Kinh doanh online phải biết | Phạm Thành Long

Right now, I'm using the Internet very effectively, but only a small part of it. And now, we're going to draw a quick sketch together. Draw a quick sketch. This sketch is very useful for Ms. Loan when launching a new product. 33 products are great, but there could be more. Ah, this is the video logo. I'm not good at drawing, so I can't mark it as a video. There are three videos. One above and one below. There are three videos in the middle. Some of you may have heard of a landing page. This is a landing page. It's very simple. It's called a landing page. There's a line of description here. There's an O here to fill in the email. And there could be a family and a name below. And then there's a button to register. It's very simple. You can create this website yourself. You can ask someone else to do it for you. It's very easy to do. I'll show you the tools to do it. Below is the sales page. The sales page is here. We have a lot of different sales products. So we have a lot of different sales pages below. 33 products. 35 products. That's 35 different sales pages. It could run on Facebook page. It could run on Shopify. It could run on a lot of other sales tools. You can create it yourself. The most important thing here is that most people are running Facebook ads. We can see that Facebook ads are here. I'll show you the power of Facebook ads when we do it. Right now, we're running Facebook ads as a post. It could be a post, a page, or a link. Then we can run it on the sales page. The old way is to skip this middle part. We can run it directly on the sales page. This is the old way. We can fly it directly here. This is not wrong. But we've lost a lot of customers. So the cost of advertising, the bonus that the company pays us, is sometimes not enough to run an ad. That's why we're afraid to run an ad. Don't worry. If there's something that you don't understand, I'll show you. All Facebook ads, we'll go to the first landing page. The first website. It's very simple. We can run an ad on Google. Some of you are running an ad on Google. Or you can ask someone else to run it. No problem. We run it here. We have a blog post. We run it here. Some people run a live stream to sell directly. No need. We put the live stream here. I'll show you the live stream tool later. It's very simple and easy to do. Live stream. We put it here too. And all other sources, names, we put them all here. We put them all here. After they come here, they'll send an email here. Usually, they sell here. Now, don't sell anything. Our goal is not to sell. Our goal is to First, they come here. They see us. They know we're here. First, they know we're selling. Let everyone know. That's how we're working on the top floor. Everything on the top floor is to let them know. The middle stage is to make them like us. As I told you earlier, let everyone love us. Like us. From know to like. And then, the second step is to make them trust us. Make them trust us. And finally, we sell to them or recruit agents. It depends on how we do it here. We can sell, recruit agents, do anything. Know, then like, then trust. And finally, we sell. We don't sell to strangers here. The reason we sell to strangers here is because of the low conversion rate which costs us money. This is an email marketing system. Put them on a list first. For example, how can we get them to sign up for our product? Today, we're making a whitening product. Today, we have knowledge. Dr. Chang from HMU said there are three types of skin. Oily skin, dry skin, and combination skin. And all the people with acne, do you remember what skin they have? Oily skin or combination skin. Combination skin. How does combination skin look like? Bored, nose, oily, how about the cheeks? Dry, that's right. Then why do people with dry skin have dry skin? Because they have less oil, so the water comes out bigger than normal people, so their skin is dry. All that knowledge is called knowledge of experts. And when we use that knowledge and post it on Facebook, we will never attract our customers. How many of you have posted your knowledge on Facebook? No one has liked it. So what are we going to do here? Pay attention to the following. There are three important things that we will focus on. Today, I came here to see a doctor because I have combination skin. My forehead has a problem, my nose has a problem, but my cheeks also have a dry skin problem. But I'm bored. In addition, today I learned a very important lesson from an expert. I don't care about protecting my skin. I only care about my face, but I don't care about protecting my skin. My skin is often sunburned. Every day I exercise, the sun burns my skin. So I will share a story. Here, I will share the story why we have to protect our skin. I will take the first video. Why do we have to protect our skin? I will talk about why I have to protect my skin. And so, why do we have acne? For example, if we sell a product that does not have acne, why do we have to have acne and why do we have to repair acne? Why do we have acne? Do you remember? Because there is oil and we can't clean the oil. So we say why. For example, when we talk about skin protection products, we will talk about why we have to protect our skin, how UV affects the skin, how it causes inflammation. So here we will make a product to talk about this. After they have seen this product, the second step is to talk about how to do it. The emcee asked how to do it to do this, how to do it to do that. In this second media, it can be a video, it can be a blog, it can be an email, it can be a post on Facebook. We will talk about how to protect our skin from sunburn, how to treat acne. It's very simple. You can make a video how to wash your face properly. A very simple way to wash your face properly is to wash your face with clean water and then soak it with a cotton pad. One of the most wrong ways to wash your face that people often do is to use a wet towel and wash your face. Is there anyone who uses a wet towel and wash their face here? Is there anyone here who washes their face with a wet towel? Who washes their face with a wet towel every day? That's right. So you can make a second video to share how to wash your face properly for oily skin, how to wash your face properly for dry skin, how to make your skin brighter. How to do it. And in the second video how to do it, you can put a specific evidence, a case that you are taking care of your customers. So here, if we put the wrong order, we will not be able to filter our customers. In this third video, we will talk about what? Now, we will talk about what? Now, we will show you the products of Leona Le here. What? Each system like this, we only lead one customer. One type of customer. What is this? For example, up here, we talk about white. Now, we put the white Leona here. Up here, about skin care, here is Leona skin care. Here is acne. Here is acne. Here is sun protection. Here is sun protection. So, the important thing is right from the customer coming in is the filtering of attention. We usually have a lot of people here. We don't do it here. But outside, there are some people who call anyone to sell anything. This causes a low conversion rate. With this sales system, our conversion rate is 80%. Conversion rate 80%. This is a very smart sales system. How do we make people pay attention? Only when they come in can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. Only when they watch this video can they watch this video. 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