The Destin and 30A Florida real estate market just shifted, and this week’s numbers might surprise you. Join Casey Joiner of Scenic Sotheby’s International Realty for the latest market update covering Destin, Santa Rosa Beach, and the 30A corridor as we track new listings, pendings, closings, and price changes.
CHAPTERS: 00:00 Introduction 00:38 Real Estate Market Stats 02:38 Market Summary - May New Listings Priced Poorly 06:17 Conclusion
Casey breaks down why we’re seeing a sudden spike in listings, what’s happening with pricing strategies, and why some sellers may be overreaching just as buyer confidence starts to return.
He also shares how this new data affects buyers and sellers in Destin Florida, 30A Florida, and Santa Rosa Beach real estate, plus his prediction for the weeks ahead in this fast-changing Florida real estate market.
All right, good morning.
Happy Monday, October 5th.
Gosh, is it the 5th or 6th?
6th, geez.
October 6th.
Hope everybody had an amazing weekend.
We had member guests at the golf club.
Busy, busy weekend across the board,
but man, I've already taken a peek.
You're gonna wanna stand by for this
because we've got something that we haven't seen
in a long time in the numbers this morning.
So I'm just not even gonna waste any time.
We're gonna get right in it
because we need to talk about it
and go back into our notes.
I hope everybody's doing great.
Keep hearing from so many of you.
I appreciate you.
And this fall is gonna be interesting
and it's gonna start this morning.
New listing 61, okay?
61, I'm gonna leave it right there
because that is higher, higher than I wanted,
higher than I was expecting,
but I'm gonna tell you what's going on
because I've gone through all these new listings.
Everyone, because I'm trying to figure this out.
But look at this.
Pending 19.
Now this is coming off of a time when we surpassed,
when the pending contracts surpassed the new listings
for the first time.
And then here we go a week later.
We've got a pretty sharp rise in new listings
and probably a little bit more of a move downward
in pending contracts than we've had in some time.
If you've been watching me for any amount of time,
you know that I've been talking about rain, shine,
sleet or snow, those pending contracts
are gonna be in the mid 20s, okay?
So it's not terribly far off,
but it's lower than we've seen in some, some time.
If I were really tracking this,
I'd have to go back months to even find this.
And last week we were in the hot of mid 30s, okay?
So I'm disappointed to see the pending contracts
sitting where they are in relation to 61 new listings.
I don't like it.
Closed transactions 17, okay?
So right there with pending, that's what we want.
Price changes 64, that is up, okay?
So listen, we never freak out on this channel
because we ride the highs and the lows
and you know our rule, nothing's a trend
until we do it three weeks in a row.
So the trend that we wanted was last week
when the pending contracts were above the new listings.
That was a trend we can get behind.
That was a trend I wanted to see run through the fall
because I felt it, right?
I felt that coming.
Now we're just one week later and we've got a ratio
that we haven't seen in a very long time.
61 on the new, 19 on the pending.
I'm still not thinking that's gonna be a trend.
But I wasn't expecting this.
Here's what's going on.
I'm gonna go full screen and just talk to you here
because I've gone through, I'm not down about this guys,
but what I'm saying is this is the market, right?
This is what happens.
But I'm gonna tell you what's going on.
I saw a lot of inventory pop on the market last week
and I saw a lot of it come on at not really good pricing.
I saw some, I saw some new listings come back on the market
with different agents for more money
than they were listed with with their previous agent.
So let's go with that mindset.
For some reason they weren't satisfied with their agent.
They relisted with somebody,
but somebody decided to bring it on for more money
than it was listed for.
And I try to be in the room with those conversations.
I don't have any intel showing me
that that should be the case.
Now there are a few pockets like we talk about.
But what I'm saying is I think the excitement of Fed News,
we had Pierce on here last week,
talking about the new applications, okay?
I'm seeing across the board,
I saw a bunch of news articles this week
talking about the inventory going down
more than they've ever seen in years.
I saw those headlines.
Saw buyer applications coming in.
But yet, here we are.
So here's what happened.
Because I've been talking to agents, looking at these.
When that kind of stuff gets out there,
we can't help ourselves.
And agents love to list property,
love to bring them on the market.
It's kind of a status symbol of like,
hey, I've got X amount of listings, things must be good.
Now, don't look at whether they're priced well or not,
but that's what's going on.
So what I'm seeing is there are a lot of properties
that came on at price points that they're reaching.
So we're back at it.
So right when we got optimistic,
we're gonna get back out there and reach again
on these price points.
So here's my prediction.
This is still a very buyer healthy market.
They're in the marketplace
and they wanna do business with you,
but we gotta stay real with the pricing.
The reason we had the last 30 to 45 days that we had
was because the sellers were getting very real
about the pricing
and we were able to put everybody together.
But I can tell you looking at the hot sheet
with those 61 new, we're gonna see some price changes.
We're reaching, they got phone calls
saying the times are good.
We might as well come out on the market
and I don't think it's gonna go in our favor.
So I don't think this trend is gonna continue.
I'd like to not come back to you next Monday
and we're at another 60
and we're in the teens on pending contracts
because I know I'm busy,
but what this can do guys, it can hold up momentum.
So I don't want this trend to continue
and new listings keep coming on the market
at prices that have no business,
but I see what's happening.
If you wanna come on the market,
you can get it done right here,
but that's what's happened this week.
You can go down through the hot sheet.
I post it every Saturday.
If you're not getting my newsletter, make sure you are.
You can view all the hot sheet with me.
So I'm not wigging out, no reason to.
We just like fun trends
and man, I was fist pumping and high-fiving last week.
I wanna get back to that
and I still think we can next week.
I just think this is a blip and this is a warning.
Just because you're hearing good news out there
does not mean put all the chips on the table,
go in and see if you can get somebody
that just doesn't care to buy your house.
That's not happening.
We're selling very expensive stuff.
We're selling very good properties,
but you gotta be dialed in
to catch the attention of these buyers, okay?
So listen, I'm gonna be all on point this week
because I'm gonna be watching what happens
to come back to you next Monday and I can't wait.
I think I'm gonna come back to you
and the inventory settled down
and we're right back into those contracts.
That's my prediction,
but did not wanna see this this week.
Not bad news, but I love the direction we were going
and we'll see if we can get back in line starting next week.
Busy week, several of you are in town.
Please continue to let me know.
We've got some amazing new listings coming on.
Ours will be priced right.
Our new listings are gonna be priced right,
so come get them.
If you need me, call me, text me and talk to you soon.