Tending the Fire, Baking Bread — Something We Were Losing | NOJI | Sourdough Bread in Japan

They left the city to begin again in the mountains.Tending the fire, they rediscover something they were losing.
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【NOJI | Gunma】
Nestled in the quiet mountain countryside of Gunma, NOJI is a small bakery where each loaf is made by hand and baked over a wood fire, in rhythm with nature.
The owner, Aya Oshima, values her close relationship with local farmers, often visiting the fields and spending time where the wheat is grown.
After leaving her career in publishing, she opened a bakery in the city. Six years later, she chose to close it, moving to this rural landscape to reconsider what it means to live and work. This film follows their daily life as they begin again.

Types of Leaven
1. Sourdough

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Owner: Aya Oshima, Nobutaka Oshima
Shop Name: NOJI
Address: Kiryu City, Gunma Prefecture
Instagram: / noji_______
Website : https://noji-hi-bi.com/

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Production, Filming, and Editing: Reiya Watanabe
Reiya Watanabe:
Representative, Reiya Watanabe Film Production
Born in 1988, currently residing in Okayama Prefecture. After graduating from International Christian University, he worked part-time jobs in the waste oil collection industry and at a fishing cooperative before beginning his career in video production. His directorial work, “My Place,” won the Runner-up Grand Prix and the Audience Award at the Tokyo Documentary Film Festival 2025.

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