Sobriety-friendly strategies for Super Bowl LX

Western Massachusetts News, Weather & Sports
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4 Video Views·Feb 2, 2026
As Super Bowl LX approaches, one national organization is recommending that fans consider an alcohol-free celebration for the upcoming game.
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With Super Bowl 60 just a week away,
many watch parties are set to take
place all across the region,
typically involving alcohol and 22
news reporter Aretha O'Daya joins
us live in studio with why one
organization recommends staying
alcohol free for the occasion.
That's right, Nick NCR.
Dry January is officially over,
but one organization encourages
that it doesn't have to be,
and that during events like the
Super Bowl, sobriety is an option.
The energy is high for football fans
as Super Bowl 60 creeps closer and closer.
The New England Patriots take on the
Seattle Seahawks previously meeting
in Super Bowl 49 in 2015.
Watch parties for the game taking
place in local bars, restaurants,
and homes, typically with lots of
alcohol involved. On average,
Americans are drinking an estimated
325 million gallons of beer during
Super Bowl Sunday. Experts sharing
sober, friendly and relatable
strategies for the occasion.
So I spoke to Katie Kroll from the
national nonprofit organization,
the Phoenix about the benefits
to an alcohol free lifestyle.
Sobriety is something that
allows you to be kind of clear.
And to process everything and to
lean into connection really authentic
connection during this time due to
recent growth in the nonalcoholic
beverage industry, even celebrity
influences. It seems younger
generations are taking notice on
socializing without liquor.
Kroll says for those who feel
pressure to drink around others,
to find people you feel comfortable
with and that simplicity is key.
Don't have to overexplain.
You know, when I first got sober,
I used to think I had to tell
people I was in recovery and I
was in recovery for this long.
I've been sober for these many days and
like you can just say I'm not drinking
today. Now if you do plan to drink on
Super Bowl night, Kroll says moderation
is essential and to have enough
water in between drinks.
Super Bowl 60 is Sunday,
February 8th, and you can watch
it all right here on 22 news.
Working for you or auto diet 22 news.
