Business Isn’t Hard. It’s Misunderstood.

Timestamps
0:00:00 - Intro
0:00:44 - Rule 1: Close Rate vs Pricing
0:04:52 - Rule 2: LTV:CAC Ratios
0:15:12 - Rule 3: Rule of 100
0:21:58 - Rule 4: Lead Response Time
0:25:08 - Rule 5: 70% Calendar Utilization
0:29:12 - Rule 6: Payback Period
0:33:17 - Rule 7: Gross Margins
0:41:40 - Rule 8: 30-Day Cash Collected
0:43:32 - Rule 9: Lead Conversion Benchmarks
0:48:00 - Rule 10: Customer Retention
0:55:55 - Rule 11: Front Load Payments
0:58:08 - Rule 12: Industry Averages Are Dumb

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.