Your Dream Business Will Keep You Broke (Do This Instead)

Most people want to build a business around what they love. I believe that can be one of the fastest ways to fail.
Recorded during the first live edition of Keep It Brief, this audience Q&A covers money, scaling, wealth, and the decisions that separate a profitable business from an expensive passion project.

I explain why I turned down a $250,000 investment opportunity from a clothing brand I love, share the five habits I built during COVID that I still refuse to give up, and break down why seven-figure earners can still feel broke. I also explain how to choose the right skill to build a business around and why you should finish building or selling your first business before starting another.

Brandon Dawson even joins the conversation to share how leaders can align their teams around company goals.

WHAT YOU’LL LEARN
Why passion alone is not enough to build a profitable business
How to keep your lifestyle from growing as quickly as your income
How to choose the right skill or opportunity to build around
Why you should finish or sell one business before starting the next

CHAPTERS
0:00 Why 98% Of Clothing Brands Fail
4:20 The 5 Habits She Built During COVID
10:10 Guilt, Spending And Designer Splurges
15:17 Handling Pressure And Complaining Coworkers
23:12 How To Get Past The Fear Of Failing
27:32 Pick The Biggest Opportunity, Not Your Passion
30:13 What Natalie Dawson Looks for in a Partner
33:29 Brandon Dawson Joins the Episode
38:05 Selling A Business And Shiny Penny Syndrome
40:27 Lifestyle Creep And The $14,000 Jacket