Why Quiet Luxury Feels Better Than Logos?

It's 7:20. The sky over the lake is still dark blue and nobody knows that I'm awake. While brainstorming for this video, I realized that the only thing I had in mind was peace. I wanted to explain why quiet luxury feels better than logos, a sweater with no name on it, a life with no audience. But I'm probably the wrong guy to make this video. I like being seen, I like attention and I'm literally filming my coffee. And on the second page of this notebook there's one sentence that breaks my whole idea we'll get to it i have more than a thousand people on instagram i asked myself a simple question if i disappeared for a month how many of them would notice and i counted only one the rest are people that we pretend to care about and who pretend to care about us not because anyone's a bad person but because the app needs us to keep performing for each other before if you wanted to be seen you had to go out meet people but now you just have to post so everything rewards the guy who shows the most of his life and once you start you can't stop every nice moment becomes a question is this worth posting i remember being outside with some friends recording it i watched it later on a six inch screen and i don't even remember how it felt only how it looked so that's the second thing that quiet gives you your memories stay yours last week i sat by the lake for 20 minutes and i didn't even take a single picture i can still see it perfectly nobody liked it nobody judged it it's just mine but even when i don't post i'm still being filmed one morning i counted the cameras between my door and school. There's five of them. George Orwell imagined Big Brother in 1949. He didn't imagine we'd film ourselves for free. So privacy is not about having something to hide. It's about having something that's only yours. And then the thing that I care about most, you become the only judge of your worth. I mostly wear Zara, Massimo Dutti, like plain pieces with no logos. And my dream brand is Loro Piana a brand where a sweater can cost more than a month of rent and you can't even see the name on it so why would anyone pay that much for something that nobody can recognize because the value isn't for the people looking it's for the person wearing it and i realized something about myself when i have to prove something it loses value in my eyes the moment I need you to see it, it's already a downgrade. That goes for clothes, that goes for what I buy too. Less but better. Less posted, less scrolled, less bought. So that's my case, fewer fake friends, memories that stay mine and no one else deciding what I'm worth. Peace. Then I turned the page. This is the sentence that I wrote. It's not mine, it's from Marianne Williamson in a book from 1992, as we let our light shine, we can consciously give other people permission to do the same. And that annoyed me, because everything that I just told you is about hiding your light. But think about the people that made you wanna do something, an athlete, a creator, maybe someone in your family. You only know them because at some point, they showed what they could do. If they had stayed quiet, you'd never have started. For me it was Tiagovsky, one of the pioneers in the Portuguese YouTube and he made gaming videos. If he had kept that quiet, this channel would never exist. Right now I train Jiu Jitsu at home, I can't afford the club yet so it's push ups on my bedroom floor at 10pm. Nobody sees it and that's fine. When you're learning, being quiet makes sense, you're bad at it and nobody needs to watch you be bad at it. the day that I can finally pay for the license and step on a real mat I'll film it because that day it won't be about showing off it will be proof that it was possible but when you're good at something really good hiding it is not humble it's just invisible people judge what they see that's not fair but that's how things work on weekends I renovate my parents house with my dad he knows how to do everything although nobody has ever filmed him nobody outside our family knows how good is he is that peace or is that a waste and then there's me i'm literally making a video about not wanting to be seen this video took over 10 hours and if nobody watches it will hurt that's the truth so i'm not quiet not really i'm quiet about some things but i'm also loud about some others and i couldn't explain why until i looked at the last five years because I don't think that this is a choice about being quiet or loud. I think that this is a cycle and we're really just in the middle of it. Remember 2021? We came out of lockdown and everyone showed everything. Bright colors, big logos, the camera out at every single dinner. Then people got tired of it. So came quiet luxury, old money and low profile. And now being quiet is the trend. people now search for old money aesthetic old money outfits and quiet luxury on a budget quiet sold in bulk with the same three beige sweaters i own one of them and knowing myself i'll change again one day i want to show everything then i'll get tired of it then i'll come back here so i stopped asking which side is right i asked a different question what should be quiet and what should be loud what i have should be quiet my clothes what i buy what i own it doesn't need an audience it's for me what i do should be visible the work the training the things that i build because that's the light Marianne Williamson was talking about it's not about being admired it's about showing someone else that it's possible quiet about what I have, visible about what I do. I still think that peace is the only real benefit of a quiet life, but I don't think that peace means hiding anymore. I think peace is not needing anyone to see it and showing it anyway, when it can help someone. It's 6.40pm, the sky over the lake is dark blue again, and this time I'm posting it.