Inside America's Billionaire Neighborhood (Beverly Hills)

This house behind me is listed for millions of dollars. I'm in Beverly Hills, California, home to one of the richest zip codes in America, where the average price of a home is listed at tens of millions of dollars. So today, I came here to track the wealthiest people that live here and ask them one question, how did you get rich? And later in this video, I'm gonna be interviewing a billionaire at his $100 million mansion. Trust me when I tell you, getting inside wasn't easy. Where are we going, bro? What? So let's go. Made it to our destination across the country, the richest zip code in America, Beverly Hills. This is the most famous street in all of Beverly Hills, Rodeo Drive. Very soon, we're gonna be meeting up with a billionaire to get a tour of his $100 million mansion. But before we do that, look, I'm gonna be hitting the streets. I'm gonna be cold approaching the millionaires and billionaires of Beverly Hills to find out exactly how they got rich, why the richest people in the world live in Beverly Hills, and how you can copy their blueprint to become financially free in today's world. Let's go see who we can find. Excuse me, sir. Sir, question for you. Have you ever been broke before? Broke? Yes, sir. Yeah. So I have a channel with 26 million followers. I've interviewed six- No, no, no. Good thing. What's that? Can I ask one question? So I've interviewed- You already did ask one question. What's that? You already asked one question. Can I get one more with you, sir? I just interviewed my 60 second- No, no. These people are interesting. Nah, man, it's all good. Excuse me, sir. Question for you. How old were you when you became a millionaire? Not a millionaire. Real quick, sir. We got a channel with 26 million followers. Could we get 30 seconds with him real quick, you think? He's not a millionaire. Is he a billionaire? Real quick. Could we get 30 seconds with you on that side? Is that cool? If there's one piece of advice to the younger generation wanting to become a billionaire, what would you tell them? No comment. No, beyond that. Give me one nugget right here. What did you learn? What does it take to become financially free? I never give up. What line of business were you in? Garment. The garment business. In what country? In the US or where? Where are you from? US. How did you scale the business? God bless you. Have a good one, my friend. Have a good one. Excuse me, sir. Question for you. Have you ever been broke before? Real quick, sir. What's that? I don't speak French, sir. I speak English. I've interviewed 60 billionaires. I don't understand you. You're French isn't it? I've interviewed 62 billionaires in the last five years. Congratulations. Tom Cruise. Tom Brady. You're impressed. What's that? He is so impressed about you. I'm happy he is, man. I'm 24, man. We're doing it. We're trying to help the younger generation. Could I ask you if there's one tip or principle that helped you out in your career? Oh, wow. Hey, so not only are we getting rejected left and right right now, but my guy over there has been a little bit disrespectful. We're not out here in Texas filming you guys for you got that Southern hospitality. Now we're in Beverly Hills right now. These people will tell you to F off if they truly want to. Nonetheless, man, again, we didn't come out here for no reason, you guys. You're gonna find the richest people out here to figure out how they built their wealth, you guys. Come on. Excuse me, sir. Question for you. How old were you when you became a millionaire? This year. And how did you get rich? What'd you do? You wanna know the truth? Yeah. Scamming. No, no, hey, real quick. Hey, real quick, sir. Real quick. I promise you it'll be worth it. What'd you actually do? Come on, tell me. Hey, you cool if I post? Yeah. Well, okay, what'd you actually do? Hey, come here. You wanna do a quick one? I'm illegal. Okay. Excuse me, sir. Is this your Ferrari? I have a question for you. I'm going all over Beverly Hills asking millionaires and billionaires what they do for a living. What'd you do, sir? Bank. Sir, could we get just 30 seconds? I promise you. I've interviewed Tom Cruise, Tom Brady, Shaq. As you guys can see, look, it is impossible to get these people to stop out here. I think Beverly Hills has to be the hardest place in America to film and get these interviews in. Look, but I didn't fly across the country out here to Beverly Hills for nothing, you guys. I'm not gonna stop until we find some of these millionaires and billionaires to stop on the street to give us some free game. I don't care who I gotta go up to. We're gonna make it happen, you guys. We gotta investigate Beverly Hills one way or another. Come on. Excuse me, sir. Sir. Thank you very much. Sir. Thank you. Question for you, sir. No, he's not doing an interview right now. Let me just see what he wants. How old were you when you became a millionaire? I think around 30. And how did you get rich? Do you ever watch television? TV? Yes. I own one of the largest cable companies in the United States, so I sold it in 1999. Are you serious? That's what we did. How much did you save your company for? Billions of dollars. Billions of dollars? Yes. Are you a billionaire? I hope so. Can I interview you for one minute real quick? I have a channel with 26 million followers. Could we get one minute with you for the channel? One minute. Is that okay? Yes, one minute only. Who am I here with today? Mark Nathanson. Did you come from a lot of money growing up? No, middle class. So what was your turning point to financial freedom? Like, what was that moment when you were growing up, when you were building your business, where you were like, I wanna get really serious about, you know, creating this company and creating this business for myself and my family? When I was 12 years old, my father was an advertising man and his best friend was, in those days, you'd call him a billionaire. He was probably a millionaire, a man named Irving Harris. And I heard them talking. They were best friends, very smart. And they said, you know, Mark's a nice kid. He talks a lot, but he's not a great student. He's never going to amount to very much. And I said, I'm gonna prove them wrong. Were you a good student in school? Nope. I was a very mediocre student. But you didn't let that define you? Not at all. And in graduate school, I got interested and started getting straight A's. But before that, I just had a good time. And why cable television? You could have been in any business. How did you end up in cable television? I say to all of your followers, don't go on the path that everybody wants to go. Most of the graduate students wanted to go to work for the networks in my day. I said, I don't wanna go where they all wanna go. I wanna go to the future for the growth. At that time, cable TV was 5% of the United States. When I sold my company, it was 75%. So go on the path, let's travel. Did you borrow money to start your business? I borrowed money from the Bank of Boston, which lent me $7 million, and we started buying cable systems. And I think every year, I doubled the size of the company for the next eight years. Did you have people that thought you were crazy when you told them, I'm gonna start a cable television company? Many people thought I was nuts, but that never stopped me. Why not? I told myself, the public has insatiable appetite for more entertainment, more sports, more movies, and my job was to bring it to them. And you brought that to them? I brought it to them. Are you a good salesman? Excellent salesman. So give me your secret to sales as a billionaire. When you're dealing with people, you gotta know the people, you gotta talk to the people, find out what their needs and desires are. In every negotiation I was in, I always thought, what did the person on the other side want? How can I meet their goals as well as my own? It's gotta be a win-win situation. You became a billionaire. I wanna ask you this right now. What is the single greatest piece of financial advice you would give the younger generation right here? Watch the debt. If you have too much debt and the markets go against you, you can lose control of the company. Now we had several billion dollars of debt, but they were manageable because our cashflow was large enough that we could service the debt no matter what the market conditions were. You know they don't teach this in school, right? They never do. I don't understand. I taught entrepreneurial business at UCLA and I said to them, you can all be entrepreneurs. You don't have to work for Goldman Sachs or start a cable company or an internet company. Just think outside of the box. Be creative, focused. And you will be a great entrepreneur. How many employees did you have? I think 2,500 people. Over 2,000 people? Yeah. What is the number one leadership principle that you will instill in any founder in today's world? How they treat people who are beneath them. I never felt as a CEO and founder of the company that I was any better than the lowest level installer or customer service rep in our company. They were even more important than me because they were dealing directly with the customer. And if you treated them well, they would treat the company well. So it's true when they say you have to treat the janitor the same way you treat the CEO. Absolutely true. I believed in that and I got to know the janitor. I got to know the people and what their needs were and what their problems were. And that's why I think we had long-term employees in our company. Did you ever have to fire people? Of course you fire people who are incompetent. Somebody had me once hire a relative of theirs and they said, oh, they're very competent and this person helped me. It turned out they weren't fired them. You gotta do the job or you lose the job. So in other words, don't hire friends and family is what you're saying. Stay away from it. My sons were never in my business. They developed their own careers. To me, business is a level playing field and those who deliver should move forward. Those who do not have to seek another opportunity. 81 years old today. Yeah. If me and you died tomorrow and you had one more message for the younger generation, what would that be? Never give up. Be true to yourself and stick with your ideas. Never ever give up and pursue those ideas. Can I tell you something? You have amazing advice, my friend. Thank you so much for your time, sir. Thank you, my pleasure. I connect with all the billionaires that I interview. Could I get your contact? Yeah, sure. Is that cool? Awesome. So we just walked up to and cold approached a billionaire out here in Beverly Hills that sold one of the first cable companies for over $3 billion. He just gave us an incredible interview from start to finish, you guys. The security guard at first was not having it. We got him to do the interview. Nonetheless, he just dropped some bombs for us. Beverly Hills is going crazy. We gotta keep this thing rolling right now, you guys. Come on. Excuse me, sir. No, no. I have a question for you. How old were you when you became a millionaire? Well, I'm not a millionaire. You're not? What line of business are you in? I just got out of prison and I did my time. Paid my debt. What'd you go to prison for? Computer fraud. I admire your honesty. A lot of people wouldn't. I'm not being honest at all. I'm kidding you. The whole thing. Wait, wait, real quick, sir. No, we're not. Sir, so I have a channel. I don't like this. I really don't like this. Sir, so could I just show you real quick? All right, sir. Excuse me, sir. Sir, question for you. How old were you when you became a millionaire? We have a channel with 26 million followers. I've interviewed 62 billionaires in the last five years. How old were you? I think I was 31. And what line of business were you in? I was in IP. I worked in Simon & Schuster and I got into book publishing and I bought little rights of books. The secret is you gotta basically know who you are and don't take from anyone and know who you are. And most people that make the decisions are insecure people. If you are secure in who you are, that can offset the bullshit in the corporate, you know, in the boardroom. So when you dealt with bullshit or disrespect from people, how did you respond to that that you were coming up in your career? In the end, you gotta be smart and you gotta have a good memory. And I always tell people, here, I'll show you something. You know what the secret to my success is? That's the beer. I carry a notepad and a pen. I write things down. When you write something down and you see your handwriting, you know, okay, I did that. And you check it off. And I always say, if you're in a meeting, nothing will scare people more than when you whip out a notepad and a pen. Because everyone now has their computer, their iPad or their phone. When you whip out a pen and paper, people kind of get freaked out by that. And you want to know about success? It's the little things. It's the detail. Dress well, be polite, but also don't take any from anyone. I love that. And do you remember what was the most amount of money you made in a single year? Well, that's a difficult question because you get a lot of stuff that accrues. In one year, what was the biggest year you ever had? I think I made $11 million. 11 million. Congratulations. See, the thing is, it's not the money. I've never done a job for money. I always got lucky. And I didn't grow up with any money. I grew up in a family of five. I didn't have any money. So you didn't come from a rich family? No, no, not at all. My dad ran a sports arena in D.C. He never made more than $50,000. But in the end, you've got to believe in yourself and know who you are. Is there any financial advice that really helped you out in terms of making your money work for you? Or like, what's the greatest piece of financial advice you'd give to the young man? You never go broke if you're making a profit. So take the profit is what you're saying. Don't get greedy is what you're saying. Yeah, don't get greedy. If you're making a profit, you're never gonna go broke. How old are you now? I am 54. I do need to go though. That's my car there. Excuse me, may I? Yeah. That's my car. Tell him I'll be there in a minute. I'll tip him well. If me and you died tomorrow and you could leave one last message with the younger generation before you get out of here, what would you tell them? What's your last message to the younger generation? Be yourself. No, no, no, no. Know who you are. And that's a hard thing. It takes time. But I appreciate your questions and take care, guys. Thank you for your time. Have a great day, man. I really appreciate your time. Good luck with you guys. Thank you, man. Have a great day. $11 million. Man, that guy made us millions in the IP business and just stopped and gave us an incredible interview before he had to go out of there and catch that Uber. That was a beautiful interview out here in Beverly Hills. And in such a specific niche, he made us money. But we gotta keep this video rolling and continue investigating the billionaire's playground at Beverly Hills, you guys. Coming up behind me is the Los Angeles Lakers Stadium. And I'm right now outside of the Los Angeles Convention Center, right outside of Beverly Hills. And inside this building, some of the wealthiest people are congregating at one of the biggest business conferences in the country. Coming off stage very soon is billionaire entrepreneur, Marcus Limones, who built a multi-billion dollar company in an industry that you would never, ever guess. But I'll let him tell you if we get this interview. So with that being said, let's go see if we can make it happen. Excuse me, sir. Sir, sir. How old were you when you became a millionaire? Hold up, sir. Hey, we have a channel with 26 million followers, sir. How old were you when you became a millionaire? I had to be billionaires all over the world. I think 27. How did you get rich? What did you do? Well, I just bought Bed, Bath & Beyond. Bed, Bath & Beyond? Yeah, why do you love Bed, Bath & Beyond? It's one of the biggest companies in the world. How did you get the money to buy Bed, Bath & Beyond? Well, it had a tough day and I got an opportunity to buy it, but I made a lot of money in the RV business. RVs? Yeah. What was the most amount of money you made in a single year? I don't like to brag about it, but it's a public company. $900 million on the bottom line. A profit? Yeah. Are you serious? I am serious. Can I interview you for one minute real quick? You can. Is that cool? Yeah. Who am I here with today? Marcus Limones. Did you come from money growing up? No, I did not. My parents were blue collar folks. They worked their ass off and they made a nice living to educate me. So what was your turning point to financial freedom? What was that one defining moment in your life where you're like, I'm going to go build an empire for myself? When I knew that other kids didn't want to hang out with me unless I could do something for them. And that made a big difference for me. And I realized that I'm not good looking, I'm not athletic, I can't sing, but I know math and I know money. So I'm going to challenge you. You have more knowledge about money than 99.9% of people. What is the greatest financial lesson you would instill in everybody watching right now? Have cash at all times. Why? Because when there's an opportunity that you want to strike, you better have the money. But I heard that cash is trash. You heard that from who? Whoever said that cash is trash doesn't have any cash. Why are you such a proponent of that? Because cash gives you the freedom and the flexibility to do things for yourself, for your business and for other people. And you got to work your butt off to get it. But I think what happens is sometimes people make it and they go out and buy a fancy car, they buy a fancy plane, instead of reinvesting it in their employees and their business and growing their business. The end of the day, it does take money to make money. It doesn't take debt to make money, it takes money. And so you got to have some good years, you got to stockpile cash and then you got to deploy it. You're a part of the top 1%. You know, a lot of people like to invest in other people. I hang with people that like to invest in themselves, in their employees, in their business and what they're doing. And they'd rather compound that. They'd rather live house poor and business rich. How old are you today? I'm 52. What was the greatest piece of advice you ever received in your career? Be curious and don't be a know-it-all and shut your mouth. And I've heard that many times. Because when I was young, I thought I had all the answers. And I struggle with it sometimes today where I think I can solve everything. And the reality of it is, is that I can, but not by myself. There was this question one time that I heard about, like, what is it that keeps people broke in today's world? And it's that you can't teach a broke person anything. Well, when people aren't where they want to be financially, unfortunately, sometimes it's them. They believe they have all the answers. They believe they're right. They have this pride of authorship. And any other advice they get from other people isn't right. And it requires you to be humble and be open-minded. And it requires you to listen and learn from other people. What's your most controversial business opinion right here? I think that the employee matters more than the customer. Customer is not number one, the employee is number one. Because if the employee is happy, the customer will be happy too. How do you keep the best employees in the world? You pay them well. You treat them with respect. You treat them with dignity. And you give them their own path to prosperity. My mentality is, I believe in an upside down pyramid. The employees drive the business and I'm here to serve them. They're not here to serve me. You know that they don't teach this in school, right? They teach it in the school of hard knocks. They do teach it there. My final one for you. If me and you died tomorrow and you could leave one last message with the younger generation, what would that be? Everything that you have is a gift and you better teach it and share it with everybody else. Can I tell you something? You have amazing advice, Mark. Thank you, brother. Thank you for your time. I love it. I connect with all the billionaires that I interview. Could I get your contact? Sure. Guys, we literally just interviewed another billionaire out here in Los Angeles. But I want to show you something even crazier. Yesterday, Kevin O'Leary from Shark Tank literally got on a private call and mentored my audience. Now you may be wondering, how in the world did I miss that? How do I get access to that? Well, listen very carefully because you can. Two years ago, I launched a school of mentors, which has become the number one most powerful community for entrepreneurs in the entire world. And I'm not kidding. But let me explain why. I want you to first imagine what would happen to your business if every single week you could learn directly from people who've built companies worth hundreds of millions and even billions of dollars. Imagine learning how they scale companies, how they invest their money, how they hire people. These are lessons that could take you years to learn on your own. But inside the school of mentors, I bring the millionaires, the billionaires, the entrepreneurs and CEOs that I interview every week on this channel on the private live Zoom call where you can ask them your questions about your business, your life and your exact situation. That's the goal here is simple, to help you avoid expensive mistakes, make smarter decisions and learn the strategy the world's most successful entrepreneurs use to scale their companies and build their wealth. But here's the craziest part of all of this. You can right now get access and grab your spot in the school of mentors for free. So if you're serious about building a business, stop trying to figure everything out on your own and start learning from the people who've already done it. All you have to do to get access is go down right now, click the link in the description of this video to join the school of mentors for free. And I can't wait to see you on the inside. Now with that being said, let's go get this next interview. So I'm about to do something crazy. So about a day ago, I get a direct message on Instagram from a guy telling me, hey, I heard that you are in Beverly Hills. I have a billionaire for you to interview that has a house that is reportedly worth over a hundred million dollars. And he said, if we can make it today before he leaves the country, we can get an interview with him and get a tour of his hundred million dollar mansion. So come with us right now to go meet the mystery villain. We are currently in the hidden hills of Beverly Hills about to interview a billionaire at his hundred million dollar mansion. His name is James Goldstein. You've probably seen him before. He's the infamous man that sits courtside every single NBA game, every NBA finals games, you guys. So we're gonna figure out how he actually built his wealth and the secret to becoming a billionaire. Today's for you guys out here in Beverly Hills. Come on. All right, you guys, so look, this is the driveway that we're headed down right now. I'm pretty sure that this entire property is just like one massive estate. So it really puts a perspective for you, the crazy wealth and abundance that's out here in Beverly Hills, you guys. Come on. I don't know if I've ever been down a driveway like this in my life. Where are we going, bro? Wow. It's crazy. He's got a tennis court in the backyard right here. Club James. Look at that right there, man. What in the world is this place? What? Roberta? Hi, how are you? Yeah, it's great to meet you. Yes, ma'am. Well, we're kind of wrapped up in Southern California. Wrapped around the club. You take the wrong turn here. Lost forever. House from 1963. Here comes Jim. And I'll do the introductions, and then you're on your own. How are you, sir? James? James. Nice to meet you. How long have you been living in Beverly Hills? 60 years. And how old are you today? I hope you won't ask me that, but I am 86. It's super cool to always see you on TV, and everybody sees you everywhere, so it's really neat and cool to see that. Where do you live? Austin, Texas. I go to San Antonio quite often. The Spurs, that's right. Yeah, they're out there for sure. What did you do to afford this place? Well, actually, I bought this house at a time when it was not expensive. I just read something about me that said I pulled off one of the greatest deals in the history of Beverly Hills. I had been looking for two years for the right house, and I decided to buy this in 30 seconds. Wow, I love that. What was your career, what was your business? I've invested in properties in California. It hasn't been easy, but I've been able to come out okay. So you were in the real estate business? Yes. And in this living room, could we take a look at it real quick? There was a movie that was shot in this living room, wasn't there? There've been many movies shot here, but the big Lebowski was the most famous one. It was shot right here. How many NBA games have you been to? I've been to over 5,000 NBA games. Are you serious? Sitting courtside, which is a very expensive hobby. How do you afford that hobby? I just make it a priority. I'm pretty good at figuring out how to spend as little as possible for the best seats. Would you like to take a look at my bedroom? Yes. Yeah, that would be awesome. You can see my bedroom is all about the view. I can see all of Los Angeles. Take a look at this view right here, you guys. This is, I mean, this is absolutely unbelievable. Look at that. Look at that right there. This is my clothing collection. That's an amazing collection. That is amazing. It's all the details in the house that make it so special, man. It's amazing. How inspiring is it for you every day to wake up and see the entire city of Los Angeles? What does that do for you, man? I mean, you live out here in one of the most incredible places in Beverly Hills. What is waking up every morning and looking over Los Angeles do for you? I like views. Good views are what's important to me. When I check into a hotel, I tell them, give me a room on the highest floor with a view because I like views. So everything I designed for my residence is with the best possible view. See, I look out at the whole city. More photos of celebrities who have come to Club James. Look at this thing. Is this a Rolls Royce? Yeah. Wow. What year is this from? It's a 61 Rolls Royce. 1961 Rolls Royce right here. It's been my only car for 60 years. Why did you buy the Rolls Royce out of anything? Why has this been your only car? Because it's a classic. There aren't many on the street like it. This was also a good investment because this car is worth $1 million. How much did you buy it for? $12,000. Are you happy? Of course I'm happy. But there's a lot of people that get to your level of success and for some reason they're miserable and they're not happy. Why are you happy? I'm happy because it's a beautiful day today. I'm living in a beautiful place and I'm enjoying life. Do you have any regrets? I don't like to look backwards. I like to look forward. If I look backwards, I could think of some things that maybe I would do differently. But it doesn't do any good to think about that. Are you a millionaire or a billionaire? I don't like the term billionaire. I don't take that term seriously and I don't care if I'm a billionaire or not. I don't have a goal to be in Forbes magazine. That's not important to me. What's important is that I have independence to do what I want to do when I want to do it. That's all. Does money buy happiness? It can, not always. Thank you so much for your time. Thank you. That's a wrap on today's video. We just investigated one of the richest zip codes in America, Beverly Hills. I need you guys to stop right now, like and subscribe for amazing content coming every week to the School of Hard Knocks. But I wanna go a step further. I wanna connect you with and give you direct access to the billionaires I interview on this channel where they mentor you. Every week I host live calls with the eight, nine, and 10 figure entrepreneurs I interview on this channel. Inside of my private entrepreneur community, the School of Mentors. If you want access to these live calls every week, go down, click the link in the description of this video and I'll see you on the inside of the School of Mentors. With that being said, we'll see you in the next video.