Starbucks CEO Howard Schultz Hiring America s Youth Mad Money CNBC
5 Video Views·Mar 12, 2026
We know Howard Schultz is the bankable founder, chairman, and CEO of Starbucks.
What you may not know, though, is that Howard is not only a phenomenal executive,
he's also a great philanthropist. Just today, Schultz's Family Foundation helped launch a
massive jobs fair in Chicago. It's part of the 100,000 Opportunities Coalition,
which aims to work with employers to create 100,000 jobs, internships, and apprenticeships
for disconnected young people over the next three years, including 10,000 positions in
Starbucks alone. Now, earlier today, I got a chance to chat with Howard Schultz. Take a look.
Howard, good to see you, as always.
Thanks, Jim. How are you today?
I'm doing real well, Howard. This is a coalition that you're putting together for 100,000
Opportunities. It's a coalition of CEOs I know, some Republican, some Democrat,
and companies that are mortal enemies, Target versus Walmart, for heaven's sake,
Walgreens versus CVS. How are you able to get these companies together in the same room and
get something done?
Well, first off, I thank you for the opportunity to really talk about this today. I wish we were
filming this in the hall behind me, and you can see the thousands of young people who are here
today with smiles on their face, given the opportunity that they don't view as an entitlement,
but a privilege to work for a company. Now, what we try to do is convene like-minded companies,
like-minded leaders to come together, bury the hatchet of competition, and recognize that there's
5.6 million disconnected youth in the country, not in school, not working, many of whom are
African-American and Latino. Let's try and do something that, if we came together as a coalition,
30 great companies, we work with the local nonprofits, we get the support and leadership
of Mayor Rahm Emanuel has been fantastic, and we launched this in Chicago, recognizing that we
could hire 100,000 people. And I think what this demonstrates more than anything else
is that this is a time in America where the private sector must step up. And I think I'm
so proud of the people that I called. No one turned me down. And as you said, there are
competitors in the room. They're talking about one another today, not about their business,
but about these kids. We're not here to talk about our earnings. We're not here to talk about
our products. We're here to talk about the opportunity that we can create for these young
people who, unfortunately, are living at a time when the promise of America and the American dream
doesn't mean as much to them as it did for our generation. And we've got to change that. And
this is the beginning today. Well, Howard, I've got to tell you, people of our generation,
we were used to, when we were growing up, seeing the federal government do this. It's interesting
you mention a mayor, a local mayor. This is the kind of initiative that a Robert F. Kennedy would
have brought up, that there would have been a sense that the federal government has to get
corporations involved, not the opposite. What's happened in our country that it's the CEOs that
have to do this? Well, I think the rules of engagement, unfortunately, have changed.
What's going on in that room behind me with these thousands of kids and these companies
is an example of servant leadership. And I think, whether you're Republican or Democrat,
unfortunately, there's a void in this country with regard to servant leadership. And businesses
have to demonstrate, and I think we are emblematic of that as a company, that not everything is for
profit. And things like this today will add value to the companies that are represented today.
Culturally, they'll be better for it. They're going to hire great young people. And at Starbucks,
not only are we going to hire great young people today who may not have had an opportunity,
but because of the college achievement plan that we have embedded in our company,
it is a pathway for free four-year college education. I'm not here to criticize the
government, but I am here to say that it is a time in America where businesses and business leaders
must recognize that we must do more for our country, for our society, the communities we serve.
And in this case, 5.6 million disconnected youth who, unfortunately, when you sit down with them,
there's a feeling of hopelessness. But there's such a desire to succeed, and all they need
is some help. And this is not charity. In many ways, this is justice.
Well, Howard, let me ask you. You use the term
middle. You talk about the idea of middle jobs. When I speak with the Labor Secretary,
he doesn't want to talk about middle-skilled jobs. He wants to talk about high-skilled,
trying to put these people through fancy colleges sometimes. The GOP itself,
this is too expensive for them. They don't want any federal government money involved
in helping business. Why are both parties failing this particular group, who no one seems to want
to help middle-skilled people who aren't going to go to the best colleges in the world but can
have great, fulfilled lives, get a job at Starbucks, and go to college, have dignity?
What's the matter with that? Jim, I think you're exactly right. And I think
it's ironic in many ways that we're hosting this event very close to the anniversary of Ferguson.
And if you think about the cultural divide and the racial divide in the country,
one of the primary reasons that this is going on in the country today is that many of these
young people are African-American and Latino and have no job and are not in school and do not have
a voice. And you're asking a very important question. The responsibility of the government
and the elected officials is for all Americans. And it goes back to what I said earlier. When we
grew up, the promise of America and the American dream was aspirational. It was real. And we saw
ourselves in it. You mentioned RFK, and he was an example of that. At this time in America,
5.6 million disconnected youth do not see themselves in the American dream. And we have
to reverse that. And I think it is unfortunate. But you're raising points that bring me back to
an excellent op-ed you wrote. Howard Schultz, America deserves a servant leader. In that,
you say politicians can't do the things. They're too angry at each other, no coalition. You are
a person who is a uniter. Would you not have more success running for president, talking about
starting somewhere, 100,000 opportunities? And couldn't you counter the Donald Trump? You could
get as much publicity with a Democrat debate as he's getting with a Republican. It's working for
him. Why couldn't it work for you? Well, Jim, I'm not here to talk about politics specifically.
I really feel, and I think that today is a demonstration of that. I could do much more
with regard to the platform I have at Starbucks to make these kind of things happen
that I could if I was a classic politician. I look at the environment, and I feel it's not for me.
I'm a business person, first and foremost, that has the kind of company that I think has balanced
profit with a social conscience. And that's what I want to continue to do. But I also want to work
with local government officials around the country. This is the beginning of something
we're starting in Chicago that we're going to take around the country. My family foundation
has made a significant financial contribution to these kids. And I think I could do more as a
citizen. The op-ed I wrote was really a calling and hopefully a recognition that the dysfunction
and the polarization in Washington has got to stop, that we're running out of time,
and it's a time in the country where we need leadership at every sector of our society,
private and public. And this is one good example where we're a working mayor,
working with wraparound local services and 30 extraordinary companies, many of whom are
competitors, coming together for one purpose, and that is help these kids who otherwise could
not help themselves. Okay, well, I do have to go back. I mean, I see Trump playing a role,
gets all the airtime he wants. Why couldn't you be the Trump for the other part?
Jim, I'm not here to talk about Howard Schultz running for president. I've made that clear.
That's not what I'm going to do. I'm here for Starbucks and doing everything I can,
everything I can to add value to our shareholders and, most importantly, the 300,000 people and
their families who are relying on me as a leader to enhance and preserve their company at Starbucks.
Well, Howard, I've got to tell you, I never thought that a CEO could play a bigger role
in trying to change the country than someone who moves to running for president, but this is very
clear to me that you are. Thank you so much, Howard Schultz, chairman and CEO of Starbucks.
Good to see you, sir. Thank you, Jim.
May Have Money is back after the break.
Booyah! Jim Cramer here from May Have Money. Thanks for watching CNBC on YouTube. Click here
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