Laziest Way to Make Money Online In 2025 ($100/day+)

So I want to make something very, very clear to you. There is no such thing as get rich quick. There's no such thing as get rich easy, but there is such a thing as get rich quicker and get rich easier. So whatever you do in life, you're not just going to magically snap your fingers and all of a sudden make money, but there are definitely ways that you can make your life a lot easier because there are quote unquote, laziness leads them to evaluate all the opportunities and choose the opportunity that has the best ROI, the best vehicle to get them to their destination. So in today's video, I have a very simple promise for you. I'm going to show you the laziest way. And by the way, don't ever let anyone shame you for looking for the laziest way. A lot of times the laziest translates into smartest. So I'm going to show you the laziest way to make money this year. And we're going to do that by evaluating all the different business models out there and get to the bottom of really what makes the most sense for you and your career stage. All right. So listen, as a nine figure entrepreneur, I've been asked this question over and over. And a lot of people, I come from a very unique perspective because I own multiple software companies. I own multiple physical product brands. For example, like my eyewear business, I got my start doing service businesses. I've been one of the most successful people in digital products probably ever. And at least at this current time, I'm the number one digital product expert in the world. And as I said, going back to my software companies, one of the companies that I own is a company that helps people with digital products. And at the time of recording this, at least people make about a hundred million dollars a month on my platform. So I'm in this very interesting position where, you know, I've had service businesses. I have some bootstrap software companies. I have some VC funded software companies. I have physical product brands. I have consumable brands, like my investment, my empire is so far reaching. So I'm not really married or obsessed over any one model. They can all work. I'm just trying to be honest with you guys and show you which one is really the laziest one, AKA the smartest path. So that way you're not working 60, 70 hours a week on this thing that may or may not work. So that's why in today's video, we're going to answer a very simple question. How can you make the most amount of money with the least amount of effort? You see, in 2025, there's this whole stigma, you know, there's this whole grind culture where anyone asking this question should be shunned for wanting to make money with minimal effort. And as someone who has taught thousands and thousands and thousands of aspiring entrepreneurs how to make money online, to be honest, at this point, it might even be millions. I want to tell you something very important, asking what is the laziest, which to me really just means the smartest, the highest ROI way in terms of how much you put in versus how much you get out. Like as an investor, for example, I'm always looking at deals and I'm going, how can I make the highest return, have the largest Delta from what I put in compared to what I get out? Why should business be any different or side hustlers or online businesses be any different? Like it's a very valid question to ask and you should not be shamed for wanting to be a bajillionaire and, you know, work your face off for 30 years and, you know, sleep on a mattress. It's like, no, your business can work for you and you can build a lazy business that works for you rather than you being a slave to business. So this is a very valid question. Don't let anyone, the whole hustle hustle culture thing, like try to shame you for asking this question. And listen, I'm sure you've seen this and I'm sure you're sick of it. You know, how many videos have you seen on YouTube telling you the reason that you're not a millionaire is because you're just simply not working hard enough. Okay, cool. So using that same logic, is that the reason why nurses, teachers and construction workers aren't millionaires because they just don't work hard enough? Of course not. We know that's ridiculous. Those are some of the hardest working professionals out there. You see, hard work is just one component of becoming rich and the richest people on earth. They know this, they understand this as Warren Buffett once famously said, it's not about how hard you wrote. It's about what boat that you're in. So in very simple terms, the business model you choose is more important than the hours you dedicate to it. Some business models require more work than others to achieve the same result. That is quite frankly, a fact. So today I'm going to help you find the laziest business model. I'm going to compare five different business models. And by the way, this is speaking from experience, not a, well, I think this one's harder. I think this like, by the way, coming from someone who's made a million dollars in profit with every single one of these models, literally every single one of them. And some of these models I've made up to a hundred million dollars from, so like, trust me, I know what I'm talking about when I speak about this. And we're going to compare them to find the one that allows you to make the most money with the least effort. So to compare these business models, let's use five categories to accurately assess which business model is truly the laziest. The first one is upfront capital. Now the capital category measures, the minimum dollar amount you need to spend to start the business and get it off the ground. Next is scalability. Now scalability measures your ability to make more money without doing additional work. Next we look at fulfillment. Now fulfillment measures how challenging it is to deliver whatever it is that you're selling. Next we look at risk. Now different business models have various levels of risk. Risk is usually linked to time and capital. And by the way, I am not a fan at all of risk when it comes to starting a business. Now, later on in your life, you can take big bets. A lot of times when I start companies or, you know, even my existing businesses, the other day we sent a half a million dollar wire for our next batch of product for the eyewear company. Or for example, when I started big day, my consumable brand, we put almost a million dollars into stock just from the get go. And as time goes on, you can put more risks into these businesses. These days I'm taking very, very big risks in terms of my capital, in terms of how much money I'm investing in businesses. That's really what I've been doing. The majority of last year in my free time is just buying up a lot of companies. And usually each month I reveal one of those. I'm sure some of you guys saw, I took a major stake in a company called WALP as a co-owner, whether it be that or another one of my companies, Lyra that I invested in last year. I'm currently a shareholder in that company. We just got accepted into Y Combinator. And in a few months, when we opened up our first official round, I would have made about a 15 X in that company. So all of these are great, but they're risks. They're big money risks. A lot of times these risks cannot work out. So me and my career stage, you know, if I write the checks that I do and things don't work out, if I invest money into this company or that company, it's okay because I have the risk tolerance and I'm farther into my career. Whereas when I first started, I'm really not a big fan of risk until you've had many, many years under your belt as an entrepreneur. Next is difficulty. Now difficulty measures how hard it is to understand the business model and how much trial and error is involved in building a successful business. So to truly find the laziest business model, we really need to start by finding the business model that meets these following criteria. Upfront capital is low. Scalability is high. Fulfillment is easy. Risk is low and difficulty is easy. If we can get one that has all of these, well then amazing. We are in business. Now, listen, I know there are thousands of entrepreneurs out there telling you how easy it is to make money with a model that they use. As I mentioned to you before, there's a one very key difference between them and me. The reason that these people tell you that their business model is the easiest is because that is the model that they succeeded in. I have succeeded in all of these models either previously or currently still in this moment. So that is why you truly came to the right place with this video, because I have a full 360 view of all of them. And I truly understand which business models you can make the most amount of money with, with the least effort. So as I said today, I'm going to share behind the scenes of some of the most popular online business models. As I mentioned, no one is more qualified to share this on YouTube because I've succeeded with all these, whether that be consumer brands, software, digital products, agency services, once again, physical products. And with most of these businesses, I have multiple companies within those product categories. So let's start with one of the most common online business models, dropshipping. I mean, dropshipping seems pretty easy, right? You just find a product that people like, you find a supplier from a country like China, you list a product on your website and the sales start rolling in. Voila. Surely. And the best part is that all of the fulfillment is taken care of by your supplier. Well, my friend, I wish it was this easy, but unfortunately it's not. So let's see how dropshipping stacks up in our five categories, starting with upfront capital. You see, one of the most expensive parts when it comes to starting a dropshipping business is finding a winning product or at least a legal one. Anyways, that usually requires weeks, if not months of running paid ads, just to see whether you have found a product that actually sells. Then when it comes to scalability, I mean, to be honest, it really depends. Traditional dropshipping isn't scalable at all. Dropshippers continue to test products, always closing old stores that are dying and building new stores for the next fad or the next product that they find that's a winner, but then it fades over time. So if you're building real actual brands, like I do with my e-commerce products, then yeah, sure. It can be very scalable. But then again, I say that and there's issues all the time. You know, even just yesterday, listen, it wasn't a massive order. It was only about a thousand units. So those thousand units of one of our SKUs at the eyewear company, whatever, that's 125 grand worth of sales or stock. So it's a very small part of our order. But anyways, in the production, there was some discoloration for us. That's not acceptable. We're never going to sell that to our customers. So there we go. Now I'm set back two to three months on that specific SKU. So it is scalable, but you can, you know, anytime you're making anything tangible, there can be a lot of issues involved. But anyways, back to the point, if we're doing it like this and, you know, building a real brand and all this stuff that doesn't fall under traditional dropshipping anymore. These businesses are highly complex with multiple parties being involved along the supply chain. So building a real brand compared to dropshipping, those are two very different things. Now, when it comes to fulfillment, yes, you know, majority of it is done for you for the most part, but there are aspects of the fulfillment process that is out of your control aspects like shipping delays, suppliers, not having stock and refunds, the lack of control when it comes to fulfillment can make this a very stressful business because, you know, maybe you have the demand, but unfortunately a lot of times there can be fulfillment issues. So moderate, I don't mean as in like, it's a lot of difficulty fulfill. It's just that there's a lot of things that could go wrong in the process. Now let's talk about risk. You see the upfront investment needed for testing products, fluctuating market trends, and a lack of control during fulfillment means that dropshipping is a high risk business model. I mean, even just a few days ago I woke up to the glorious news about Trump's new tariffs and that makes dropshipping that much more tricky. And listen, for me as an e-commerce brand owner, that affects me personally as well. Now I'm going to be fine. I'm going to be good. As I said, I have actual brands. There's a lot more control we have and there's a lot more options and ways to take things. But with dropshipping, unfortunately, things have gotten that much harder. Now, going back to risk, I have seen so many beginners burn through money when they don't have the right training and I've seen established stores die out due to market trends. Now, when it comes to difficulty, I would say this model is incredibly difficult. Okay. Being truly successful dropshipping in 2025 is very difficult. And by the way, it just seems to be getting harder and harder and harder. The amount of trial and error when testing products coupled with the levels of competition in the market means the learning curve is steep. It can take months, half a year, a year to even become profitable. So let's summarize dropshipping upfront capital, two to 5,000 scalability is moderate. Fulfillment is moderate. Risk is high and difficulty is hard. So listen, despite popular belief and all the stuff that you've been sold, dropshipping takes a lot of effort and high risk tolerance to be successful. So let's talk about the first model that I used to make money online, social media marketing agency. A social media marketing agency is a service-based business where you offer specific marketing services to businesses in exchange for a fee. Now, these services include services like paid traffic, SEO, web development, social media management, as well as lead generation. I have openly said many times that SMMA is one of the best business models for beginners, but let's see how it performs in the five categories. So let's talk about upfront capital, because this is really where SMMA excels. SMMA is a sweat equity model. It doesn't require thousands of dollars in software or paid ads to keep upfront costs low. All you need to get started is a laptop, wifi, and some basic software. It's very cheap to start. Now one thing that SMMAs aren't particularly good at is scalability. Agencies can be scaled, but it comes at a cost because it's a service-based business. Every additional client adds more work and more complexity. And there becomes a point where agencies become so complex that simply the extra juice just isn't worth the squeeze. And that's why for so many years I kept telling people agency is a great business model to get to 10K a month. If you go look at my YouTube channel, I wasn't telling people you're going to make a hundred K a month, you know, any huge numbers. I just said, listen, if you want to have a great lifestyle business to make 5K, 10K, you know, 15, you know, even upwards of 20K a month, great business model. Scaling past there, you know, it becomes a little tricky. Now let's talk about fulfillment. You see, fulfilling the services you provide when running an agency can be pretty simple due to contractor arbitrage, but that is only one side of it. And by the way, contractor arbitrage just means you find someone to deliver the service in a country where the US dollar, you know, the buying power is substantially better. You pay them $500 per month per client. You charge the client $1,500 or $2,000. And by the way, like it's so funny in the past when people have argued with me about this, it's like pretty much the entire global economy works on an arbitrage model. That's why like dropshipping, for example, is an arbitrage model. So this model is like omnipresent. It's like everywhere in the world. It's just with SMA, you apply it to services. Now, some downsides, you have to manage a full team and deal with clients on a daily basis, which doesn't align with our goal of finding the laziest business model. Like I would say agency is a great business model, but like you learn so much as an actual business owner, because you're like, you have to be truly, truly a business owner. Like you have to be switched on. You have to be on the ball. Risk, once again, SMA is one of the lowest risk business models out there. And it's amazing because it doesn't require huge capital injections to get started. And you have a lot of control over the fulfillment process. This is one of the main reasons why I have always said that SMA is one of the most beginner friendly business models out there. When it comes to difficulty, I give it a moderate. SMA has become a lot harder over time. There's no denying it. Obviously as markets start to become more mature, a lot more people come into market. It does get trickier as time goes on. There's definitely more competition in the market than when I first started. And it is a business model that requires you to master various different skills, such as prospecting, outreach, sales, and management. You actually have to be a real business owner and be skilled in multiple different domains. So to summarize upfront capital, 50 to $200 scalability, low fulfillment, moderate risk, low difficulty, moderate. So to summarize SMA as a business model, you can start with almost no risk, but a big drawback, especially when you're looking for a low effort business is that scaling often leads to complexity and increased workload. So let's talk about a big one. You see a lot of new business owners want to start by creating the next big app. So let's break that down. Software. You see some of the most famous entrepreneurs have made millions, even billions of dollars in software. And this leads aspiring entrepreneurs to believe that software is the best business model to get rich. And listen, I can tell you from experience that software is one of the most difficult business models to succeed in. I've built my own software company Flozy from scratch, and I've also invested in various others using my experience. Let me use the five categories and show you why software is not for those who want to build a business with a minimal effort. So let's talk about upfront capital. You can look at minimum $250,000 to build a solid, solid software company. If you're trying to build a software company that will make you rich, you either need a lot of your own capital to invest, or you need hundreds of thousands, if not millions in funding. By the way, even if you already know how to code, you're going to need a team and software developers are not cheap. On top of this, you will need an extensive marketing budget to get the business off the ground. Now I will say scalability is very high. And the reason that software has created so many billionaires is because it is highly scalable. Once you have your product, it is just about getting more and more users. That being said, there are complexities that arise as you scale. Your team is going to have to grow in departments such as developers, customer support, as well as client success. Fulfillment is very difficult. You know, building a software will take months, if not years of hard work. And even after the product is built, software demands ongoing development of new features, as well as ongoing bug fixes. Now, when it comes to risk, this is a real drawback to software, very high risk. You know, software is one of the riskiest business models out there. If you're using your own capital, all of that money can be lost if the business doesn't work. And in many cases, software entrepreneurs are using money from investors, which adds an extra layer of risk on top. For difficulty is extremely hard. The software industry is one of the most competitive markets on earth. It also requires a huge amount of technical skills such as coding and design. It's going to require outside funding and securing that funding makes the business model even more difficult than what it already is. So pretty much to summarize upfront capital, you're looking at a lot of money. Scalability. Yes, it's very high. Fulfillment, hard risk, high difficulty, very hard. So software is just simply not a beginner friendly business model. And it takes years of effort to be successful. My honest advice would just be to avoid software when starting your entrepreneurial journey. Next, I'm going to show you a business model that I have made millions and millions of dollars with, but has always just been sort of a background side income. And that is affiliate marketing. Listen, to be honest, I wouldn't really call affiliate marketing a real business, but there are people making a lot of money using this method. Affiliate marketers promote other brands, products in a variety of ways. These include websites, blogs, social media content, and product reviews. Just to name a few. You see, when someone buys a product through the affiliate marketers link, they get a pre-agreed cut of the selling price from the brand. So for example, when you're watching a YouTube video and the creator ends the video with buy slash sign up using the link in the description, when they see stuff like that, that is an affiliate link and they get a kickback from every sale. Now let me make something very clear. I have never used my social media platforms for affiliate marketing, but some of my previous agency programs had affiliate links for different softwares that my clients needed. Okay. So these people needed these softwares regardless. So if I'm going to promote these softwares, I might as well drop in my affiliate link. And this was a win on both sides because I was able to make passive income from affiliates, but I was also able to get favorable terms for my clients and users for software that they needed regardless. Now being fully transparent, I don't really use affiliate marketing anymore because I now have the resources to build custom softwares for my users. So rather than recommending softwares, I either just create my own or I just invest and buy into existing software businesses. So that way I can control them and I can tweak them as I like. That being said, is it a method that you can use to make money with minimal effort is a real question. Well, let's take a look. Upfront capital, probably a hundred to $200. I mean, affiliate marketing requires minimal upfront investment to get started. A majority of your capital will be spent on content tools like editing software and maybe some AI tools to make the process easier. Scalability here is moderate. Affiliate marketers can promote as many products as they like. There's an endless amount of affiliate programs out there. So the scalability constraints really comes into play when it comes to actual content. It is impossible to promote hundreds of products in one piece of content, which means the more content you make, the more products you can promote and the more money you are able to make off the back of it. Now, when it comes to fulfillment, it's relatively easy because the physical product fulfillment has nothing to do with you. So in this regard, the fulfillment is actually quite simple. That being said, if you want lots of people to use your links, the content has to be quality and you need to attract a big audience. Affiliate marketing, to me, the reason I don't consider it like a proper business is like you build a personal brand and then you can make money from affiliate marketing. So the fulfillment, yeah, you're not fulfilling on like what is being bought, but you're fulfilling in terms of like, you have to create the content to draw the audience in. And then from there they use your affiliate link. So as I said, you need to attract a big audience for this specific model to actually work. Growing a larger audience isn't impossible, but of course it takes time and effort. I love it. I recommend everyone build a micro niche personal brand. It's one of the best things that you can do for your career in life. But of course it's not something that, you know, snap your fingers and it just happens overnight. When it comes to risk, obviously this is extremely low. You know, there's practically no upfront investment and growing an audience on social media will add value to your life. Whether you're successful with affiliate marketing or not, this means the risk is pretty much insignificant. Now when it comes to difficulty, I'd say it's moderate here, you know, actually finding affiliate links and the lack of product fulfillment makes affiliate marketing an easy method to make money with. But the aspect that increases the difficulty from easy to moderate is the fact that you need to grow an audience and this can take months of mastering content and creation. So that's what takes it from super easy business model to moderately difficult. So just to summarize here, upfront capital, you're looking at a hundred to $200, scalability, moderate fulfillment, moderate risk is low. Difficulty is moderate. Affiliate marketing is a cheap, low risk method to make money online. The biggest barrier for most beginners is really the time that it takes to grow an audience large enough to make a sustainable income with affiliate marketing. Now at this point, I have broken down four of the most common ways to make money online. Dropshipping, SMA, software affiliate marketing. Now, as I've shown you, some are easier than others, you know, lazier than others, but it's unlikely that you're going to be able to make a substantial amount of money with minimal effort with really any of these methods. So just remember, I have successfully made money with literally all of these models. And now I'm going to reveal what I believe is truly the laziest business model out there for you to get started with. My friend, let me introduce you to Digital Products 2.0. You see a digital product is a way of packaging information in a way that solves a particular problem for the buyer, most commonly known as courses or programs. Now, as many of you guys know, I've done this pretty much more successfully than almost anyone else out there coming right up to almost a hundred million dollars in earnings in the last five years with this model. Now I created my first official digital product in 2018. And since then I've made millions from selling digital products. But I want to be very honest with you. You see, when I first started with digital products, it wasn't easy to just create the most basic of digital products. It took me months. And as the quality went up, so did the cost. By the way, I'm not talking about just a few thousand dollars. Products like Agency Navigator and Agency Accelerator had external coaches and completely custom platforms, not to mention the size of the team I hired to help me build out the programs as well as do the service delivery. These products, I'm not joking, cost me millions of dollars to produce. Now you very fairly might be thinking, well, if digital products are so complex and expensive to create, why am I even mentioning digital products in a video that's all about making money with minimal effort? Well, I will tell you why. It is 2025 and times have changed. You see, I got started with digital products in 2018, but that was digital product 1.0 era. Right now it's 2025 and we're living in digital product 2.0 era. You see in the past, digital products had one of the highest barrier of entrance because you needed extraordinary expertise, months of research, high level copywriting skills, as well as expensive custom platforms. Now there have been two technological advancements. They have eliminated the need for everything I just mentioned. And those are artificial intelligence, as well as product hosting platforms. You see every product that I've built over the last seven years took me months to build out. The team and I needed to research the topics, synthesize the information, script videos using the synthesized information. And only then could I sit down and actually record the program. Whereas with AI, this takes a fraction of the time. AI is able to research a topic, synthesize the knowledge and script the content that needs to be recorded in minutes. Let that sink in. Truly let that sink in. What took my team months takes minutes with AI. Now, by the way, I know you're hearing this and thinking, no, this is too hard to believe. I can't imagine something like this. Well, the crazy thing is that my team of developers and I have already built a tool that does exactly this. And we've only let in a small group of people earlier this year to actually use it because it's so ridiculously powerful, but I can tell you for a fact, it works. And it has pretty much eliminated 95% of the workload in these people's businesses. It basically helps you do a hundred business plans at once. And from there it helps you find profitable product topics. So it'll actually help you find the best markets to get into. And then from there it synthesizes knowledge from experts. And then from there it creates program outlines and scripts, the lessons, literally the only task you have is to record yourself reading the scripts. That's it. You don't even need to show your face because the recording is done on loom. All you're going to do is speak over the documents that are on the screen. That's it. And by the way, synthesize AI doesn't just find your topic. It creates the program outline for you, as well as the entire script for you. It even creates supporting PDF resources and tools for your program to make sure the product is as valuable as possible for your clients. So as you can see, AI has truly changed the game with regards to building the product. But what about hosting and selling it? You see, in 2025, there are platforms that will not only hostage your products, but will also boost sales through their built-in marketplaces. This leads to the barrier to entry being lower than ever before. So let's take a look at an example of another industry that saw the drastic lowering of barriers to entry just a few years ago. Let's go back to the example of e-commerce. You see, there was a time where if you wanted to sell physical products online, it was practically impossible for beginners. You either needed capital to invest or you needed to be able to code to create a custom website to sell your products. Then fast forward a few years and Shopify becomes available, a platform that allowed literally anyone to sell physical products online. In addition to that, Amazon also takes off. This allowed anyone to sell products on the biggest physical product marketplace on Earth. So what happened to these platforms when it became accessible for everyone? Beginners started making millions of dollars using methods such as dropshipping and Amazon FBA. These platforms eliminated all the barriers to entry. This is about 10, 12 years ago. Now, recently, as some of you guys may have seen, I announced that I made a major investment and became a co-owner of WAP. WAP is a platform to host and sell digital products. Think about it. Kind of like Shopify and Amazon in one platform for digital products. You see the combination of artificial intelligence like synthesis AI and digital product platforms like WAP don't only provide one of the biggest online moneymaking opportunities of the decade. It also presents one of the easiest, laziest ways of making money online in 2025. But let's make it fair. Let's see how digital products perform in each of the five categories that we discussed earlier. Digital products, 2.0. Upfront capital, maybe a hundred to $200. Digital products 2.0 requires minimal upfront investment. WAP is free to use, which has eliminated the need for expensive custom platforms. And by investing into tools like Canva to create branding, Loon to record the program and AI to create the product, you're able to create a top tier product with a minimal upfront investment. For scalability, it's super high. I mean, digital products are extremely scalable. You only create the product once and then you can sell it thousands of times without doing any extra work. Now, when it comes to fulfillment, super easy. As we discussed earlier, building a digital product business was one of the most difficult as well as time consuming tasks a beginner business owner could undertake. But once again, the combination of platforms such as WAP and AI tools like Synthesize has made the fulfillment process so simple. When it comes to risk, it's extremely low. The risk is insignificant for a couple of reasons. WAP is free. So you can literally launch as many digital products as you want until you find one that sells without worrying about the cost. You also don't spend months building a product anymore, which means you can build quickly and test without running the risk of wasting months of your time building a product that makes no money. Difficulty, once again, super low. I've discussed at length how easy the process of building digital products has become, but there's another reason why the difficulty level is actually extremely low. Most people don't realize this, but the industry is in its infancy, which means competition is still extremely low. Those who get in right now have the highest chance of succeeding long-term. Getting into digital products 2.0 right now is like getting into dropshipping or e-commerce 10 or 12 years ago. Like 10 or 12 years ago, this would be a very different presentation. Digital products would be super difficult. I couldn't even recommend it to you guys. And e-commerce would be like the number one home run that I would tell you guys do this, but times have changed. And one of the worst things you can do in your career is try to work on stuff. They used to work business models that had their glory days. Those glory days are gone. You got to focus on what's working on right now and what's going to work for the next five or 10 years. So to summarize with digital products, 2.0 upfront capital is a hundred to $200. Scalability is high. Fulfillment is easy. Risk is low. Difficulty is easy. And with that digital products 2.0 is the laziest business model out there. You can make tens of thousands of dollars a month with minimal effort in a market that has minimal competition and is growing rapidly. Just so you guys understand, let me paint a picture. This is how it stacks up to the other business models. You can see dropshipping is not looking very pretty. SMMA still looks pretty appealing. I'd say it's got good statistics across the board. Software. I mean, just forget about affiliate marketing. Once again, pretty good statistics across the board. The issue with affiliate marketing is you're going to have to build a personal brand, which most people don't want to do. I recommend it for most people. I think it's a great business. There's very few people that have affiliate marketing as their main income. It's more of kind of like a side thing. So no disrespect to affiliate marketing, but it's just I really wouldn't call it a business model. Whereas digital products 2.0, I mean, look at this. Like you can't you can't argue this. This is undoubtedly the biggest opportunity in the online space right now. I mean, do you think I would have invested in a platform like WAP if I didn't believe in the future of this industry? Listen, I'm extremely logical. I spent two years evaluating every single company in the space, looking at the intimate financials of every single company in the space, looking at the trajectory of the space, because when I'm going to make such a massive investment and take a huge stake as a co-owner in such a big company, which quite frankly is a huge financial risk. But I sleep easy at night knowing it's not a risk because I see the trajectory of where digital products are going. And truly, it's like getting involved in e-commerce, in Shopify, in dropshipping 10, 12 years ago. You're coming at just the right time before things explode. And if you get in right now, you're going to be compensated very generously for it. The digital product market is projected to more than double in size over the next five years. By 2030, we're looking at almost a trillion dollar a year industry. It's insane. So quite simply, you have a decision to make. Are you going to get in early and get your slice of the cake? Or are you going to wait and fight for the crumbs once the market is ultra competitive? That, my friend, is the decision that only you can make. As always, I'm watching from afar and I'm rooting for you.