Timestamps: 0:00 - Intro 0:26 - The "skill stack" secret that makes employers chase YOU 1:25 - The hidden certification pairing nobody talks about 2:25 - Career roles unlocked by this underrated combo 3:10 - The ROI secret most certification seekers completely miss 3:36 - Why cybersecurity jobs are nearly impossible to outsource 4:29 - The brutal truth about certifications alone (watch before applying) 5:36 - The combination quietly dominating hiring in 2025 7:00 - The career strategy hiding in plain sight 8:00 - The evergreen skill that makes ANY certification more powerful 9:06 - The golden ticket combo that works in almost every industry 11:06 - The certification opportunity most people are sleeping on 12:33 - The underrated data pairing that executives actually care about 14:25 - The non-technical path to serious careers 15:53 - The highest demand, lowest supply tech combo right now 17:25 - Which combination is secretly right for YOUR background 17:46 - The hidden truth about what certifications actually signal to recruiters 18:05 - How one person turned certifications into a full-time business ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
AI Generated·May contain errors
Here's what most people don't realize
about certificates and certifications.
Having the right combination is way more valuable
than having the most certifications.
And I've been in this space long enough
to see what actually moves the needle for people's careers.
And it's not about collecting every cert that you can find.
It's about understanding which certifications work together
to create a skill stack that employers can't ignore.
And this is more important than ever
in this modern age of AI
with entire industries being disrupted.
Think about it this way.
Would you rather compete with 10,000 people
who have the same single certification as you
or be one of the few professionals
who can bridge two critical business areas?
Today, I'm breaking down seven certification combinations
that do exactly that.
These pairings have consistently helped professionals
stand out in the competitive job markets
and they command higher salaries
because they solve real business problems
that single certs can't address.
So if you appreciate me making this type of video,
let me know by gently tapping the like button
and I'll do more of these types of videos in the future.
And with that being said, let's jump into it right now.
Now, quick disclaimer, the salary figures I mentioned
come from sources like Glassdoor and ZipRecruiter
and these are average estimates, not guarantees.
Your actual salary can vary depending on your experience,
location, the company you work for, and many other factors.
So use these numbers as a general guide,
not a promise of what you'll earn.
And also I'm gonna be mentioning certificates
and certifications interchangeably.
They're technically different.
And generally speaking,
certifications are worth more than certificates,
but not always.
All right, combination number one
is NetworkPlus and SecurityPlus, and this is from CompTIA.
Now, this first combination is an absolute no-brainer,
but almost nobody talks about studying for these together,
even though there's massive overlap.
So the NetworkPlus and SecurityPlus combo
is like peanut butter and jelly.
Individually, they're okay.
In fact, they're pretty good,
but together they create something that's way more
than the sum of their parts.
Why?
Because understanding networking
is fundamental to security
and security knowledge makes you
a way better network professional.
Now, the genius part is you can actually study for both
almost simultaneously because they share like 40 or 50%
of the same content.
And I've had multiple of my students,
as well as multiple subscribers
in the r slash CompTIA subreddit confirm this.
One guy said, and I'm quoting directly here,
I studied for my NetworkPlus and SecurityPlus
at the same time
because there was a lot of overlapping information.
I think it helped me in the end rather than harmed.
Another person scored 829 on SecurityPlus
then knocked out NetworkPlus just a few weeks later
because of how much the content overlapped.
So what can this combo unlock?
Well, for starters,
you'll qualify for roles like Network Security Specialist.
They make around 86 to 144,000 a year.
Network Operations Analyst,
and they make around 80 to 143,000 a year.
But here's where it gets interesting.
This combination makes you significantly more valuable
than someone with just one or the other.
Why?
Because you can speak both languages.
You understand both the network infrastructure
and how to protect it.
And most network people are clueless about security
and most security people don't truly understand networking.
So you'll be in that sweet spot
that companies are desperate to fill.
And this is one of the best ways that you AI proof yourself
is you become what I like to call a specialized generalist.
And that's where you specialize in multiple different tracks
and you're pretty good at both of them.
And because you have that overlap and skillset,
you become much, much more valuable.
Now let's talk ROI.
NetworkPlus costs around $349 for the exam
and SecurityPlus is $379.
So your total investment is about $730 plus study materials
but the potential salary boost is often 15 to 20K higher
than just someone with a single certification.
So that's an insane return on investment.
Now, if you're finding value in this,
hit that like button right now and subscribe to the channel
because I'm just getting started.
Oh, and another thing I wanna mention
about cybersecurity jobs in general
is oftentimes they're even more safe
just because of the fact that a lot of the jobs
that you would be applying for are going to be American jobs
and they're not gonna outsource those overseas
for obvious reasons.
Because in some of the jobs you'd be applying for,
it might literally be a national security risk.
So you're relatively safe when it comes to outsourcing
and on top of that, there's a lot of liability
when it comes to cybersecurity careers
and cybersecurity roles.
And basically companies ask themselves,
how bad would we look if things went wrong?
So for instance, if they were to hire somebody
with no certifications, even though that person
might be just as good as the person with certifications,
it would look worse when things went wrong, right?
Optics are important.
And so oftentimes they will actually require
that you have certifications.
And it's not just a nice to have,
it's pretty much a necessity.
So I just thought I'd mention that,
especially when it comes to cybersecurity related jobs.
And by the way, I just wanna tell you
that certifications are great,
but most likely that's not enough
for recruiters to come and chase you.
And I have to say the job market right now is very tough
and that's why for one time only,
I will be inviting you to our live workshop.
All right, quick break guys.
This week, I'm gonna be hosting a free live workshop
that's going to be designed to help you grow
and make money on YouTube.
So click the link in the description below
to check out when that will be happening.
And at this workshop, I'm gonna be giving away
my brand new tool, the Niche Validator Pro 2.0.5
completely free.
This is a powerful GPT driven tool
that I've been working on.
And it's been trained on thousands of hours of my teaching,
my philosophy and coaching sessions.
And with it, you can uncover hidden profitable
YouTube niches and generate viral content ideas
with just one click.
And I'm gonna be giving it away for this one time only
at the workshop.
So make sure you show up.
Click the link in the description
or the pinned comment below.
And when you're done registering,
make sure to click on add this to your calendar.
So it'll show up in your Google, Apple or Outlook calendar.
So you won't miss the chance to grab this free AI tool.
Now, you'll also be able to ask me questions live.
So I look forward to meeting you.
See you this week on the live workshop.
Click that link in the description
in the pinned comment below to sign up
and make sure you put it in your calendar.
Now back to your regularly scheduled programming.
Combination number two is the CCNA
and the AWS Solutions Architect Certification.
Now this combination right here
is like having a superpower in 2025.
Why?
Because it bridges the gap between traditional networking
and cloud infrastructure,
which is one of the most sought after skill sets
on the planet right now.
So basically for the last five years,
I've been one of the only people
that have just been shouting into the void
telling everyone to learn cloud related skills.
While just about every other YouTuber,
like basically an entire industry of YouTubers
were telling people to learn software development.
I'm not saying they were bad for doing that,
but I was telling people to learn cloud related skills
because I just thought it was way more valuable
and it's significantly easier to get a job with.
And what do you know?
Now software development,
it's actually significantly harder to get a job
and cloud related skills are much better.
They're basically the new software development.
So the CCNA gives you deep knowledge
of traditional networking concepts
and Cisco infrastructure
that runs most of the world's networks.
And the AWS Solutions Architect Certification
shows that you can design and deploy cloud systems
on the world's most popular cloud platform,
AWS.
And together you become the unicorn
who can help companies migrate
from on-premises to cloud environments,
which is literally what every major company
is trying to do right now.
Now on the r slash IT career question subreddit,
I found people who were studying for CCNA RNS,
VMware BCP and planning to start an AWS cert
because they recognized how powerful this combination is.
And this combo qualifies you for positions
like cloud network engineer,
which is 118 to $180,000 a year,
DevOps engineer, which is 112 to $175,000 a year.
And the real magic happens
because most network engineers don't understand the cloud
and most cloud people
have superficial networking knowledge.
So you become the translator between these two worlds,
which makes you incredibly valuable.
Now, cost-wise, the CCNA exam is $300
and the AWS Solutions Architect Associate is around $150.
That's $450 total for certifications
that can literally double your salary.
Even better, once you have this combination,
you can easily add more specialized certifications
in either direction and command even higher salaries.
So the foundation you build with these two certs
makes learning additional technologies so much easier.
Now, pro tip here is to just add on a tiny little bit
of either marketing or sales-related knowledge
to really career-proof yourself.
We're gonna talk about some ways you can do that
a little bit later on the video,
but I wanted to mention that right here.
And the reason for that is because marketing and sales
has been valuable for like the last 3,000 years
and it's gonna be valuable 3,000 years in the future.
It's just one of those evergreen skillsets
that is never not valuable.
Whereas technology, because of the fact
that how specific it is,
some pieces of valuable technology kind of go in and out.
For instance, they used to hire people
to literally just do math
and they would have these like abacuses,
I believe they're called.
It's like a really old calculator that they do math with
and merchants would literally hire people to do that.
But then technology happened
and they didn't need to hire those people anymore.
They had calculators,
maybe they just learned how to do the abacus themselves,
et cetera, et cetera.
So technology can be a bit of a double-edged sword
because you learn this stuff
and then 10 or 20 years down the line,
a lot of the technology that you were learning about
is now outdated.
Whereas sales and marketing
pretty much never goes out of style.
The way you do sales and marketing
might change a little bit,
but for the most part,
if you understand the fundamentals,
it's always going to be valuable.
So I just wanted to point that out really quickly
early on in the video,
but let's move on to combination number three,
which is project management,
which is like the PMP or the CAPM plus Agile or Scrum.
So the CSM or the SAFE or SAFE.
Now, if you want to be guaranteed a job
in pretty much any industry,
this combination is your golden ticket.
So traditional project management methodologies
like Agile and Scrum
are like two different languages in the business world.
Most people only speak one of these languages,
but when you can speak both,
you become the ultimate translator
who can work in any environment.
And a user named Duck Heron on Reddit
specifically recommended this.
Try getting PMI, SAFE, or CSM if possible.
Differentiate as a problem solver.
And another user confirmed,
I have a CAPM certification and it definitely helped.
I also have an Agile cert.
And the certification stack qualifies you for roles
like Agile Project Manager, 109 to 175K,
Scrum Master with PMP, 83 to 131K,
or Digital Transformation Lead,
which is 190 to 342,000.
And most traditional project managers
are clueless about how to run Agile teams.
And most Scrum Masters don't understand
traditional project management fundamentals.
So you'll be able to bridge both worlds,
which is exactly what large enterprises need
as they transition between methodologies.
Now, the PMP costs around $555,
and the CAPM is cheaper at around $300
if you're starting out.
And a CSM is around $1,000.
So this is a bit pricier
than some of the other combinations,
but the ROI is massive.
And I've seen salary increases of 30 to 50K
within months of getting this combination.
And what most people don't realize
is that companies are desperate for people
who can help them transition
from traditional to Agile methods.
And if you can speak both languages
and help navigate that transition,
you become invaluable.
And just generally speaking,
project management in general is super valuable.
And it's one of those skills
that was valuable 3,000 years ago
when they were building the pyramids
or whatever the heck it was,
or doing Stonehenge.
I'm probably off on my timeline there.
But it's also gonna be valuable 3,000 years
in the future when we're living
in like a post-apocalyptic alien world or whatever, right?
It's always gonna be valuable.
All right, the next combination,
combination number four,
is not as well-defined,
but I wanted to talk about this.
And that is basically AI skills
mixed with literally anything else.
Now, there's a lot of different valuable AI skills
that you can learn,
and it's a bit of a wild, wild west out there.
There's no sort of AI certification
that's kind of set itself apart
as the gold standard.
But with that being said,
some AI skills that are a little bit less accessible
would be things like machine learning or deep learning.
These are kind of big brain AI skills.
And definitely, if you're super smart,
you can learn this,
or if you're really interested in it,
you can learn it.
But it's probably something
that's gonna take you a long time
to get good at and get a job at.
With that being said,
Coursera has some really good machine learning
and deep learning certificates.
But I think an even better use of your time,
and probably a lot easier
for the average person to get into
and actually get into quickly,
is going to be AI infrastructure, right?
Learning how to use AI
to do the day-to-day things faster.
Okay, so you're not making AI,
you're just using AI,
and you're implementing it in a business.
Now, again, I would say Coursera's AI for Everybody
or some of their other AI-related certs are great here.
There is no sort of gold standard
for certifications for AI right now.
It's not like other industries like cybersecurity or IT
where CompTIA is kind of the gold standard.
But yeah, just thought I would mention that.
AI with just about anything else
is going to be super valuable.
All right, next is going to be
the Google Data Analytics
plus Data Visualization by Tableau or Power BI.
Now, this might be
one of the most underrated combinations on this list,
but it's a career goldmine.
So the Google Data Analytics cert
teaches you how to collect, process, and analyze data,
but the Tableau and Power BI cert
teaches you how to visualize that data
and tell compelling stories with it,
which is what actually drives business decisions.
Now, I think data analytics alone,
just being able to crunch the numbers alone isn't enough.
You need to also be able to communicate
the findings of your data after you've crunched the numbers.
And getting this combination will qualify you
for roles like Data Analyst, which is 71 to 120K per year,
Business Intelligence Analyst, which is 92 to 147K per year,
Analytics Specialist, which is 95 to $152,000 a year,
and Dashboard Developer, which is 116 to $192,000 a year.
Now, the real power here
is that most data analysts can run queries,
but create terrible visualizations
that executives can't understand.
And many visualization specialists
don't understand how to properly analyze data.
So you'll bridge that gap, making you incredibly valuable.
And the Google Data Analytics cert
costs around $59 a month on Coursera,
which by the way, this cert,
as well as all the other ones that I mentioned
will be in the description and the pinned comment below,
so check out down there.
And you can complete these certs in a few months.
So the total investment might be around $300 to $400 total,
but the salary boost can easily be $15,000 to $25,000 a year.
And one great thing about data analytics,
and one thing that's happening
in the data analytics industry,
is they're becoming more and more specialized
to different career paths and industries.
Just as an example, you have Nurse Informaticists,
which is basically a data analyst
who knows how to use their data analyst skills
for nursing-related problems, super specific.
And yeah, every company needs data analysts
and visualization, whether it's healthcare,
finance, tech, manufacturing, you name it.
So definitely a good one to check out.
Combination number six
is Salesforce Admin plus Marketing Cloud.
Now we're getting into the combinations
that can make you some serious money
without requiring a technical background.
So the Salesforce Admin certification
teaches you how to manage
the world's most popular CRM system.
The Salesforce Marketing Cloud certification
shows that you can handle marketing automation
on the same exact platform.
And together, they make you a powerful asset
who can connect sales and marketing functions,
which is a massive pain point for most companies.
And this combination is hugely valuable
because most Salesforce Admins
focus solely on the sales side,
while Marketing Cloud specialists
often don't understand
the core Salesforce platform well.
So you'll be the unicorn who can bridge both worlds.
And based on the job market information I found,
this combination qualifies you
for CRM Marketing Manager, 90 to 149,000 a year,
Marketing Operations Manager, 89 to 146,000 a year,
Salesforce Platform Manager, very specific,
127 to $193,000 a year.
And yeah, there are literally Salesforce specific roles,
like literally roles where you just have to know this one CRM.
And if you can do that, you can make really good money.
Now the Salesforce Admin exam costs around $200
and the Marketing Cloud Email Specialist exam is also $200.
So the total investment is around $400.
But the salary difference between someone
with just one certification versus both
can be 20 to $30,000 annually.
And like I said before,
learning sales-related skills and marketing-related skills
makes your skillset more evergreen.
All right, next one is going to be
DevOps plus Cloud certification.
So this final combination is an absolute king
for technical professionals
who want to maximize their earning potential.
A DevOps certification
like AWS DevOps Engineer Professional
paired with a Cloud Platform certification
like Azure, GCP, or AWS
creates an unstoppable skill stack
that companies are paying premium salaries for right now.
You see, DevOps is all about streamlining
the development and operations processes,
aka doing stuff fast and efficiently,
while Cloud Platforms provides the infrastructure.
And when you understand both,
you become the architect who can build
and maintain the entire system
and do it very quickly and efficiently.
And with this skill stack,
you can qualify for positions
like DevOps Engineer, $112,000 to $175,000 a year,
Cloud DevOps Architect, $141,000 to $223,000 a year,
Site Reliability Engineer, $133,000 to $209,000 a year,
and Platform Engineer, $164,000 to $268,000 a year.
And the really valuable part
is that this combination puts you
in one of the highest demand,
lowest supply positions in tech.
You are basically a freaking unicorn.
And companies are desperate for people
who understand both DevOps principles
and Cloud Platforms deeply.
Now, the cost varies
by which specific certification you choose,
but expect to spend around $300 to $600 total on exams.
And the salary premium here
is probably gonna be over $40,000 more
than if you just had one cert or the other.
And these skills will only become more valuable over time.
So there you have it,
the seven certification combinations
that make you absolutely irresistible to employers.
But you might be thinking,
Shane, which combination should I choose?
Well, it honestly depends on your background,
your interests, and your skillset.
If you're already in IT,
combinations one, two, four, or seven
might make the most sense.
If you're more business focused,
look at three, five, or six.
And the most important thing
is to start building your certification stack strategically
rather than randomly.
So yes, these certifications are actually great.
But what you need to understand
is that most of the value of getting these certificates
are the brand of the certificate.
And 20% only goes into the information
that's provided on the certificate.
So you're actually getting more leverage with the brand,
and sometimes that's good enough
to catch the attention of recruiters,
and sometimes it isn't.
But there's a better way
to catch the attention of big companies
by doing what my client Josh was able to do.
He basically talked about his skills on YouTube
in very specific skillsets,
and he talked about the certifications there,
and he caught the attention of a bunch of recruiters,
hiring managers, business owners,
and decision makers in these different companies.
And because of that,
he was able to get two job offers from Fane Companies,
and they reached out to him.
So not only was he getting the skills with certifications,
but he was documenting it on YouTube,
and he was building his brand.
And at first, it just helped him get his dream job.
Then it helped him create a side hustle
to where he's making a few thousand dollars a month,
and then a full-time income where he's making 10,000 a month.
And then finally, he was able to quit his job
and scale his YouTube business
up to over $180,000 a month.
And I'll be talking about exactly how he's able to do this
in a live Zoom workshop that I'll be doing
where you guys can ask me questions directly.
So I'll show you how you can leverage YouTube
to get noticed by recruiters, or start a side hustle,
or make a full-time income from it.
And the live training link is in the description
in the pinned comment below.
But if you wanna skip that
and just go straight to coaching with me,
then you can book a one-on-one strategy session
with my team, and that'll be down in the description
in the pinned comment below as well,
and you can check that out.
And if you wanna see another great video on this topic,
check out my video,
Top 5 Online Certifications That Are Actually Worth It,
by clicking right here.