Don't Buy The Wrong One! (Gamma 11 vs. A Ma Maniére AJ4)

December splits into two camps. The first one feeds families and the other one fits souls. So in this video, you'll learn which side are you on. But first, if you had to choose only one, the big mall holiday Jordan that everyone's rocking or the boutique collab that only a few people even touch, what are you picking? Let me know down below. And from December the 7th to 14th, brands are running on a double game. On one side, you've got mass market heat for families and casual buyers. And on the other side, you have culture fat boutique drops for people who live and breathe for this. This week that tour is basically Air Jordan 11 and I will not tell you the colorway and another one which is the Air Jordan 4 and the colorway I will not tell you but it's two Jordans on the same month completely different missions. So let's start with the pair that almost everyone is watching the Air Jordan 11 GMA blue dropping December the 13th and retails around $200 to $235. It's a full family sizing kids GS men and the whole three under the Christmas light. And this is a full comeback of the 2013 colorway. Black ballistic mesh, glossy patented leather, GMA blue heat, little vasty maze 23 on the heel. Exactly the shoe a lot of us saw in old photos and never got a chance to touch. Brands know what they are doing. And this is the mall Jordan of December. Every retailer is going to be stocked. Foot Locker, JD, Finish Line, and then of course sneakers up. Under resale, don't expect much because pairs are everywhere. So prices will probably flow just above retail. But this is not some Travis Scott situation. If you had gamas back in 2013, be honest. Did you actually hooping them or were you just crazying them walking to school? Now, let's switch lanes completely. On December the 12th, one day before the GMA, Amamanir is dropping the Air Jordan 4 Dark Mocha. Same brand, same month, but totally different strategy. This isn't made for every mall in the world. It's for a Mamir on site in stores and a few top tier boutiques and maybe even a limited sneakers app release if Nike feels generous. The shoe itself looks like a luxury object. Deep down suede, muted earthy palette, violet details, and a gum outsole for classic ' 90s air totem for vibes. In despair, everything just screams storytelling. So, it's not charges bring the whole family, Dark Mocha is like you entered five raffles, still took four L's, and you're praying on a final one. Simitted stock is way lower. Think tens of thousands, not hundreds of thousands. and resale will likely sit in the 400 and I don't even know if it will actually reach the 400 to be honest. Now imagine walking into a room, three people are wearing gamas, one person is wearing dark mochas and whose shoe are you checking first? Let me know your honest response. Now here's what's wild because both of these shoes drop on the same week and they're not competing. They're cooperating because Gummy 11s is the accessibility lane and the Amomania 4 is the prestige lane. Instead of choosing between hype and substance, Jordan Brand is splitting December into two lanes at the same time. And just when the dust starts to settle, next week you've got another nostalgia bomb on the radar. Air Jordan 8, Bugs Bunny scheduled for December the 20th. This is just more of the same '90s MJ Energy, Space Jam Memories, and another full family retro. I'm not going deep into that pair today because it technically drops outside this week, but if you want a full breakdown of that release, make sure you're subbed because next video is going to cover it. So now that you've seen both lanes this week, answer me for real. If sneakers up gives you two W's, one for the G 11s and one for the Amaman or Jordan 4s, but you're only allowed to keep one. Which one stays in your rotation and which ones hits the resales up? But if you're new here and actually care about the why behind these drops, not just the resale dates, then hit the subscribe button because every week we're dropping down the story, the strategy, and how you can play the game smarter. I'll catch you in the next one where we'll talk about the Bugs Bunny eights and how Jordan is finishing 1025. So stay fresh, kings.