Local designer's Boatkin bag dubbed viral bag of the summer

F INSPIRATION RIGHT THERE. ALL RIGHT. TIME NOW FOR BIG TALKERS AND A LOCAL WOMAN JUST MENTIONED ON GMA THIS MORNING HAS MARRIED TWO ICONIC BRANDS INTO ONE BAG THAT HAS FASHIONISTAS EVERYWHERE BUZZING WITH EXCITEMENT. IT'S CALLED THE BOAT KIN. IT'S A CANVAS BAG. THINK L.L. BEAN'S CLASSIC BOAT AND TOTE TURNED INTO THE SAME SHAPE, AND LOOK AS THE FAMED HERMES BIRKIN BAG THAT SELLS FOR TENS OF THOUSANDS OF DOLLARS. THE BOAT KIN IS THE BRAINCHILD OF JEN RISK, THE FOUNDER OF HATHAWAY HUTTON, A BUSINESS SHE'S BEEN OPERATING OUT OF HER HOUSE IN WAYNE SINCE 2017. HER BOAT KIN IS BLOWING UP, GETTING THE ATTENTION OF CELEBRITIES AND LANDING HER A FEATURE IN THE NEW YORK TIMES. WHY DO YOU THINK PEOPLE LIKE THE BOAT KIN SO MUCH? >> IT'S LIKE THE IT BAG FOR PEOPLE THAT DON'T REALLY LIKE IT BAGS. IT'S CHEEKY, IT'S A LITTLE SNARKY, BUT IT'S STILL REALLY USEFUL AND FUNCTIONAL. >> YEAH, AND JEN HERSELF SAYS SHE MEANT FOR THIS TO BE KIND OF SILLY AND FUN. NOW SHE HAS ALREADY SOLD 700 OF THEM, AND IF YOU WANT ONE, YOU'LL HAVE TO WAIT SIX MONTHS AND GET THIS. THE BAG IS $1,580. IF YOU SUPPLY THE CANVAS TOTE, IT'S $1,280. JEN SAYS. THAT'S BECAUSE EACH ONE TAKES AN AVERAGE OF TEN HOURS TO MAKE. >> I CLEAN THEM AND I TAKE THEM APART, AND THEN I CUT THEM AND PUT THEM BACK TOGETHER AND PUT ON THE HARDWARE. AND THE WHOLE THING IS REALLY A LABOR OF LOVE. >> YEAH. SO SHE ADMITS THIS IS NOT INEXPENSIVE. NOW THIS IS CREATIVE UPCYCLING. JEN USES EVERY PART OF OLD CANVAS TOTES. IF A TOTE IS TOO DAMAGED OR DIRTY TO USE IN ITS ENTIRETY, SHE TURNS PIECES OF IT INTO FLAPS AND CUSTOMERS LIKE THAT. IT'S AN ODE TO A LUXURY FASHION HOUSE, BUT ALSO A BAG THEY CAN BEAT UP AND TAKE TO THE BEACH. ALTHOUGH COSTING MORE THAN $1,000, I DON'T KNOW THAT I WOULD BE TAKING IT TO THE BEACH. I DON'T WANT SAND OR WATER GETTING INTO IT. >> I HAVE BEEN SEEING THIS BAG ALL OVER SOCIAL MEDIA. IT'S ALL OVER MY INSTAGRAM FEED NOW. I'M TALKING ABOUT IT AND MY PHONE'S IN THIS ROOM SOMEWHERE, SO I'M SURE IT'LL IT'LL KEEP POPULATING. I DIDN'T REALIZE THAT IT WAS. IT WAS. IT WAS LOCAL. IT'S FROM WAYNE. I LOVE THIS FOR HER. SHE'S OPERATING IT OUT OF HER HOUSE. SHE'S GETTING THIS NATIONAL RECOGNITION. I THINK THAT'S SO COOL. ALSO, I'M WATCHING HER CLEAN THE CANVAS BAG THERE AND I'M LIKE, CAN YOU TELL ME HOW YOU DO THAT? I GOT A BUNCH OF CANVAS BAGS THAT NEED A REFRESH. >> SHE HAS BEEN A ONE WOMAN SHOW RIGHT, SINCE 2017, BUT NOW SHE'S LOOKING TO HIRE MORE PEOPLE TO MOVE INTO A WORKSPACE. AND SO SHE'S REALLY EXPANDING. IT'S PRETTY AMAZING. >> YOU HAD ME UNTIL THE PRICE TAG. >> I HEAR YOU IT IS. I WILL. >> NEVER SPEND MORE THAN A THOUSAND. I WILL NEVER SPEND $1,000 ON A USED CANVAS TOTE OR EVEN A CANVAS TOTE. BUT I LOVE THE IDEA. I LOVE THE IDEA. >> IT SAYS I'LL TAKE. >> TWO AND KUDOS TO HER. I THINK IT'S I THINK IT'S GREAT THAT SHE'S GETTING SO MUCH PUBLICITY ABOUT IT, BUT ME PERSONALLY, I'M OUT. >> YEAH. >> YOU KNOW. >> IT'S FINE. >> I GOT IT. I'M HERE TO SUPPORT THE LOCAL ECONOMY. OKAY. >> ONE WOMAN SHOW HERSELF, ALICIA VITARELLI.