Tư duy kinh doanh mà rất nhiều doanh nhân né tránh (Đặc biệt để bán hàng, marketing)|Phạm Thành Long

80% of the T-shirts that are being worn in this school are not correct. Do you know this? Raise your hand if you know! You don't know, right? You don't know because you are always in a state of never controlling the T-shirt in the face. Simply put, I am a salesman and I have a need to discover the problems of the market. I would like to share with you some very important strategies. One of them is to focus on marketing. Why do we need to focus on marketing? Because in your business, there is a very top job, which is a management company. If you do that job, it will take a lot of time. But some people like that job. If you do that job, it will take a lot of time. If you are a manufacturing company, you have a different strategy. But most of us are just starting out. If we have a limited resource, we focus on marketing. We still spend time on finding products. So, we focus on marketing. Marketing is a difficult activity. So, we avoid it. Marketing creates money for sales. We have to re-operate our production. If we focus on manufacturing, if we spend money on storage, if we can't get the money back, we will owe the bank. Our goal is to have a 20% product and resource. We need to focus on marketing. Marketing is a crucial part of our business. If you can't do it, but you can, then you go with marketing. If you can't, but you can, then you go with money, resource, time, effort. That's what we do. That's why for today's lunch, we have a special table to help each other to sell, to help each other to understand each other's products. The value of my university in Vietnam is that I have gathered 500 business owners to sit here and listen to me for 2 days. So 500 business owners that you can come here with each other, when you go home, you have to be able to play with each other. It's not that you have a list. If you have a list, I'll give you this university list. But if you have a list, you spam each other. There's no result at all. The problem here is that we have to help each other, play with each other, connect with each other, then we can make money. That's the important thing. This afternoon, I sold a few things. Let's say you have a t-shirt with a big chest. Do you have any t-shirt with a big chest? Does anyone here have a small chest? A small chest with a t-shirt with a big chest. That's good, right? A t-shirt with a big chest. There are many cases like that. If I had a t-shirt like that, would you buy it for yourself or for someone else? It's beautiful. If so, what have I found? It's not beneficial at all. It's beneficial for women. I'm an observer of women and take care of women like that. Do I deserve to be loved? Do you love me? If I help you, will you love me? You spent hundreds of thousands on a beautiful t-shirt like that. Do you wear it? Of course you do. That's what I found in this class. There's a woman who sells underwear. She specializes in making women more beautiful. Men like me who sell t-shirts, do they look funny? No one is funny. If I help someone, they will be more beautiful. That's an example for you to see that we have to love marketing and selling. Products are imported. It's very difficult for me to sew. Because what is the characteristic of women's t-shirts? There are not a million people in the world who have the same t-shirt. How many of you know this? But I'm sure you know this. Because everyone has a different t-shirt. So there is no t-shirt for all women. So this t-shirt is suitable for each person. That's why it's interesting. How many of you want to have a t-shirt that fits your body? The only one you have. Then you meet a woman who sews a t-shirt. You don't believe the people around you and look at other t-shirts. There can't be a t-shirt like that. If it's suitable for this person, it's definitely not suitable for that person. How many of you know the secret that there is no t-shirt that fits women? Raise your hand. 80% of the t-shirts that are worn in this conference are not correct. Do you know this? Raise your hand if you know. You don't know, right? You don't know just because you are always in a state that you never control the t-shirt in the face state. It's simple. I'm a salesperson and I have a need to show the market's problem. Women are a part of the world. So when we discover the market's need, we do a very simple thing. If I'm creative now, I'll do this. While the whole world has to wear a t-shirt, if I produce a t-shirt that doesn't need to wear a t-shirt, I win. Is it difficult? See? The t-shirt that doesn't need a t-shirt has now become a new trend and it's very hot. A hot trend is a t-shirt that doesn't need a t-shirt. A t-shirt that doesn't need a t-shirt helps women to be liberated. To be liberated from the t-shirt. To liberate women. I don't understand women because I'm just a person. A salesperson. Let me observe you. They sometimes raise their hands. What do they do? They shake the rope like this. Is it right or not? Then they... Is this girl right or not? Then they sometimes do this. Is it right or not? It's not right, right? I just need to observe so I can learn from the market. I don't need to ask. What do I use? Observe the market issue. And so we will supply a t-shirt that one size fits all. Then I will become extremely great, right? If it's not one size fits all, one size fits ten is fine. Is it successful? It's successful. And it's a fashion industry that is doing so well that a t-shirt that doesn't need a t-shirt is great. That's a great trend. A t-shirt that doesn't need a t-shirt is both liberating women and creating a new trend. And while the whole world is wearing a t-shirt, there is a guy who sells a t-shirt that doesn't need a t-shirt, he will definitely win. That's the strategy. What's the big fish in the pond? That's right. What's the big fish? The big fish sells t-shirts. And what's the guy who sells a t-shirt? T-shirts that don't need a t-shirt. Now I will ask you another way. That's it. That is selling before opening a company. This is something I advise you to do. Especially when you open a startup. Here. This is a very important strategy. You enter a product that doesn't even need a sample. It's a modern technology and you don't need a sample anymore. Take their image, run a test, an ad, test and measure, run a sample, and then measure to see if it's profitable. If it's not profitable, then you don't need to open a company. And if it's profitable, then what? Then open a company. That's how I started the law. I helped a lot of businesses, legal services. Then I realized that this industry is good. So I started a law firm to run that industry. Secondly, training. Training. In 2003, I stepped on the stage. This is Mr. Long. He's the first one to go to school. You're the first one to go to school. This is Mr. Minh. Mr. Long is the first one to go to school. I was there 3 years ago. The first ones to go to school were the ones I worked with. Once a week, I opened a class. There was no law firm. I hired a lawyer to do marketing, to sell, to issue orders. The orders were from the law firm. But after 2015, I realized that the service was so good. I liked it so much. I was satisfied with my own work. So I split it up into a company next to the law firm. So I sold this business before I opened the company. The company was called Trainee Training. I trained trainees for 2 years. I trained a lot of different groups for 2 years. From farmers, workers, engineers, doctors, etc. But in the end, I only fit in with the trainee training group. So today, you can see that the business owner ratio is 80%. How many of you own a company or are preparing to own a company? Thank you. So this group was created by Trainee Training because I tested the market to see which market was the best. So I only did that part. That's measuring and testing. That's a technique that you use. And the products that enter the market are the same. You don't have to open a fast company. When the business is good, you do it. When I was in the Ministry of Commerce, I did this strategy. When I was in the Ministry of Commerce, I had to import goods from many places to the group. I imported goods from China, India, Korea. I imported commercial goods. So I opened an online company. I had already opened it. People asked me about the company's name. I had a company called Thanh Long Trading Company. I started to import goods from Thailand to the market to test them. And when I tested them, they sent me their personal names. So I tested them. If they were good, I would do business with them. Luckily, they weren't good at all. It gave me experience. So when goods enter the market, remember to check if they are good enough to sell. If they are good enough, open a business. If not, that's it. In business, you also have to check. But for new goods to test the market, you have to import them. It's like a high-five. Sell first, open next. Sell first, open next. Do you know why I had to open a company? I had to open a company to make it big. The first reason is when you open a company, you have to open an official website to import goods. When you open a company, you can increase the number of customers. When you open a company, you can increase the number of customers. If you can do this, you can open a farther company. First, you open a far business. First, city police. If you do business with food, the Food Security Bureau, You have to check this. Third, you can run other big businesses like a karaoke bar so you have cultural security. Next, the Bare Metal Workshop. When you open a company, you have to sign up for various licenses. If you can do business, you can open licenses. Most businesses that we now use the internet technology to find good goods very fast We can measure the internet speed very quickly. So, what should we do after the test? We should be reasonable. Congratulations on watching the video. To not miss the next videos, click the subscribe button in the middle of the screen. Or you can watch the next videos on the left or right. Goodbye and see you in the next videos.