Naming A Business or Brand
Hey Team,
In today’s video, we’re diving deep into how to effectively name a business or brand.
Join me as I dive into:
• The Importance of a Brand Name: Understanding why a brand name is critical to your brand's identity and public perception.
• Story Behind 'Made By James': How I chose a name that provided flexibility and potential for growth.
• Naming Strategies: Exploring different strategies for naming your brand, including practical examples like Spotify and North Face.
• Tips for Naming: Practical advice on how to approach naming, from brainstorming to legal considerations.
What You’ll Learn:
• Why a good name is essential for brand identity.
• Strategies and examples of effective brand naming.
• Tips on creating a memorable and legally sound brand name.
Featured Tools and Courses:
1. FREEBIE: Intellectual Property Guide - https://themadebyjames.com/intellectu...
2. Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/...
3. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legen...
Timestamps:
00:00 Intro
00:09 The Brand Name
00:58 A Little Story
02:35 Where Should We Start?
03:24 Naming Categories
04:30 Founder
04:40 Descriptive
05:04 Fabricated
05:35 Metaphorical
05:57 Acronym
06:29 The Joiner
06:49 Foreign Friends
07:41 Tips & Tricks
10:25 Random Smile Sizzle
11:12 Important Considerations
13:35 Outro
Recommended Books & Authors
1. Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler https://amzn.to/3SDPJL3
2. Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins https://amzn.to/4ccoP3U
3. The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers https://amzn.to/3WBdtAR
4. Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier https://amzn.to/46zIKZm
5. Wordcraft: The Art of Turning Little Words into Big Business by Alex Frankel https://amzn.to/4da8spS
6. Brand Thinking and Other Noble Pursuits by Debbie Millman https://amzn.to/4ftXZqP
7. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath https://amzn.to/3WB2ozG
Questions or thoughts? Drop them in the comments or email me at [email protected].
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Enjoy the video!
MBJ
Follow me:
Website: https://themadebyjames.com/
Instagram: / made.by.james
LinkedIn: / james-martin-3b594698
https://www.youtube.com/@madebyjames