Roaring Lions and Angry Birds

ROARING LIONS AND ANGRY BIRDS
Using Unconventional Partnerships in Advertising and Gaming to Tackle the Planetary Crisis

In the CNBC Catalyst panel discussion in Davos moderated by Emma Crosby, Achim Steiner, UNDP Administrator, Andrew Robertson, President and CEO BBDO Worldwide, Richard Edelman, CEO Edelman, and Jude Ower, CEO PlayMob discuss how the advertising and gaming industries can help save the planet.