlit coffee shop, candid, shallow depth, looking off camera. Then put him in two other environments. Also with the earbuds, the B-roll, the product photography that goes on your website. It's used in social posts. And again, like, I mean, just look at the generation of this. This looks completely realistic. This is exactly what you would get if you want to pay $8,000 in the studio to get this done. So it's a pretty brave new world that we live in. And let's let the agent run with this. Okay, here we can see the model in a park. And then we have a gym as well. Those look good. And then let's just build up the gallery some more. So what I'll say is keep this exact model, same earbuds, generate new poses with a white background and a consistent face and product. More of this base image and the images we have these bottom two. And we're just going to build that out horizontally. Then we'll do the same with one of the female models. Those are being generated super fast speed, consistent character. Those look fantastic to me. And now let's do the same, except with let's go this top left model as well. So we'll give it this prompt and let's let it build that out. Okay, here we have our 10 images that have been generated in one generation, one prompt. Let me start to pull these out a little bit. And let's go ahead and create a new tab here. So I'll create a little text thing and I'll say product photo library. And this is becoming a photo library. It looks like we have a few dozen images now. So let's just straighten this up a little bit. Okay, and this is looking good. And now let's just ask the agent. Let's talk to it and say, what images do you feel are missing to build out a photo catalog for our earbud brand? And we'll see what the agent says. Okay, it's saying product level focus, tech and action and an atmospheric context. So let's just say, yep, build concept cuts of all of that using the exact same earbuds and color set. We can see a few of those shots generated here. So the same consistent product design. I really love these two, especially we get that marble feel and the little floating base. I think this will be a very good one for a video ad potentially as well. Okay, here we have a model putting the earbud in her ear. Really awesome generation there as far as the skin and hair realism goes. And then we have our earbud being picked up by human as well. This is a kind of weird shot. I don't love this. I'm gonna go ahead and delete that. And then we have one more generated here, another top view with the hand. Just look at the quality of generation on the skin here. I mean, you can see the pores and that's really why nowadays you don't need to do this stuff in person. You really can hit the realism with images like so. And this is just images. We haven't even got the video, which will be part of many future episodes. Okay, so we have our nine product images or full library here. We have our 20 or so model images. We are good to go. This is that backbone or that basis for building out the future media, the website, the social posts, et cetera, that we will. So that wraps up this build for part two. And let me tell you a little bit about what we're going to do next. Okay, so progress is being made. At this point, we have the visual identity and then a full shot library as well. So that's a very strong basis for us now to merge those two things and then go apply them into the domains that we need to, to really get the brand off the ground. So we're talking posters, ad creatives, website sections, turning these shots into actual deliverables and campaigns. So that is what's coming up in episode three. And this is where we really start to hit the ground in terms of actually deploying these assets into the real world. And so if you're watching this after that part three is out, we'll put the link or card somewhere around here. And again, if you want to go build with AI yourself or you're inspired by anything you saw in this video, you can go to this link or the link in the description. So I appreciate y'all being here and I will see you in part three.