Haiama Beauty crafts eco-luxury hair care products

[Music] Allison Shimamoto crafts eco luxury hair products for a business she calls Hayama Beauty. >> We focus on products for black, brown, multi-racial, multithnic moms and their kids. >> She uses organic ingredients. >> This is the everything cream >> with a focus on versatility >> for your hair, your face, your skin, everything. >> Her soothing scalp serum helps with dandruff and mosquito bites. >> It's got eucalyptus, rosemary, tea tree. It stops itch immediately. For hair growth, she makes an elixir powered by plants. >> These are the fenugreek seeds. It reinvigorates dormant follicles. >> Her hair mask is made from organic acai. >> That superfood helps to nourish your strands. >> Allison got a degree in psychology from Brown. >> My MBA is in entrepreneurship and corporate innovation. >> She first began experimenting with natural hair care products while in school. >> My hair was permed for most of my life. I was really moved by what I saw on YouTube and decided to grow out my permed hair. This will be the whole bottle. >> Then when a mainstream curly hair product caused her hair to fall out >> that really pushed me to making my own stuff >> with rave reviews from friends and the encouragement of a business professor mentor, she caught the entrepreneurial bug. >> Welcome to Hayama Beauty. >> Her business was at first a part-time venture. I was working as a management consultant right out of B school and then when I had my daughter, I realized I didn't want to be on the road. >> So, she dove into Hayama Beauty full-time. >> Really started with one product and then grew to where we are now. >> Now, inside the box building, she creates her products based on customers needs. >> Like the soothing scalp serum came from people saying they had like itchy scalp. >> Her newest product is a red light therapy electric scalp stimulator called Leona. When paired with the grow and strengthen elixir, it takes the power of fenugreek to the next level. >> The business name celebrates her roots. >> Hayyama is a tiny tributary that's part of the quarantine river in Guyana and that's where my father's family is from. >> She designs her products to be kind to the earth and to curls and she hopes customers will join her on the natural hair journey. >> I want them to feel like they love their curls. That's the dream. [Music]