From Retail Worker To $50k/Yr Digital Marketer

what's happening guys welcome back to the channel um super excited today to introduce Simeon to the channel he actually discovered digital marketing a few years ago while watching the channel while watching a testimonial just like you're doing right now and it first you know he was a young guy he was actually in high school he decided to jump into digital marketing and give it a try and now he's on the channel so he's basically come full circle so Simeon welcome to the channel thank you so much for coming on thank you for inviting me I appreciate it awesome awesome so let's go back to the beginning um I just want to talk about your origin story so all the way back to the beginning before you discover digital marketing right before you discovered Seth uh before you discovered maybe even my channel um where were you at I think you I think you told me you were actually still in high school when you first discovered it I believe so where were you at you know what was your work experience did you ever have a job at that point um what were your plans were you planning on going to college all that kind of thing just take me back to your mindset at that point gotcha so basically this all started back junior year high school around 20 2020 right before Co happened uh this is around the time where I was I was a very athletic kid back in high school did a lot of sports swimming basketball all that jaob so was very active in school um basically long story short towards the end of school I started to do more research about what I wanted to do after high school um and this is like right before Co happened and everything and then you know going through videos I found uh your Channel Channel and everything and I found a video talking about like oh the top 10 engineering degrees that are the best and I kept looking at those videos and then I came across like the top 10 careers or something like that and then digital marketing came up and I was very like intrigued by that because I never heard of that field but like the way you were describing it how you were very like passionate and very like oh this is one of the best careers Al you're growing right now I was very curious about that so I decided to do more research going like towards the end of my junior year then Co happened um so I kind of like fell off from there um fast forward all the way to my senior year high school I kind of started to do more research about it because I was going to graduate high school um I did have an academic scholarship for a college nearby so basically you know I was already kind of leaning towards going to college and everything um but like this fi this career was always in the back of my head always like I always wanted to just give it a try go into it and try and get something out of it long story short so um after I graduated high school and everything I ended up getting a job starting school and everything and from the moment I started school I could just tell like college just like I was going through the motions it felt like you know like I felt like what I was learning and what like I was what was being taught to me like yeah like yeah like you know cool and everything but it wasn't valuable like I felt like how am I going to use this in the real world you know like I'm not really I feel like I was just wasting time in a sense you know so by this time I discovered seph's course and I started watching seph's testimonials and basically when I was watching his testimonials I felt like everything I felt everybody else was saying about college like you know they felt like you know they weren't learning anything blah blah blah blah blah so I was just like you know why don't I just like give it a shot you know why don't I just buy the course in you know go through his program and see how it goes and everything then from there basically I started to talk about it with my dad you know and my parents they're a little skeptical at first um so that because they were skeptical the T the process of going into the course delayed um which basically led me to get another job I started working at Target then finally after like this is like all like a two-year span keep in mind I was like started from high school 18 and I'm probably like just turning 20 at this time basically around that time you know I say enough money and then I decided to make the deal with my dad I was just like hey you know like I'm really passionate about this I really want to give this a try you know I'm not really I feel like I'm not really learning anything valuable in college at the moment I've I already took like by this time I took like a kind of like a break of the semester so like I was already like not doing much college at that time and my dad me and him made an agreement that he would pay for half and I would pay for half and then we would just go through with it and from there you know went through the course and it was more than I could have imagined you know I learned aome yeah I learned so much and um you know I was of course fearful you know when it came to like the interview process with companies and everything because I was just like Seth talks about about this all the time imposter syndrome like when I was learning about all this stuff I was just like dang you know this makes sense to me but like if I would talk about this with other people I was just like dang like am I making sense to them do they understand me because nine times out of 10 nobody understood what I was saying so what really helped me is that I met these two guys in Seth's course and everything think they already they were alumni they passed and got jobs and everything one of their names they told me I asked them if I could shout them out one of their names is Leon Luna and the other one's Muhammad uh I can't pronounce his last name so I'm not going to try and pronounce his last names but his name is Muhammad basically they really helped me out just like guiding me through the course and they allowed me to battle them in their clientele just to see like how Google ads really works and everything blah blah blah blah blah and how an interview process is supposed to go supposed to work and soon that I ended up getting few interviews I think I went through about I honestly I had so many rejections and like I think I went through like eight to nine interviews and like once I got to that last interview I was just like dang like is this like I've been rejected so many times you know like of course it's like it's only been like two months of me me applying at that time and I've been rejected like 50 times not more than 50 times um and I was just like dang like does any of like does any of these people want to hire me like am my skills like up the par um and then finally at the my very last application I sent basically the the manager reached out and I had an interview with the main uh digital marketing director instead of the HR lady at first so it it's kind of usually usually how my interviews were was with the HR lady then the digital director or something something like that basically it was opposite and we had a really good interview and then I the HR lady called me like three days later and she was like um you know we we really like you and all we're looking is for somebody who just truly just wants to learn and grow and you know if you have if you're open-minded and you're not afraid to mess up you know uh our digital manager can teach you everything else and I was like yep 100% and that's how I got the job and everything that's perfect that's perfect that's awesome okay so a few things there I actually had a few questions for you because uh that was first of all it's amazing story it's incredible so did you did you land your first job at 19 was that the exact age you landed it so I just turned 20 okay um basically I was going through the course and I turned 19 and going through the course took about like five months or so so by the time by the time I got my job it was February February of the following year so I was 20 and two months later I turned 21 gotcha okay and I know you said that that part about college I'm curious were you in the were you going to college during that time where everything was remote yeah so oh basically well it was it was a year after that as well so basically everything was still like Co all like you got to wear masks sometimes in certain areas blah blah blah blah blah um so wasn't like necessarily fully remote but like the school had the option to be remote like if you want to stay home classes and everything like they gave that option you know but like I was going to school directly going to classes and everything and then when I started the course like and that's when I started dialing in school I decided to just start taking classes online because I was just like I want to focus on this course I want to just like learn as much as I can get this done as fast as possible and see what this takes me like I I didn't want to waste time yeah I mean I I I kept on getting comments on my channel and emails from people during that time and they were just like I can't believe I'm paying $20,000 a year to attend Zoom classes like you know what I mean like because the course like you get Zoom classes on the course and it's definitely not $20,000 you know um you know it's a like couple you know few $100 or what $800 or something so yeah it's like you know that's just that's a crazy amount of money especially over four years for for Zoom classes um so yeah that I felt really bad for people who went through high school and college during that time because they kind of missed out on on a lot of good experiences Okay cool so you know it took you about you said like five or six months or so uh to land that first job how do you remember approximately how many total applications you sent out okay so in Seth's course he talks about like uh like towards the end of it like once you get through everything and he gets to like it's past like let's like basically towards the end he talks about how like you don't want to you want to make every application specific to the job that you're applying for as in you're looking at the website if it's uh a law office or if it's about attorneys and or it's about a hospital or cars whatever the case may be whatever the agency or place you're applying for is about you want to make your you want to lean your what's it called resume towards that for me at first the first month I was just throwing applications out because I was just like I want leave Target so bad like I don't want to work here anymore and I just want to get into this field and it didn't work out because like you know like SE said you know like you gotta be like you got basically he kept saying you got to do everything his way like be specific on the things that he's teaching because there's a purpose to what he's teaching so like probably after like a month I was just like you know what let me stop being lazy let me you know just like start making my resume more specific um and like I started reaching out to people he uh he told us in the course that there was I forget her name but there was a lady in the course that she wanted he wanted us to direct our rums to and she would help fix them and everything and she helped a lot she uh basically uh like redid my entire resume told me what should be there what should not be there she said like don't worry about like your past job experience just put your digital marketing experience down and yeah like once I started doing that I started to get more like responses like resume um not rums interviews um like phone interviews Zoom interviews stuff like that so and then like soon after that's when I got this interview so for got it awesome okay and then so so you got that interview so you don't remember exactly how many applications you sent out or even approximation of how many Sor I was talking too much um but I was probably like I would say estimately like probably 150 keep in mind the first hundred probably bad all bad all bad then like the last 15 were like strictly like specific to the core and then like I got like 10 to 15 interviews from those so okay The Rao is better like if you only look at the 50 so the first 100 you probably didn't get very many interviews at all from that okay and then once you did it the way Seth said like you got about 15 or so and then the very last one ended up being a winner okay got you okay so how was the course like in general you know like um your what was your experience with the course what was your experience with the community what was your experience with um the the lives you know because you get the live training and stuff it's really more of a coaching program than a course but he calls it a course but what was your experience like with it um it was on like it's very it's very very helpful and very like like basically since I didn't know about digital marketing like I like of course like I knew what it was about but like I didn't know like the basics and everything it's very very good at like teaching what you need to know what the uh interviewers for these U the people who are interview interviewing you what they want to hear and everything so you can get the job it's very good at like teaching the basis of Google ads Facebook ads SEO it's not like of course like at first it was very overwhelming because like it's a lot of information and you know there was a point in time where I was just like man I don't know if I'm going to be able to process this because like this is a whole different language you know but Seth preaches like you know it's all about Lear learning the language knowing the language once you can speak the language and everything then disguise the limit from there you know so like after I remember like the first half a month like when I bought the course that first month and a half or so you know like I wasn't going to as hard as I could at the course so like no like things were like ring like thing my like things were coming to me but not as well as they could have um then but when I started focusing on the course and Zoning in and just doing like doing doing parts of it every single day that's when like stuff started coming to me more I started to understand certain aspects of Google ads better match types especially when it came there's a part when it talks about generating your own experience and you build your own website and he has a practice spreadsheet a PPC spreadsheet to to teach you about account structure and everything once I started doing those things everything started coming to me that's awesome okay great so how about the uh money because I know people are wondering that right's let's talk about the money that's that's what everyone's wondering so you're uh just turned 20 years old your your first kind of like real real job so to speak right yeah uh how how much were you getting paid right off the bat for an entry-level job like that um basically the salary or the money that they offered me was 50k plus bonuses at the end of the year um they weren't um you know I'm not sure how much the bonuses are but the base salary is 50k which for me is like surreal because I'm coming from working at a movie theater in Target a movie theater that paid me $9 an hour to grow up and it it it was bad I can talk about movie theater all day um and then Target you know they paid me $15 an hour or so but the work that I had to do at Target was just crazy crazy stuff so being able to be you know 21 now but getting the job at 20 and being more financially independent being able to do things that I wasn't necessarily able to do comfortably before it's just surreal you know like this is like where I wanted to be you know this is what like I envisioned when I was watching the testimonials and you know um just being motivated by other people's stories and everything and I just wanted to you know be in that situation for myself so it's it's a very surreal thing that's awesome all right so let's see uh 50k right off the bat um all your friends or not all your friends but a lot of your friends probably went to college so they're going to be graduating in probably about two years from now something like that two or three years and uh by then you might have hit six figures yeah so they're GNA graduate they're going to get a 50k job because that's about what everybody makes right after college probably about 50k or so and then by then you might have even hit six figures maybe maybe like you missed maybe you're like 90k right something like that but you're probably pretty close to six figures by then so yeah that's that's pretty good that's a pretty good deal right you and you're not like $100,000 in student loan that on top of that so that's the main thing like and that's what that's of course like I was blessed enough to have the opportunity to be on scholarship when I did go to college and everything but like that's the one thing that bothered me like if I wasn't you know and I had to pay out of pocket and all this Jazz right like why am I paying $15,000 a semester you know and if I was out of state tuition even more to go to school to learn not really any anything practical you know just like basically it felt like I was going through high school again my first year first year and a half of college and everything and like doing all the pre-record and everything I was just like why am I doing this you know like it just didn't make sense to me what's soever um and I'm a big believer in like learning a skill and if you're not going to go to college to be an engineer nurse lawyer one of like those big jobs out there then they just learn a skill of some sort so yeah and the thing about learning a skill um kind of like you said is there's only one way to learn it which is to just to be in the trenches you just have to do it right so that's the beauty of digital marketing is the the barer entry is not very high anyone can start a Google ads account and um you know just start you know put 50 bucks in it and just start running Google ads in fact I think they give you $500 for free a lot of the time when you start the Google ads account so um yeah anyone can just just start it and just start doing it and by the way guys if you guys are confused about some of the terminology we're using here payperclick Google ads you know all these digital marketing things um Seth does actually have a free training which will go over the four main digital marketing careers that he recommends as well as all the terminology tell you if digital marketing is good for you or not um and just give you an overview of exactly how you can get into digital marketing and that free trading will be down in the description in the pin comment below so definitely check that out so let's talk about job satisfaction so you worked at Target before you worked at a movie theater um and then you've got this digital marketing job tell me about the job satisfaction with the digital marketing job versus Target or the movie theater oh well I have the best manager ever like at this job right now she is the most supportive person and like the my all my uh other co-workers um they're the most supported people like out there like from the jump when I got the job first day she was like if you have any questions anything you want to know um if you mess up I do not care you know like I just want you like I want to teach you everything that I know so you can be better be in a better situation you know and once I heard that I was just like dang like I have like I thought like I was about to get fired for something like for messing up because like I was overthinking that like my first few days working and everything but job satisfaction wise you know like it could I I couldn't you know words aren't enough to describe how like happy I am with this job um you know work life balance absolutely amazing you know my manager she doesn't micromanage anything so she's not like honest 247 it's more like of a trusting like you know if the work is done and everything is good then you know everything's good on her end so um compared to like at the movie theater where I'm just like in the concession stand big movie came out bunch of screaming in the lobby everybody wants popcorn so I'm running back forward sweating like popcorn all over me yeah yeah and and tget even worse just like at points in time like there would be like five people who would call out so like I'm doing everything in their jobs on top of my job so it would it would suck it would suck working at those other two places but um ever since I've started working at this agency it's been the best thing I can ever asked for yeah there there's this saying and I think it's true for the most part I mean maybe it's not all the way true but basically you don't get paid for how good you are you get paid for how easy you are to replace right and so when you have in demand skills when you have digital marketing skills um you're not easy to replace because it's an in- demand skill whereas if you know if you're working at a retail or you know at a movie theater a lot of people could do that job so it's just like really easy to replace you so you're probably not going to get paid as well and even more than that they're going to make you do way more work uh the job satisfaction is not going to be good they're not really going to care about your opinion etc etc it's just that's just generally speaking how it works now of course there's exceptions here and there you might have like a re like an exceptionally good manager once in a while in those positions but yeah for the most part like retail and and like movie theaters and stuff like that um just because you're replaceable they're just not going to treat you that well but when you have an in demand skill when you have digital marketing skills you're not replaceable it's not easy to replace you so they're going to treat you well they're going to nurture you you're they're going to teach you they're going to you know try to build you up into being an amazing employee because it's not easy to find people that have these skills and that's why it's an inand skill it's just that simple so that's what I always like to tell people so let's see next is there any like personality characteristics that you think make good digital marketers or does it not really matter I feel like you know like I mean for me I'm more on the outgoing side of things uh you know like I I I've seen like people comment on certain videos like oh are introverts good for this job and everything you know and I feel like as long as you're confident in yourself and you know like of course like you know I feel like everybody's like shy in some way some way shape or more small or big but I feel like the biggest thing you need to have is confidence like if you don't believe in yourself nobody else is going to believe in you if you don't believe that you can say the right say the things that you need to say or you feel like you're speaking gibberish then of course you're going to not do as well as you think think you're going to do you know you have to be like all set on like I can do this I'm confident in myself like who cares if you know I'm getting rejected multiple times who cares you know if this job rejected me uh multiple times like who cares it's more the most important thing is confidence over anything because if you're confident in yourself then everything else will build off for that you'll be more energetic you'll be more set in stone on you know just driving these points during the interview process and yeah so I I really I I just really feel like confidence is the biggest thing rather than you know like if someone's more introverted or someone's more outgoing you know of course like it may be easier for somebody who's more outgoing to be more confident in themselves you know because like you know being more outgoing you're just more outspoken but I just personally feel like confidence is the biggest thing yeah that's a really good point because I think a lot of people kind of like you said get impostor syndrome and you know they'll see that job postings and it'll say oh we prefer somebody who has you know two years of one to two years of experience but you know you can just ignore that and apply anyways and it it doesn't really matter right but a lot of people don't realize that they they're like oh no I'm not good enough because everyone that applies is going to have years of experience and uh yeah no just just apply guys just have confidence in yourself like just know that if you put your mind to it you can learn the skills right you you can absolutely learn the skills quickly and you can do the job it's impossible to do the job I mean tons of people do it it takes a little bit to learn the skills but once you learn the skills you can do the job it's just that simple um we're all cut from the same plot at the end of the day so awesome so what would you say to somebody who is kind of on the fence about jumping into the coaching program the course you know they're they're watching these testimonials they're they're thinking about digital marketing they're like man I think digital marketing would be awesome but they're on the fence about it they're not quite sure if they're going to do it what would you say to that person I would say you know like just wing it you know um I feel like the best thing I've ever done you know was just going through with it because like there was a there was I went through you know covid then getting multiple jobs and everything you know going back starting school going kind of like back forward should I start it should I not you know and you know there could have been a I possibly could have started even earlier you know if I was more you know set forth on that path and everything but I would just say just go through of it and believe in yourself you know because like I said earlier you know if if nobody else believes in you you got to believe in yourself you know because like I had there was you know when I was going to the course you know there was some skepticism there was some you know people there were some people saying that being just being skeptical about the whole thing and everything you know and that's that's supposed to happen you know if you're not going to have doubters or people who are saying opposite things in your life then then you're don't have any motivation long not yeah I wouldn't say motivation but like basically like those people are meant to give you motivation and everything you're supposed to use that motivation not as things to put you down and be like dang I'm not going to do this anymore no like you got to believe in yourself be confident in yourself so you can take action so I would just say Just Wing It Go through with it and if it works out it works out you know and you should put all your effort into it as if like you truly want to do this so love it love it and you were talking about uh skepticism and I think you mentioned that your parents were a little bit skeptical that it was going to work as well but then you had your dad watch some of the videos he watched some of the videos on my channel and he kind of got convinced to do it and he's like all right cool I'll I'll I'll go 50/50 with it and and he kind of jumped in so if anyone's watching this and your parents are skeptical go ahead show them this video right and maybe maybe they won't be so skeptical anymore because uh you know civan went through the same exact issue with his parents were skeptical too and yeah it's like it's a new world man it's like college was a great thing for a long time it was like an amazing thing because we had the ability to be educated and before colleges existed that that didn't really exist but now colleges are kind of outdated and in many cases like there's obviously there's certain careers where colleges are still great but in many cases there's a lot of careers out there where you do not need to go to college to get a job you don't need to go to college to learn the skills and it's it's basically just you're spending way more money and you're spending way more time and effort than you need to in order to land a job and there's plenty of good jobs out there that don't require college and I cover them on this channel all the time so you know just watch my channel if you don't know some of them and digital marketing is one of my favorites if not my favorite so uh yeah there there's lots of opportunities out there so awesome is there anything that I should have asked you that I didn't no I feel like you know we covered everything you know uh you know the main thing is just to be confident in yourself believe in yourself you know don't let any people disway you from accomplishing this because it's a it's a in demand skill you know like like you can just sit down and just do do the math like would you rather you know go to school and you know go in all this debt to may or may not do this career and everything or would you want to spend like $700 $650 uh however much the course is to give it a try for six months and see if it works you know because that that's what I did with my parents you know I sat down with them and you know I felt like you know they had belief in me you know of course like you know they were skeptical because they've never heard of this field they've never they know what this field is you know but like I feel like because they had that belief in me to go with this and you know trusting my word and trusting that you know I'm going get I'm going just give this a try um you know the sky was the the sky was the limit for me from there so just believe in yourself and be okay love it all right well Simeon thank you so much for coming on the channel this is a full circle moment you discovered it through the channel now you're going to be on the channel this will probably go out in maybe you know a week or two something like that and uh yeah thanks so much for coming on the channel man and maybe we'll have you back in a few years maybe when you hit that six figure MK we'll have you back on the channel again of course of course I appreciate it awesome all right have a good one man