Howard Schultz ： 40 Years at Starbucks

Howard Schultz bought Starbucks in 1987 — six stores, $3.8 million. Over the next forty years he built it into a company worth over $120 billion


~ CHAPTERS ~

0:00 Intro
0:05 DON'T LET ANYONE
0:43 STALE COFFEE WAS THE GAP
1:15 EVERYTHING MATTERS
1:34 THE NEW NETWORK
2:30 THE FIRST 60 DAYS
3:56 AN EXTENSION OF THE FRONT PORCH
4:37 2:1 SALES TO INVESTMENT
5:40 PEOPLE BUSINESS, SERVING COFFEE
6:19 VALUES STAY, EVERYTHING ELSE GOES
6:45 THE THIRD PLACE WORKS GLOBALLY
7:10 PROTECT THE CULTURE
8:01 AFFORDABLE LUXURY
9:01 SEE AROUND CORNERS
10:10 BETWEEN HOME AND WORK
10:50 UBIQUITY IS THE ENEMY
11:45 25 STORES, EVERY WEEK
12:21 GROWTH IS THE OUTCOME
13:45 I DIDN'T BELIEVE IN FRANCHISING
14:02 A NAPKIN, A HANDSHAKE
15:09 GLOBAL SUCCESS IS NOT ENTITLEMENT
15:27 ONE WORD: HUMANITY
16:28 GOLD-RUSH MENTALITY
16:44 DON'T MILK THE FEED
17:16 NO SECRET SAUCE
17:50 THE WRONG THINGS
18:54 EXCEED YOUR PEOPLE FIRST
19:26 BEAN STOCK FOR EVERYONE
20:27 HUMILITY, HUNGER, NO EGO
21:11 RESTORE TRUST INTERNALLY
22:11 PARENTS' MEETING IN CHINA
23:00 THE SEA OF MEDIOCRITY
23:56 HEALTHCARE AND EQUITY FOR ALL
24:25 NO VICTORY LAPS
25:25 GROWTH HID THE MISTAKES
26:05 217 OUT OF 242 SAID NO
26:47 COMPLICIT WITH WALL STREET
27:23 HIGH STANDARDS START WITH ME
28:18 $260 MILLION, UNTOUCHED
28:57 HUBRIS, ENTITLEMENT
29:50 BOUGHT IT FOR $3.8M
30:45 $250 MILLION TO $120 BILLION
31:34 TEA IS $90 BILLION
32:18 STORE MANAGERS ARE THE BUSINESS
34:42 FUTURE CEO, FROM WITHIN
35:39 STATUS QUO IS A DEATH TRAP
36:37 BILL GATES SR. WALKED ME IN
38:09 I CAME BACK FOR LOVE
38:34 SHARE THE BLANKET
40:37 INTERCEPT THE LIFESTYLES
41:27 VALUES BEAT PRICE
42:26 GLOBAL CITIZEN
43:19 WE'RE SELLING A FEELING
44:18 100% WRONG ON FRAPPUCCINO
45:36 SOUL CANNOT BE FAKED
46:21 FEEDING THE BEAST
47:31 ONLY THE PARANOID SURVIVE
49:09 EARN IT EVERY DAY
50:08 THE FIRST LAYOFFS
51:22 EVERY COMPANY IS A TECH COMPANY
52:20 STEVE JOBS: FIRE THEM ALL
53:17 THE COMPANY MY FATHER NEVER HAD
53:47 Outro

~ SOURCES ~

All clips are from public interviews and talks given by Howard Schultz:

· London Business Forum 2013
· Charlie Rose Pour Your Heart Into It 1997
· Commonwealth Club INFORUM 2011
· Charlie Rose Expansion Strategy
· Acquired Starbucks 2024
· Charlie Rose Culture and Values
· IESE Business School Forum 2011
· Charlie Rose Onward 2011
· Claremont with Sharon Waxman 2017
· In Depth with Graham Bensinger 2023
· Graham Bensinger Frappuccino 2023
· Bocconi A Coffee with Howard Schultz 2017
· UCLA How Starbucks Built a Global Brand 2008
· Saxton on Business
· NYSE Executive Marketing Summit Keynote 2011
· El Confidencial Spain 2011
· Daniels College of Business Voices of Experience 2011
· CNBC Tough Decisions 2011