How To Grow ANY Business Once You Know Its Shape

0:00:00 - Intro

0:00:24 - Chapter 1: E-commerce Business

0:00:43 - 1a. Why is it shaped this way?
0:03:52 - 1b. What's great about it?
0:04:53 - 1c. What sucks about it?
0:08:24 - 1d. The biggest problem to solve?
0:11:50 - 1e. How do you win in this model?

0:18:06 - Chapter 2: Service Business

0:19:29 - 2a. Why is it shaped this way?
0:23:52 - 2b. What's great about it?
0:25:44 - 2c. What sucks about it?
0:27:28 - 2d. The biggest problem to solve?
0:29:35 - 2e. How do you win in this model?

0:35:36 - Chapter 3: Education Business

0:36:53 - 3a. Why is it shaped this way?
0:40:02 - 3b. What's great about it?
0:40:46 - 3c. What sucks about it?
0:44:54 - 3d. The biggest problem to solve?
0:48:51 - 3e. How do you win in this model?

0:54:05 - Chapter 4: Software Business

0:54:17 - 4a. Why is it shaped this way?
0:57:25 - 4b. What's great about it?
0:59:08 - 4c. What sucks about it?
1:01:00 - 4d. The biggest problem to solve?
1:04:06 - 4e. How do you win in this model?

1:08:30 - Chapter 5: Bonus Section

1:08:30 - Why are these 4 shapes so important to know?
1:11:58 - Which shape is right for you?


---------------------

If you’re new to my channel, my name is Alex Hormozi. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.