Google Analytics 4 & Looker Studio Masterclass – 4 Real Projects

Learn GA4 analysis, build dashboards in Looker Studio, complete 4 practical projects, and explore AI features

🎬 TIMESTAMPS

SECTION 1: INTRODUCTION & GA4 BASICS
0:00:00 Course Introduction
0:02:30 Key Data Concepts
0:09:33 GA4 Home & First Reports

SECTION 2: GA4 REPORTS
0:19:15 Acquisition (Traffic Sources)
0:28:14 Engagement (User Behavior)
0:44:34 Monetisation (eCommerce Data)
0:51:14 Retention & User Reports

SECTION 3: CUSTOMISING GA4 REPORTS
1:01:03 Editing Reports & Collections
1:10:23 Mini Project: Traffic & Revenue

SECTION 4: GA4 EXPLORATIONS
1:10:23 Free Form & Segments
1:21:17 Funnel & Path Exploration
1:34:01 Advertising Reports

SECTION 5: GA4 ADMIN & SETUP
1:40:42 Account & Property Creation
1:48:37 Admin Area Overview

SECTION 6: LOOKER STUDIO INTRODUCTION
2:03:03 Intro & Adding Data Sources

SECTION 7: LOOKER STUDIO CHARTS
2:11:22 Scorecards & Time Series
2:33:11 Area, Combo & Bar Charts
2:48:40 Tables & Pivot Tables
3:04:04 Executive Dashboard Mini Project

SECTION 8: FILTERS & CUSTOM GROUPS
3:04:04 Filters (1st & 2nd Part)
3:18:05 Custom Groups
3:37:21 Calculated Fields
3:55:39 Date Range Control

SECTION 9: BLENDS & ADVANCED CALCULATIONS
3:58:45 Creating Funnels with Blends
4:31:50 Calculated Metrics
4:40:38 Maps in Looker Studio

SECTION 10: INTERACTIVE CONTROLS
4:50:00 Page Actions & Buttons
4:59:29 Data & Dimension Controls

SECTION 11: MARKETING CHANNELS
5:03:50 Mini Project: Channels Deep Dive

SECTION 12: GOOGLE GEMINI & AI FEATURES
5:06:04 Gemini & Looker Studio Pro
5:07:54 AI Insights to Google Slides
5:18:44 AI Formulas Assistant

SECTION 13: SHARING & TEMPLATES
5:34:30 Access & Copying Reports
5:40:52 Templates & Explorer

SECTION 14: GA4 INTEGRATION
5:45:21 Adding GA4 to Reports
5:47:15 Final Test

SECTION 15: CONCLUSION
5:47:15 Course Conclusion
5:47:54 End of Course