Can Apple Intelligence live up to its hype?

Can Apple Intelligence live up to its hype?

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Invest Insight
1 Video View·Nov 4, 2024

Apple's (AAPL) earnings bring Apple Intelligence into focus as the iPhone maker rolls out its artificial intelligence (AI) features, hoping to drive an accelerated device upgrade cycle. Creative Strategies CEO and principal analyst Ben Bajarin joins Market Domination Hosts Julie Hyman and Josh Lipton to discuss the balancing act Apple needs to perform in building excitement around Apple Intelligence to drive upgrades while not overpromising and disappointing users.