The Sustainable Fishing Model That Could Disrupt the Global Seafood Industry

Right now, most New Zealanders can't afford to go and have a piece of kiwiana from the supermarkets. You know, it's too expensive. It's old. The quality is poor. There's no story to it. It's just kind of hollow. We're a Pacific Island nation surrounded by seawater, and the hardest thing to get our hands on is kiwiana. Blackfisherman's Radio Gravity, copy. Yeah, morning, Miriam. We're just leaving the harbour, and we're heading over to Half Moon Bay. But it's gold. I'll keep it close here for you, and catch you when you're ready. Okay. Yeah, beauty. Thanks, Mary. Thank you. When I first started fishing, and I was running my own boat, we were using industrial methods of fishing, mainly pots fishing. We were doing really well. Sort of averaging about 750 to 800 kilograms of whole fish a day. And then over time. I just kind of started to see how devastating it was on the fish stocks, and I think that's probably one thing that humans need to look at themselves as. You know, over time we've become super efficient at it. But it just puts so much pressure in such a short amount of time on a wild food resource like fish. It just didn't sit well with us, and the answer was just to take less fish. It just made sense to go direct to market. So we're using hand lines today to catch our fish. It's easier to manage when you're fishing by yourself, or if you've got one other on the boat. This is a pretty modest setup. It's just a little bit of rope and some lead weights and some hooks onto the rod. You know, you don't need all the expensive flash gear. Our mission was to try and give back to the wild fish stocks that have been giving for so many years. From a financial perspective, if we were fishing for the bigger companies for blue cod, we'd be achieving between three dollars fifty a kilogram. To five dollars a kilo, and with our structure selling whole and and catching fish with hook and line. We're achieving twenty to twenty-two dollars fifty a kilo, so it's you know four times better off money, which means we can afford to take four times less fish. It was just an absolute no-brainer for us. It is really sustainable to fish like this because there's only a certain amount of hooks that you're putting in the water, which means you're minimizing the amount of fish that you can harvest. As opposed to say a trawl net, where you don't really have a gauge on that, it's just whatever you tow up in the process. This way is just. Selecting a few fish that we're after, for the orders that we've got. The methods of fishing that we're using with hook and line, it's. Less stressful than if they're all trapped in a cage or all trapped and drowning in a net. We're not taking one species out all year round. We're only ever dedicating our time and effort into that space. When the fish are in season, so when it's of you know best nutritional value for us to be consuming as humans, when you are bulk harvesting, you can't look after the fish as well as you would if you were doing it on a small scale. You know the chefs get it, and they have that appreciation for it. So then they honour the product as well. I mean, they always kind of say to me, "It's easy to cook this product because it's so beautiful when we get it." There's a reason why it is beautiful, and it's because we are connected to it in a deep way. We use an ancient Japanese technique called ikijimi on the boat. For most fish, it's that first gill plate that goes up into the brain cavity and there. Just give it a wee twist, and that's it. It's the most humane way to kill a fish and to honour that fish as well. At the end of the day, you're taking a life to feed another. I think it's important, you know, if you are deeply connected to that space, to kind of honour it in that way. And it's an intimate connection that I have for those few seconds before I take its life. It's like, kind of calm and peaceful. It kills it straight away. To give you a time frame, it's under five minutes. From the time that that fish is hooked, till the time I haul it to the surface, till the time I put it on our mattress and eki jami it. Most of the time, it just comes to you in a cardboard box, and it's already filleted, and you don't really know or understand the waste that goes with that. For blue card, for example, it's 1.6. Kilos to get one kilo of boneless fillets, so ultimately off every ton of fish, you're throwing 1,600 kgs of fish over the sides. It's a massive waste, and that's why we do whole fish. It just kind of ticks all the boxes with what we believe in. We only catch to order. How that works is we'll send out a bulk email to all of our customers. We let them know specifically what species of fish we're going to be targeting based on what season it is, and then go and try and achieve those orders that we've got, and only ever taking what those orders are. There's no such thing as bycatch. Everything that we catch on the gravity has value. Cod's a really popular fish on Stewart Island. You can't really beat the Stewart Island blue cod. Especially when you get it straight from the fishermen. Like we do with with gravity, it comes straight off their boat. So there's shoot a pun. When like early days for us, we were doing about three and a half thousand hours of engine time on the clock. That's not including, you know, the nights that we were sleeping away. We've managed to cut that down to about seven hundred hours a year. So it's a considerable decrease in the time that we spend away from our family. It was sort of more a lifestyle choice for us. It was our way of giving back to the wild food resource that has given so much to myself and and Anna and our families and our community as well. Yeah, we are. We're going to cut the um frames for sure and give it to the chickies. We are very connected to the land as much as the sea. We're part of nature. There's no denying it. Yeah, we're the big one. Go, Dolly. Our sustainability and our ethical approach on the water, same deal here. Seasons is massive for us. We tune in with nature. We've been trying to grow as much food as we possibly can to sustain our little family. We have been at our property for around eight years. We went on a journey of trying to eat organically and trying to grow as much food as we could, so that we knew where our food was coming from and what was going in it. So children love picking food with us. My youngest Aurora, she loves helping out in the garden. Forest has a nickname: Forest the Forager. His education is largely around these living life skills, like growing and harvesting food, and he has a passion for fishing, like his father. Is it for me? Thank you. Aurora seems to have a passion for the garden like me, so she's always by my side, pulling out weeds and and identifying plants. It's great for us to be able to connect in that way together as well. Yeah, I like it. Yeah, we'll do this one, eh? Yeah. We sort of realised that just us doing what we did kind of wasn't enough. The issue was bigger than what we thought it was. Now our steps are to just kind of make. All of that knowledge that we've accumulated along the way, available for other fishers. So we're on a bit of a path at the moment. We've applied for some funding. To set up infrastructure for different regions around New Zealand. So that the fishers in those regions can then feed their communities. There's only a handful of artisanal fishers left. So yeah, what we're trying to achieve at the moment is empowering those small-scale fishers who want to feed their communities. We make it really, really easy. We've taken all of that hard work out of it. The infrastructure will be built down here in Southland. The ice-making machines and stuff like that all goes with the chiller unit. We pack our fish in zero degrees to minimise the chance of bacteria. These units will show up in your region. They've got quota with them, so you don't have to go out and outsource quota. You basically just have to have a registered fishing vessel and a QRN number, and you can go to sea and catch a small amount of fish. Put it up on our ordering platform, and by the time you dock your boat and tie up, the money's in your bank. This is about giving the power back to the harvesters, letting them tell their story as individuals. So not smothering them and saying, oh, they fish for gravity or whatever. Everybody who chooses to adopt this method, and use this packing facility. It still remains their own separate entity. It's not about franchising and go big or go home. It's about empowering lots of little communities and lots of little businesses to shine their own light. You know, to pedal their own walker. Yes. I've been asked over the years, "Mesh, where can we buy some power? Where can we get some kind of?" And to be quite honest, I've not knowing the answer to that. You know, it's just like, well, you should be able to go to the market and get it. Nate's going to get all the powers today. All away from the city. All the shots he had today. We've started to explore the options and opportunities how we can do that, and then. Entered Nate. Here's the opportunity. We want to do this. Are you interested? And it was just like ----. Yeah, we're interested, man. At selective, we're actually just harvesting three species at the moment, which is the butterfish. That's that's hand speared, and it's all breath hold as well. And then you've got the paora, and then the kina. Look, Jose. Cannot. When we first started this, we were unsure if we were going to get the funding approved or not. So I'm pretty happy to say that we we have actually secured the funding through S Triple F and MPI. In the North Island, we've got Mish, who's taken it on board. He's been absolutely epic to deal with. His enthusiasm and energy about the whole thing is mammoth. He's been in this industry for a really long time. To get the physical infrastructure here, and to you know get sort of phone calls and messages from Mitch saying you know well it's here, man, it's it's happening was just you know another level of confidence for me moving forward with this thing. I believe with everything within me that this is the right way to go about it by scaling everything back and creating lots of little job opportunities for people. We on sell that you might be able to sell it to somebody else down the road who fillets it all. They might smoke it. Somebody might can it or bottle it or pickle it. The possibilities are endless. Some beautiful fish here. Just straight on the ice, eh? Yeah, please. This thing has to be led from this way of thinking, for people who are deeply connected with the Kaioana and the environment, the people that want to give back and protect and preserve it for future generations. As opposed to just extract and get your money and go home at the end of the week. What Nate's doing and what MPI are doing right now, they're giving us the opportunity to be able to actually roll with all the big dogs and set up without all of these. Huge hurdles. They're making the opportunity a lot more practical, and that's what needs to happen because there are so many young cats out there, so many capable people, that are one hundred percent able to do what we do, but it's just the red tape and the financial cost, the financial burden. So I've got a couple of orders that I got on. Butterfish and powers. So what I have to do is measure and then weigh each individual fish. Forty. Now we've got this platform through Nate that he's rolling out with MPI that we can actually get it out to the consumers. Forty six. It can be received by New Zealanders in New Zealand. My vision for this thing is to give the fish back to the people. When I say people, I mean the five million people that live here in New Zealand. For so long, it's been shipped offshore. My intention was to restore regional community access. This is what we once had. There was little fishing ports all over this whole country. And that's you know been lost over the years because of the way the system skied. Harvest. Best case scenario is we can prove. Not just to. You know our regulators here in New Zealand, but to the rest of the world, that what we're doing is more sustainable and more ethical than kind of anything that's come to pass. It's creating job opportunity right across the whole spectrum, and returning a beautiful food resource back to the community. Not shipping it offshore, and getting people to understand that it's a precious resource that needs looking after.