Chiến lược bán hàng giá cao mà ai kinh doanh phải biết | Phạm Thành Long

What is a brand? A brand is a product of a brand that has no brand. If you put a brand on it, it's a brand. Then what do you do? Double click on it and write the number 0 on the right. You may know about the price, but you may never realize the value. Everything has no meaning except the meaning we put on it. This world does not change until you change. Everything is happening and it is still happening for millions of years. When we do anything, we have to make everything more valuable. Once I went to an all-women prison. Of course, there are also all-men and all-women prisons. And in that prison, most of them are criminals. Because the crimes related to human trafficking and drugs are very serious crimes. 12 years, 15 years, 20 years in prison. The mothers have their children, the mothers have their parents, the mothers have their husbands. And they have done a job that they don't want to do. Most of them don't want to do it. Just because they are willing to sacrifice themselves for their children. They are willing to sacrifice themselves for their families. Until they realize that all those sacrifices are wrong. We cannot sacrifice ourselves for others until we can solve our problems. When you get on the plane, Vietnam Airlines will issue an announcement. Vietnam Airlines would like to say hello to you. Please listen to the safety instructions. In case of emergency, the oxygen mask will fall from the ceiling. Please put on the mask first. And then help those who are traveling with you. Please put on the mask first. And then help those who are traveling with you. Only when your mask is secure should you assist children of your loved ones. Always put on the mask first. You cannot change the people around you until you change your own life. You cannot change your family until you change yourself. This world will not change until you change. Everything is happening. And it has been happening for millions of years. Until you start adding new meanings to it. Try to imagine this. If you change, you ask your husband to change, you ask your wife to change. And when he changes, will he or she still be the same person? Are you in love with your wife or husband? Or do you want to love someone else? So if you always ask your husband or wife to change, try to see why you chose that person. Try to imagine if he or she is still the same person. If you don't have him or her anymore, will you be able to find someone better? When we do anything, we have to make everything more valuable. Value and price. You may know about price, but you may never realize the value. Everything has no meaning except the meaning we attach to it. So if you look at a phenomenon, and you attach it to a meaning, it is a rich opportunity. It's because we've attached it to a rich meaning. Price is the price we buy. But value is the price you're attaching to it. People spend money to buy value. And the value depends on each person's perception. A bottle of wine costs about 7 dollars. The import tax in Vietnam is about 200,000 to 250,000. 7 dollars for import. For less imported wine, 3 dollars for a bottle. 7 dollars for import, plus tax, plus shipping. More than 10 dollars, about 250,000 for a bottle of wine. If you sell a bottle of wine in a shop, about 300,000 to 350,000 for a bottle, it's quite a lot. What will happen if it's sold in a supermarket? It will sell for about 500,000 to 600,000 for a bottle. If it's sold in a shop, it's cheaper. If it's sold in a supermarket, it's a bit more expensive. What will happen if it's sold in a 5-star hotel? Its price will be 1.5 to 2 million. It's 10 times more expensive than the normal price of a bottle of wine. Why are they willing to spend 10 times to buy a bottle of wine in a 5-star hotel instead of in a store? Because they don't buy a bottle of wine. They buy a white towel on the table. They buy a bottle of wine with no dust on it. They buy a waiter. They buy a space 6 to 8 meters high. No wine is served in a low floor. It's only 3 or 4 stars in a basement. But in a 5-star hotel, the floor is always 6 to 8 meters high. They buy a smiley face of a cashier. They buy a black jilet shirt. It's red or black. They buy a towel on the wrist of a wine-sucking person. They buy an attitude. Hey, is this the wine you want? Hey, do you want to try the wine before you drink it? They buy all those things. So a $7 bottle of wine with a price of 200,000 can be bought with a price of 2 million. That's the value. So whatever you have in your hand, you need to make it more valuable. Does anyone here have a bottle of Aquafina? Can I borrow it? Can I borrow the bag? Those two bags. How much is the bag? How much? 5.5 million. How much is your bag? 2 million. How much? 45 million. How much is this one? 2 million. No. 2 million. Who gave me this bag? Where did you buy it? You have to import it from abroad. 5.5 million for this bag. Where did you buy it? Yeah, from abroad. China. 5 million. This red one must be from Italy. This red, black, and blue one must be from Italy. The bag is ugly too. Gucci. 45 million. There's a Cuckoo flag on the bag. 100 million. There's no Cuckoo flag on this bag. 300 million. I'm asking you. Which bag has more money? 2 million. 300 million. I'm asking you. Which bag has more money? 5 million. Almost 50 million. What is a brand? A brand is a product of a brand without a brand. If you put a brand on it, it's a brand. Then what do you do? Double the price. And write the number 0 on the right. What makes women pay a lot of money for these bags? And that's one of the secrets that you have to discover before you decide to become rich. 100 million or 300 million is the price. But if you give me 300 million, I will say, why do I like this bag more? Don't joke with me. How can my bag fit in this bag? This iPad has 3 books. The iPad still has more covers. When I travel around the world, I always hold it like this. If I go on the street, it will get a lot of money, so I will do this. People call me the land of grass. I just go like this. They think I have a lot of money, so I hold it like this. How much is this bag? Kipling is a brand. So value is what people say about it. So one of the arts to become rich before you really become rich is to know the difference between price and value. A few basic secrets in business include buying things at a lower price, buying things at a lower price to make them more valuable and sell them to people who have the ability to receive that value. The Buddha asked the bird to change its beak. The bird said, the bird did not take the beak. For the bird, give it a stick. For the Buddha, go buy a fan. Realizing the price and value will bring you a very prosperous life. You can buy any goods from a low-priced market and put a brand on it. Create a media story for it. Create something that belongs to the brand. You can make it a brand. Of course, you can't sell it like normal goods. If you buy a product, don't sell it right away. Add some value to it before you sell it to the market. Some people ask me, Master, I sell iPhone, I buy iPhone from Apple. What do I sell? What value do I add? Dear friends, one of the secrets is selling attitude. Like I said about the wine bottle, you can add 10 times the wine bottle to the service. Everything can be copied, but the service attitude is never. If you want to have a great business team, you don't need to force them to do one of the important rules. Don't send the duck to the school for the table. Therefore, choose a kind person and teach him about your products and services. You don't need to find a good person to teach him about the service attitude. Attitude is something you can't learn. You can learn about skills, but not attitude. So if you dance, and someone else doesn't dance, it's not your problem, it's not his problem. It's attitude. It's his way of life. Service is a way of life. To become rich, you have to learn how to serve others. What happened to you is because it has to happen. You have to let it go. The past is a lesson. You don't need to cling to it. If you were born in poverty, it doesn't mean you don't have the right to become rich. Learn about the lesson of value. You will become rich if you always have a mind to create value for anything you touch. The magician. There is a rule that if you touch something, it turns into gold. And you have the ability to do that. That story shows you that if you live a positive life, always find a way to make everything valuable, then you can become rich. Make everything more valuable before you sell it on the market. It includes reorganizing your business, adding service values, brand awareness, stories, and methods to train the market to make your goods more valuable. If you just buy and sell, you will definitely face a lot of competition. And then, it's called the green market. Move to the red market. Basically, these bags are not different in terms of functions and benefits. They are different in one thing. That is the brand. They can be produced by the same manufacturer. Basically, their prices are the same. Their production costs are the same. Basically, they are produced by the same vendors. Basically, they are produced by the same materials. Basically, they have the same design. But the big difference is mainly due to the different places of sale. And more importantly, they are different because of the buyer. You can't sell a bag for 5 million to a person for 300 million. On the contrary, you can't sell a bag for 300 million to a person for 5 million. Therefore, besides creating value, always remember the second important rule to become rich. That is, you have to find the right object to give value to. Don't sell anything but sell it to someone else. You have to answer the question who do you sell it to before you sell anything. If you decide to sell it to the market, go find a sticky rice stick and sell it to the market. If you decide that you serve the rich, go find a fortune teller. A very interesting book is called Red Clip. Write the word red in red. Clip, the paper clip. This is a very interesting story that I just read this afternoon. Red Clip. Write the word red in red. Search Google. Red Clip. Alright, enter. Red means red. Red Clip Blog. Check out the blog. Alright, One Red Clip Blog Spot. That's right. Colin McDonagh. That's right. The story is about a paper clip. This man changed a paper clip to a house. After 13 times of changing from a red paper clip, he changed it to a house. You may be surprised but this is a red paper clip. I was working on my desk next to my computer. I saw a red paper clip and I wanted to change this paper clip to something bigger and better. It could be a pen, it could be a spoon or a shoe. If you promise that you will change with me, I will visit you wherever you are to change this product. I hope I can cooperate with you and he took a picture of this paper clip and posted it on this blog. This blog is called OneRedPaperClipBlogSpot.com You can create a blog on blogspot.com in 30 seconds. He wrote a letter like this. He took a picture of his red paper clip and posted it on the internet. Alright, he wrote the next article. This morning, Ron and Codina from Vancouver called me and asked me to change a pen with a picture of a fish with a paper clip. So we came to change. I went down to change this paper clip and I changed the paper clip to get the fish. I came to Vancouver to change this. This is the first time. Now, the pen, especially the fish pen, I want to change it to something and I want it to go out to change it to something. Now, I want to change it to a cup holder. A cup holder needs to be opened. He changed it for me with a button to open a cup holder. A button to open a cup holder. I changed it to a toy. Ah, a snowmobile. Alright, I changed it to a snowmobile. Let's see the picture. I changed it again. This guy changed it to red. That's cool. The fish is green. What did I change it to? I changed it again. I can't read it. I can't read it without a picture. I changed it to a truck. Next. Alright, there's a paragraph. What did he say? 30 words. Alright. Includes. I changed it to a truck. I took a recording of Red Dan. It includes 30 hours of recording. Can you see it? A recording is also valuable. 30 hours of recording. Directly. 50 hours of mixing. And then it will be transferred from Toronto to anywhere in the world. It seems to be free in Toronto. And your album will be released or exclusively by Sony BMG and HM Radio. I changed the truck to a recording. A recording. I changed it again. I changed it to a year in Phoenix. With which girl? I changed it to a year. I changed the recording to a year in this house. Maybe this girl has a house and I don't. Then I changed the house to a year in this house. What did I take? I took a recording of music. Then I changed it again. I changed it to a year in a helicopter. I took a One Kiss No Groove. A snow-covered glove. From a kiss. From whom? Then I continued. I changed it again. I changed the kissable glove. What did I take? I took the right to broadcast. I changed it again. I changed it to very simple things. Finally, I changed it to a house. Simple things. I don't change it anymore. I'm very smart. That's all. I changed the paper clip. After 13 times, I changed it to a house. Imagine if you have 1,000 VND in your pocket. Equivalent to a paper clip. You can do the same. Try to use 1,000 VND to buy a pen. With a price of 5,000 VND. The pen is 5,000 VND. If people sell it to you, it's only 1,000 VND. But if you sell it to someone who needs it, you can change it to 10,000 VND. And every time you double the value, what happens? Now, let's see. Let's see his 13 changes. If the price doubles after 13 times. Give me the paper clip. 32 million. 65 million. Keep going. Keep going until 32 million. 33 million. 32 million. 32 million is a lot. After 32 changes, if it doubles, it's 4,000 billion. 4,300 billion. If it doubles after 32 times, from 1,000 VND, it's 4,300 billion. This 300 million bag, how much do you think it costs? 300,000. That's right. 300,000 VND. How many times can you double it? How many times? This 300 million bag can produce 300,000. How many times can you double it? 1,000 times. This 5 million bag, this 300 million bag, how many times can you double it? 60 times. These are the skills that we have to know, and we have to try to have them. First, we have to have the ability to recognize. The ability to recognize this 300 million bag. If you don't have any 300 million bag in your hand, don't ever think of creating this 300 million bag. You have to experience it to know it's 300 million. I don't advise you to buy a bag because there are many people who sell bags here. But you have to have the ability to recognize this 300 million bag. Most of these bags are bought by men. I let you know that. Not by women. Second, you need the ability to choose. You have to choose, decide to choose between bringing this 100 million bag or deciding to bring this 300 million bag with you. It's not right or wrong. You can totally decide to bring a 5 million or 2 million bag with you. It's not a problem at all. Because I'm bringing a bag with me that only has a few hundred thousand. The shirt doesn't make sense. But you need the ability to choose. If you have 1 billion dong in your bag, you have the right to choose 300 or 5 million. But usually, you have the right to choose less. It's usually like that. When I go to buy a bag for my wife, I also buy like that. What bag do they recommend? They usually recommend a collection. What do I usually do? Everything. What for? To buy my wife's feelings. Because I will change that bag to get the service of my wife. I tell you, don't be sad. This 300 million bag, after I buy it, who does it belong to? Huh? You are just my bag managers. Right or very right? I still have this jewelry with me. But you have to throw it away for the rest of my life. I still see it in my house every night. I still see it on the way I go. So it's still mine. Later, it's still mine. You don't ask for a gift, but you ask for a gift for a long time. So what ability do I have? The ability to decide. I have money. I can buy money. And I must have the ability to overcome difficulties to make money. If making money is easy, nothing will happen. Making money must be difficult. Therefore, I have the ability to overcome difficulties. To participate in the game of buying a bag, you need to follow the rules. You will see these extremely expensive bags without any brand on it. These medium-sized bags usually have a brand, but luxury bags don't. To participate in that game, you must follow the rules. You need to practice making a lot of bags until you can make a bag worth 300 million. You need to learn strategies to get a bag worth 300 million. You need to have the skills to turn a 300-million-bag into a 300-million-bag. You need to participate and act vigorously to turn a 300-million-bag into a 300-million-bag. If you are influenced by something, people will need you to be influenced by that. Emotions are the factor of decision-making. People can buy your bag for the body. They want to exercise with the bags. They will bring extremely heavy bags to lift them up instead of putting them down. They will become strong and muscular just like me. If you don't believe me, you can hold a bag like this all day long and your muscles will grow. You can also buy this bag for the relationship. You can buy it for your wife. You can buy it for your secretary. You can buy it for your assistant who you want to influence. You can also buy this bag for money. You can spend 300 million to open this bag, to share this bag, to see how it can be done for 300 million so that you can produce a better bag. You can also buy this bag for money because it makes you luxurious. You can play with luxurious people to belong to a luxurious world to have a luxurious relationship. You can also buy this bag to have time, I don't know. But the most important thing is you buy this bag for your star, for your emotions. So if you learn the techniques to manage other people's emotions, you can also create bags for other people to buy. Thank you for listening to my sharing in the previous video. 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