Apple’s Biggest Bet Yet: A Hardware CEO in the AI Era

Apple just made one of its most important decisions in years.
After growing the company from $350B to $4T,
Tim Cook is stepping down and handing control to John Ternus, the engineer behind the iPhone and Apple Silicon.

While the rest of the tech world is racing to build bigger AI models, Apple is making a different bet: The future of AI isn’t the model. It’s the hardware.

This isn’t just a CEO change. It’s a shift in strategy.


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