Has Apple Already Won?

In this video, I investigate and unpack the truth about buying an iPhone, and what that means for my and other Apple users' quality of life and, ultimately, our bank accounts!

I bought my first iPhone in 2007. Fast-forward to now and I find myself looking back, ponderingly, on the last 17 to 18 years and wondering: 'how much of my hard-earned money have I spent on Apple products since then? And how did THAT happen?'. This video is NOT an Apple-bashing. It's an exploration of my journey through the Apple Universe, asking the ultimate question: was it worth it?

[Update: The Apple Watch was actually first launched in 2015. My bad!]
⏩ SKIP TO THE STUFF 👇
0:00 How much have I spent on Apple products since 2007?
0:55 How the FIRST iPhone took the world by storm
3:10 The FIRST MacBook Airs and Pros in 2008
4:08 The First iPads in 2010
4:47 How Apple basically took over!
5:46 The Apple customer service experience
6:30 The First Apple Watch in 2015
7:07 How the world fell into the 'upgrade trap'
8:16 How Apple redefined computing
9:09 The Apple Vision Pro is... naff?
10:39 The iPhone is a 'gateway drug'
11:45 How Apple set the bar high for competitors
12:30 Has the iPhone become stagnant?