I Built an Entire Online Business in 24 Hours (Here's How)

Hey, James Pelton here. One of the things I really try to encourage people to do is to start a side hustle. Okay? This doesn't mean that you're creating something where you have to quit your nine to five and put all your eggs into this, you know, entrepreneurial basket, but pretty much everyone that watches my channel, comment down below if you're not one of these people, everyone's looking for ways to make a little bit of extra income and a small side hustle is a great way to do that. So what I want to do today, I want to just walk you briefly through starting a business from scratch. This is something you could do. You can follow these steps and get your own side hustle out and it really won't take you very much time. And I want to encourage you. Book of Proverbs in the Bible says hard work brings profit. Mere talk leads only to poverty. So I would say 98% of the people who contact me saying, Hey, I'm looking for extra income. We talk about different ideas. And then months later I come back and say, okay, which of those ideas did you implement? And the answer usually is none of them. Talking is really easy. Putting in the hard work is hard work. So here's your situation. You have a nine to five job. You're looking to make a little bit of extra money. You want to do it through creating a side hustle online of some kind, but you don't know where to begin. So step one is you need to identify a problem to solve. You've heard me say this in a lot of my videos, but that is the essence of business is solving people's problems. And you need to be careful because there's two types of businesses. There's painkillers and there's vitamins. So vitamins are, you don't need it, but it's nice to have. It could make your life a little bit better. And then there's painkillers where, Hey, this is really hurting you and you're actively looking for a solution. A lot of times the businesses people try to create are just vitamins. It's like, yeah, that would be kind of nice. The problem with that is there aren't people looking for those types of businesses. You have to really convince people. You didn't know that you needed this, but here, go ahead and buy my product. You have to convince them that they need your product. And it's a very difficult marketing process. One of the first things I do when people come to me and say, Hey, I'm thinking of starting this business is I try to identify, Hey, is this a vitamin or is this a painkiller? Painkillers are very different. Painkillers, you know, if you have a headache, you are actively seeking solutions to fix that problem. You will go to the store and you will pay maybe even more money than you should for, you know, some ibuprofen to take away that headache. And so when we're looking to build a business, we're looking for businesses that are painkillers. People know they have this problem and then you're an obvious solution for the problem that they have. And when you set up a business that way, you don't have to convince people. They will come to you and say, Hey, you can solve my problem. Please take my money marketing much easier when you do that. So first step in starting your business is you need to find a problem that people have and it needs to be a painkiller, not just a vitamin. This needs to be a problem that they know that they have, not that you have to convince them that they have. And I find that my businesses that have done the best are the ones where the pain that I'm solving is a pain that I myself have. If I can be the main target customer, then it's going to be a lot easier designing the solution for the pain. You know, I can just take, I can just ask myself the questions, Hey, what, what problems is this causing in your life? What would an ideal solution look like? I can ask myself and just build the perfect solution for myself. And then when you do that, other people who have the same problem, they'll have a good solution and you know it's a good solution because you've used it for yourself. So step one, identify a problem, preferably a problem that you yourself have. And then your business is how do I solve that problem? And the most common problem that people have and the easiest to build a solution for is a lack of knowledge about something. That's why training courses are so popular online and they will continue to be because a lot of times the biggest problem people have is I don't know how to do this. I don't know the solution for this. And training courses are a good business to start because once, you know, there's a lot of work upfront getting the training course out, but then after that it just really becomes a passive income source. So for this example, let's just say that the problem that people have is they don't know how to do their makeup. Their makeup looks bad. Okay. This is obviously not a problem for myself because my makeup is awesome. No, I don't wear makeup. I'm a guy, but we'll say you're a girl. You don't know how to do your makeup. You want to know how to do your makeup. This is a pain point for you. Do you look around other people? Oh, wow. They, they do their makeup so well. I don't know how to do that. So a solution to that problem is build a training course showing people how to do their makeup. And you might want to look around at what else is out there. I mean, that might be too broad. There's might be too many how to do your makeup training courses, but maybe a particular makeup style and you can really utilize AI utilize chat GPT to help you in this process. So for example, I want to build a training course for helping women with their makeup. Again, this is not me if you were a makeup expert, but I want to build a training course for helping women with their makeup. What specific pain point could I focus on for this training course? I love AI too. You can even misspell typos and no problem. Okay. So AI did some reasoning for nine seconds. Shade matching. I don't know what any of this stuff means. I should have picked a niche where I knew something or at least knew the terminology skin type variability. Okay, there you go. So do you need different makeup for different skin types? I assume. So that might be a specific area where you might have a little bit of extra knowledge or you might have extra dry skin. And so normal makeup doesn't work for you or normal makeup techniques don't work for you. If you have that problem, there's other people that probably have that problem. So again, the problem we're identifying is dry skin. Makeup traditionally doesn't work very well. And the solution that's, that's a pain point. Okay. That's something where people are going to be actively looking for solutions. If you put on makeup, you have dry skin and it doesn't look good. You're going to be on Google. Hey, what do I do? How do I put on makeup with dry skin? That's a pain point and you have a painkiller. So your solution might be a training course, how to apply makeup to dry skin. Let's say, let's say that's our business. Okay. So we have our business idea. We want to build a training course for helping people with dry skin, with their makeup. So where do you start? Well, I, you might think that you jump right into creating the content. I don't usually do that. I like to sell or at least gauge interest in what I'm building before I go ahead and build it. The problem is if you build first, you know, there's a saying, if you build it, they will come. That's not true at all. Okay. Tons of people build lots of software, build lots of training courses, build lots of businesses, and then there's no interest in what they're building. So what I like to do is kind of pre-sell just to gauge it, gauge interest. Is this something worth building? So what I would do for a training course like this is, Hey, let's get a wait list. Let's pick, pick a number 50 people. If I can get 50 people who are interested in this training course as like a wait list, a pre-sell, then I'll go ahead and build the training course. So we're looking for 50 wait list people for this training course. That's not built yet. How do we get 50 pre-sell customers? What do we do to make that happen? What we're going to do is create what's called a marketing funnel. Okay. I'm going to draw some here. Terrible artist. Oh boy. What if I have opened up a can of worms here? Okay. Well, we'll say this is a funnel like a funnel to you. Oh boy. The bottom of the funnel. So our end goal is I'm not going to try to draw, draw texts. Let me just write signed up for pre-sale random people. So there's random people up here and your goal is you want to get people into the funnel and work them to the point where they sign up for a pre-sale. So the first question is how do you get random people? Just random people on the street. How do you get them to get into this funnel to start being interested for signing up for a pre-sale? Well, step one is you need, what's called a lead magnet lead magnet. So you want to take out of this group of random people. You want to take people who might have this problem of dry skin needing help with their makeup. You might want to find people like that out of this random people. You want to qualify random people. You don't want, you know, James Pelton jumping into this funnel because I'm not the right customer. I'm not going to sign up for a pre-sale on this training course. There's no chance. So you don't want me in here. You're not looking for me. So what we do is we create a free resource up here. This is fun. If you guys like this, uh, me drawing on here, let me know. This is fun, but we create a free resource up here that only the people who would want to sign up for a pre-sale of this course would be interested in. So maybe we make a PDF, a free PDF, five tips. If you have dry skin, five tips for applying makeup with dry skin. Okay. That would be a free PDF. It kind of, you know, helps them with their problem. But what it really does is the only people that are going to be interested in this free resource are people that we solve their problem with our training course. So this is going to quickly qualify people. If we put an ad up for five tips for applying makeup with dry skin, James Pelton, isn't going to download it. Some woman with good skin is not going to download it. It's going to be people with dry skin who want help applying makeup. So we do, we give them this free resource and we give the free resource, not completely for free. It's in exchange for their contact information. So we trade, we'll give you this free PDF. You give us your email address. And what that does is now we have a list of people who have the problem that our business is going to solve. And I'll show you how to do all this. I'll show you how to set this up. But then our goal is to take these people. So now we've got a, you have this big group of people who are your target audience. And then you're going to use email and other communication methods to kind of walk them all the way to the point where they want to sign up for the presale for your training course. Okay. And so using chat GPT to help you, I just said, walk me step by step, creating a really valuable PDF called five tips for applying makeup to dry skin. Identify your audience. We did that set clear objectives. And this will walk you through getting a document set up under scan, dry skin challenges. And again, if this is a problem you're solving for yourself, you're going to be able to create a much better free resource and much we, again, we call it a lead magnet, collect expert tips. So you might want to go do some research or you can have, you know, chat GPT do some research for you. So here they kind of give you what they would recommend. And again, you don't have to follow chat GPT. Exactly. You can change this again. I'd have no knowledge on this, so I would probably use something similar to what they came up with. You might want to go hop into Canva to make it look nice, especially for something like makeup. You'll probably get more people interested if it's visually appealing, but the end result, and this shouldn't take very long, maybe an hour, it would take me to put something like this together, but you want a nice looking PDF that you can offer to people in exchange for their email address. And there you have your lane. And there you have your lead magnet. So in order to start collecting email addresses, so you have your PDF, you want to get a website out where people can put in their email address and then they get this PDF and this will start you getting a list of potential customers. So you need what's called a CRM in order to collect email addresses. You need somewhere to store those email addresses to handle the functionality of people entering it in and they get emailed, you know, a PDF. And we call those CRMs, a customer relationship management system. And there's a lot out there. Personally, my favorite, and I was thrilled because they contacted me and asked me to be an affiliate. And so this is perfect because, and so that's a, and that's a really good fit because I really liked them is go high level. So again, this is just software that helps you with those different parts of getting your funnel put together. So, and you can, I do get paid for referrals. So if you do sign up, I do get something, but you can sign up for a 30 day free trial. Try it out for 30 days. You don't have to pay anything. So I'd encourage you to do that. But when we get into go high level, I'm going to go to sites and I'm going to click new funnel and they have funnel templates, which are really nice. Then you don't have to design anything yourself. Let's do makeup lead magnet. There we go. Makeup specialist, lead magnet, makeup artists, lead magnet. Probably either of those would work. Okay. You can design your own, but it's, you know, it's easier if there's a template and actually this already has a ton of the stuff that we need. Get your free step-by-step eye makeup tutorial. So this is almost exactly what we're looking for. We're going to have to not change hardly anything. So this is what the landing page where you're going to get people's emails in exchange for giving that PDF. So, you know, if you want to change the visualization or you can put together a logo, you can use AI. I mean, if you want more details than any of this, I can do separate videos. This video would be five hours long, but you can kind of make this design how you want. You can put pictures of yourself if you want or whatever. So, and the template had a survey there. We're going to do a form. It says, if you wish to add a new form, click here. So we're going to add a new form. So this is going to be an email form where enter your email address. We'll email you this PDF we put together. So let's go to add form. Let's go to templates and let's just do generic registration. We really, we probably just need their name and their email, nothing else. We'll change the look of it. Once we get it on our page, it's delete. We don't need this logo on it. Let's change the text here. Get my free PDF. So I clicked in there. I changed to the new form and now we've got first name, email, get my free PDF. We can take out this button now. Don't need that. And again, you can change the way it looks, change the colors, whatever. I'm not a very graphical guy. Then here you can change. So then on your form, when you go to settings, style and options, you can on submit, change the message. Here is your free PDF link to PDF and take that part out. Okay. So you have a landing page. Again, you can change all the look of it. You can see what it will look like on the web here. Make sure I save. Okay. So we have a basic landing page. You can see the form here. There's obviously things we could change. This image is pixelated because it's too big. We need to put in a logo, but you have the bare bones of a landing page to start collecting emails, which are going to be your potential customers. Then as people put in their first name and their email, they'll be added to your email list. And I'm gonna actually pause here. So that's kind of step one here in our funnel. Now what's left is we need to start emailing them. We need to email them the free resource. Again, they gave their email address. You need to make sure you give them what you said you would. Then we need to somehow get them from there to signing up for a presale. So I want to turn this into a video series. So if you're interested in this, if you'd like to see video two where I show delivering the lead magnet and an email campaign to get people to signing up for presale, I can even do, I can do videos on how to create the presale form. I can even do a video on how to create the training course. Maybe we turn this into just a full business here and be James Pelton, the dry skin makeup expert. Let me know in the comments, if you would like that. Cause I would be, I think it'd be a lot of fun to build that for now. Some calls to action. First off, identify a problem you want to solve. Make sure it's a painkiller, not a vitamin. Step three, identify who has this problem. What's the group of people that would have this problem. Step four, design a lead magnet, a PDF of some kind, something free that you can give to people in exchange for their email address. Next step is sign up for a go high level free 30 day trial. Start messing around with it. They have a lot of tools to make this process easier. And step six, put together your landing page for delivering this free PDF. So there's the first six steps. Let me know in the comments, who has done those things. Who's going on this journey with me. Love to help you on this journey. If you do, if you want to follow along in the videos and you want help, I would be happy to help you personally. Shoot me an email, jpelton722 at gmail.com. Happy to help you out getting started with your online business. So let me know in the comments, if you want video two of this series, I'll get that recorded as quick as I can. Appreciate you guys really enjoy what I do, especially drawing today was just such a thrill. So thank you for letting me do that. Thank you to go high level for allowing me to be an affiliate of theirs. I love their software. Appreciate all you guys. God bless and have a great rest of your day.