From Black Friday deals to giving back, Steinhafels ready for busy holiday season

Fox - Milwaukee
11 followers
Nov 13, 2026
laughing and playing because it's Friday, you
can hear me well, we're loving your forecast
that's why we're so happy, all right
from Black Friday deals to giving back, Steinhafels is
getting ready for a busy busy holiday season, Brian Kramp is live
in Menominee Falls checking
out what's new and how you can help keep
the kiddos warm this season, Brian, as you just heard
Rob, it's chilly out there, this is definitely
a good reason to make sure kids stay warm
Yeah, Coats for Kids kickoff, you know,
a couple weeks ago, we saw the team from Steinhafels,
and obviously they're a big part of the success for Coach for Kids.
Joining us right now is Michael, who at this store here,
Menominee Falls, you have a lot of square feet to cover.
My goodness, what's the size of this place, first of all?
This is about 130,000 square feet.
Wow, my goodness, the amount of furniture you have in here,
it is something, and stunning, too.
There's so many great styles. All morning long,
we're going to get to some of that, too, because you guys...
You do have Black Friday sales going on.
But first, let's get to Coats for Kids, obviously a big part of that.
Why do you guys want to continue to give back
and be a part of this campaign with Fox 6?
Thank you.
Coats for Kids is just another program
that Steinhafels is involved with our community.
We've been in business for over 92 years.
And doing events like this for Coats for Kids
is something that we can give back to the community
that strengthens our relationship.
We're bigger than just a furniture store.
We are part of Milwaukee, part of Illinois, and part of Indiana.
And what greater thing can we do as a society?
Then to keep our children warm over the winter.
Yeah, and thanks for doing that as well.
I know that coming up on November 18th,
Fox 6 is going to be in the house at three different locations too.
And this is the best part.
So if you have those new or gently used
coats that you're looking to donate,
maybe even hold them and don't put them in the blue barrels right away
because on that date you guys are doing at three locations
kind of a little bit of a giveaway, aren't you?
Yes, we're giving away tickets to Disney on Ice
or for the Monster Truck Jam.
I am.
Yeah.
I bring four coats in.
Menomonee Falls, Waukesha location, Greenfield location and
You have an opportunity to get those tickets.
Yeah, and get those tickets,
but also get to meet some Fox 6 personalities, too.
I believe that we're going to have the team out.
The weather team is going to be out at some of those locations.
Let's get to the deals.
I'm looking around, and I'm seeing several things
that could probably upgrade our living situation at home.
A lot of people choose this time to decorate because of the deals.
Black Friday is coming up.
You guys are already setting the scene for the best deals in the area.
What are we looking at?
Is it everything that's on sale or specific items on sale?
Sale, how does that work?
Everything in the store is on sale.
Our Black Friday sales are going on now.
You're going to save at least a minimum of 10%,
all the way up to 30% throughout the entire store
with even greater, sweeter deals happening
on Black Friday week in itself.
Some of that nostalgic shopping experience that we all enjoy.
Okay, so there's no midnight sale, so to speak,
but we can come in and hit the recliner.
On our website.
On the website, too.
So you see something on steinhoffels.com.
Bring it in here. Take a picture of that. Come in.
They're going to find it. Now reminding you
that there's 130,000 square feet to walk around.
So you have time and give yourself time.
When you come to shop at this location, specifically Menomonee Falls,
what makes this fun for you helping people,
you know, really design their place?
So I grew up in the hospitality industry,
and so it's the same exact concept.
When you go to a nice restaurant,
you come in, you want to be greeted, right?
You want to feel, like, appreciated
that you're coming to spend your hard-earned money.
This is a big purchase for people
and something that's a very intimate experience.
So we're here to solve the help problems with people.
Like I always say, people aren't coming here
because they really love their old sofa.
They're here because something's not right,
and we get to be a part of those memories
of the new furniture.
Yeah, well, we appreciate that, too.
There's some really great stuff in here.
Like I said, we're going to take a look at some
of the newer things from tech to design.
Steinhafels can help you out, too,
and also, they're a big supporter of Coats for
Kids here, the 18th, three locations.
Check out our website or check out
Steinhafels.com for more information, guys.
Coats for Kids is back.
Please help the kids stay warm this winter here
by donating your new and gently used coats.
Appreciate your time, Michael.
Thanks for all the hard work.
Good morning.
All right.
Thanks for the break.
Well, the holidays are right around the corner, and a few simple
design changes can make your home feel festive and inviting.
Brian Cramp is picking up some decorating ideas
from the experts at Steinhafels.
Hey, Cramp.
Yeah, and Derek, I tell you what, this is the best part
because they have the furniture,
they have everything that you need
for your space. Now we've got to figure out a way
to put it together. And Lisa, I think this is your jam, right?
This is what you do. This is
why you came to Steinhafels. Thanks for joining us today.
We're seeing a setup here that would
look great for the holidays.
And as we approach the holidays, this is something that you can come
into customers' homes and do. Is that correct?
Absolutely. Okay. So where does it start?
So our design services, of course,
it's a charismatic position, I'd say.
I want to meet the couple or the family and also hear their needs.
I also want to be in the space and prioritize the practicality
of how many people typically are you hosting?
How big of a family or wild of a dog do you have?
So I like to enter the space, do my measurements,
create renders, provide a mood board for the
family to react to, even future projects
that could inspire them according to their timeline.
So it usually starts with meeting them,
entering the home, and then bringing them back to the
showroom to take a look at certain pieces
that we've narrowed down according to their
needs.
I love the mood board idea, because right
over there you do have that, and those are
colors that I would probably not pick out.
But now that I see them in place,
Wow, it's not just for the holiday season that these work out.
It works all year round, too.
So is it the furniture that they pick
out first, or is it the color scheme?
I guess, where do you start when it comes to the items that you sell?
That's a very good question.
Again, form and function.
As a designer, of course, I love beauty.
I love it to look and feel beautiful, comfortable.
But practically, did you have a loose cousin last Christmas
who was sitting on the floor,
and Grandma was up at the bar instead of down at the table?
Every holiday.
Exactly.
Exactly.
Practically, do you have the space for hosting,
whether it's Girls Night on Friday or your
Thanksgiving and upcoming Christmas celebrations,
do I have the space to host them and make
them feel comfortable, to have
that nice Wisconsin goodbye at the end of the night?
And then from there, I like to move on to finish, color.
Is your husband obsessed with navy blue for some reason?
Can we integrate this where both sides
of the party are involved in the decision-making?
How did you know the navy blue in me?
I think you pulled that one out.
But also, you're bringing in, it's not just the colors.
You're bringing in, really, the lamps.
And whether it's gold, silver, chrome, brushed, shiny,
I mean, you have a little bit of everything in the options.
For you, this has got to be fun.
Now, is this something that...
You're paying extra for it, obviously, we know that.
So do you go to their home first,
or do you get the clients, the customers,
while they're here, buying the furniture?
How does that work?
So we are not door-to-door salesmen.
We really want the business to be compatible.
We let you come to us on your comfort level.
Often funnel through one of our lovely salespeople.
They qualify you of, hmm, you haven't touched your home
in 25 years, and it's about time we refresh,
no matter the size of the project.
Or, hey, we're building a brand new home,
I'm so excited but overwhelmed with options.
We just need someone with design and taste
and experience to backboard our ideas off of
and funnel it into a vision that you can actually execute.
And some people need that, without a doubt.
Some people have an idea, but they just can't make it happen.
Some people have no idea, and they want to lean on you.
I'll tell you what, Lisa, it's a great idea that you're in-house,
that you're readily available for.
The customers here at Steinhafels, and I'll tell you what,
guys, if you're decorating for the holidays,
they might even give you some ideas as well.
Steinhafels, Menomonee Falls, they open a little bit later.
But they are ready for the holidays
and hopefully going to get you there as well.
Thanks, Lisa.
Appreciate your time.
Thanks for having us, Brian.
All right.
Giving me great ideas.
All right, Cram.
Thanks.
We will take it.
Thank you, sir.
Hey, well, your next favorite place to listen to a song
or watch a movie might be right
in your living room furniture.
Yeah, you heard that right.
Brian Cram is testing out some new immersive sound technology
that's taking your home to
a brand new level.
Oh, I'm all ears, man.
Yeah, and you saw me reclining before the break here,
and Craig, this is, first of
all, a very comfortable couch, I want to say that.
But it's not leather, right?
It's like a polyurethane.
It's like a poly, but I mean, how soft it is,
it's almost like cooling, too.
It's something you want to sit in,
but there's so much behind this couch that we need to
know more about.
Before we get going here, you have thousands of couches.
Is this your favorite?
One of my favorites is the versatility
of it, and you can't really beat it.
You want to show me why?
Yeah, let's talk about it.
Yeah, go ahead.
Fire away.
Let's walk around.
Yeah, let's walk around.
I mean, as you can see, it's a beautiful brown.
Triple power, what that means, Brian,
is that not only do you have your recline,
you also have your headrest, and you also have your lumbar.
Here's the cool thing.
So let's say,
You want to act like a loveseat.
You got a little drop-down console and this is
where the immersive audio comes into play.
So have you ever been to an IMAX
theater? Sure have. Where you get that 4D kind
of experience with the sound, the sight, the
feel. That's kind of what this sofa does
and so let's say you're watching your
favorite movie and you know you want that sound to kind of come through
what you're looking at so we can actually turn
the volume up a little bit.
And you can actually, can you feel that?
Can you feel that in your back and in your head?
I felt the vibrations immediately.
It was like that plane was taking off and it was all around it.
And there's no speakers on the walls or in front of me.
It's all, where is it?
It's all built into your headrest and into your armrest and stuff.
So you basically, they call it immersive audio for that reason.
It's all around you.
I love the lights there too.
Isn't that something?
I would imagine.
Turn it off, turn it on, tilt it this way.
So yeah, and then here's another cool thing.
Heat massage, you know, who doesn't like
to have a little heat and a little massage?
So each one of the seats over here,
it's going to have a different, it's got a three-zone heat.
So your back, two in your back and one in your seat.
It's going to have a two-zone massage, air massage as well.
Yeah, it's got my lower back.
It's just rolling the entire back.
Now the heat.
The heat's starting to kick in, too.
It feels like it's kind of like on the back and the butt.
Yeah, it's just gonna slowly warm up.
You always say get up in the morning,
hit the heat button, fill up your coffee,
by the time you get to your seat,
your seat will be warm for you.
This is crazy.
So this is all in one.
Now, this hooks up, how does it hook up to your system?
You need the receiver, you need the TV,
that's the sound bars, or what do you need?
Yeah, just like anything these days.
Everything's kind of Bluetooth enabled.
There's a little pairing button right here.
You hit that, you pair it up.
Let's say you have a smart television.
Just pair it up with your smart television.
Come down, you want to watch a Packer game on Sunday?
Hit that thing, that Packer game.
You'll feel like you're at the game.
Why spend $500 for a Packer ticket at Lambeau?
Wow, that is pretty amazing.
Every tackle that they make, you can pretty much feel it.
I think for a game, this is going to be ideal.
The other thing, from a movie perspective, I see that.
I see the game.
But I've got a 10-year-old that loves the game.
Literally loves video games.
I mean, he would be...
All surrounded by everything that he's watching on the screen.
Guys, I don't know, how much is this roughly?
It's right around the $3,000 mark for the sofa.
I'll tell you what, if you want your immersive gaming,
your movie, your sports experience, this is awesome.
Plus, I can get it in a massage right now.
All I need is a beverage for the weekend and I'm good to go.
Here's Steinhafel's, the technology and furniture.
Oh, and an extra, look at that.
We're finding secrets about this couch here at Steinhafels.
Come on by and sit in one yourself
and see why it's pretty awesome, guys.
Thanks, Craig.
Appreciate your time.
I feel like Brian's not going to be here anytime soon.
Right, so let's just sit down on a Friday
night and just get me back on Sunday.
Exactly.
I got everything I need.
Oh, that's awesome stuff.
All right, well, let's talk a little bit about weather
because you may want to talk a little bit about the weather.
I'm going to go outside for a little bit when the sun shines.
Yeah, I think we're going to...
Your dream room is getting a high-tech makeover
with new tools to help you bring that idea,
all of them, to life.
Brian Kramer is exploring how technology is kind
of changing the way we shop for furniture
and the way we decorate.
I'm not the decorating type, my man,
but I'm interested to see what the game-changing technology is.
Yeah, well, so earlier we saw the couch,
you know, the tech in the couch.
Well, this is behind the scenes,
making sure that you have the right couch for your space
and how it all comes together.
And when it comes to interior design, Jenny,
you've been here for a dozen years or so.
You know exactly how to do this.
And it's all done with renderings these days,
which I think, is it easier to do it that way than drawing?
Less time consuming.
It is. It's way less time consuming.
And I can make a lot more quick, easy changes that way, too.
Right. You know, so you asked for a picture of a space.
We got you a picture of a space that we're going to look at right now.
And this picture, as you can see, is cleared out.
There's not much there.
Now, the client had no idea what you were going to do with it.
And then here's your picture of the first design,
taking that theme of basically video
game playing, Lego building.
And movies, and this is what you came up with.
Yeah.
This is awesome.
Thank you.
Yeah.
Yeah, you know, it's always trying to find the components of the space.
What are we using this space for?
And we want to make sure it's functional and it looks nice,
but we got to make sure that you can use it, too.
So I take all those components and make sure
that we're highlighting everything.
Yeah, I love the fact that that's
the question you ask your clients, too,
because clients have different needs for different spaces, too.
So if you don't have that knowledge of what they need.
You're just throwing darts, right?
Exactly, exactly.
It's not easy.
You've got to have something to go based off of.
And a home can look only as good as the furniture,
but it's got to work for everybody, too.
If it's not functional, what's the point of having it?
And I love in the pictures that you're
also bringing in different styles and fabrics as
well, so colored tones.
You have that mood board set.
So to speak, but you're also doing that,
you're giving some personality to the space
based on your client.
Exactly.
Well, and a lot of people don't know what their style is.
You ask somebody for a blanket style,
they don't know, but they know what they like and
they know what they don't like.
So I can take and find things that are going
to kind of line up with their use of their
space and just make it look kind of cool.
How often are you doing this?
I mean, we've got projects every day.
I mean, I'm going out to clients' homes.
Sometimes I'm working on projects.
Sometimes we're presenting those projects.
Every day is a little different.
I wish we had more time with you because it's so fascinating.
It's fascinating the work that you
do and you're really making people love the space
that they're in and it must be rewarding for you as well.
It is.
You know, you think a lot of times
that interior design can just kind of be, you know, very
materialistic but when you feel good in your space,
you are relaxed in your space and if
it looks good and it reflects your style
then you're more relaxed at home making the rest
of your day a little bit better.
Yeah, and thank you for doing that because I know
a lot of clients, like you said, are
very happy with the end results, guys.
That's what it's all about.
You know, we're here at Steinhoff's in Menomonee Falls.
You can have that done to your house as well.
We've got more insight on what they're doing
in the Menomonee Falls location
and with their brands coming up next.
Hey, you know, getting comfortable
is getting smarter with furniture design
to make relaxing a little easier.
Brian Crimp is trying out the chair
with features that could be especially helpful
for some of the more seasoned people in our community.
Brian, we'll put it that way.
Yeah, you know what, that's a great way to play, you know,
and also for guys like us that maybe have a rough night
and we need a little help getting up off the chair.
You know, I saw you playing with your phone there.
I didn't realize the phone was hooked up, Craig,
that there's an app on the phone for the chair.
Yeah, it's kind of cool, Brian.
Oh, I love this.
These are the Flexsteel Z-Cliner chairs.
Again, use them as a regular recliner.
Yeah.
They actually have an extra motor to help you lift, help you stand up.
And here's the thing too, I think
that somebody might have been sleeping on this thing so
that you have actually fitted sheets for that.
I know people are in positions where it's difficult
to get upstairs, where a bedroom
might be upstairs.
Let's just say you injure your leg,
you need something to help to get out of a chair.
This is an option.
But you have a lot of different options when it comes to these chairs.
Now, that wasn't like that five years ago, was it?
Absolutely not.
Technology has changed a lot.
But like I said, we have a lot of these with us.
Like this, for example, this chair,
this Flexsteel Model 3, it's actually a sleeper recliner,
meaning this thing pretty much can get to a prone position.
Lay flat, you have trouble sleeping at night in your bed,
this will actually act as a bed.
So it's got that extra motor, obviously it helps you lift.
Also, heat, massage, lumbar, headrest, so again, the triple power.
So this one pretty much has a little bit of everything in it.
Got a nanobionic fabric, again,
so it's not a leather, but it cleans like a leather.
Feels more like a polyester.
But, yeah, I mean, there's pretty much all these.
We have probably over 20 of these on the floor
that have different functions for all of them.
Are these being sold right off the floor?
Are these also, can you choose the fabric
and the color and everything as well?
That's a great question.
There's a few options.
We have some of the manufacturers that,
let's say, you come in and you want a blue.
We could find a blue.
Okay.
But pretty much what you see on this floor,
we have a stock readily available.
You know, because a lot of times when someone
needs a lift chair, sometimes it's an emergency.
Someone says, they need something quick.
We can turn these around in a day or two.
Find something you like.
Those kind of freak accidents sometimes
puts you in a position where you're in a pinch.
And this is great.
Now, what's also great is that it
looks like regular furniture.
Can you bring, maybe we can bring this one down
a little bit all the way, just to get that idea.
Not all of them tip up all the time.
You're going to keep it at that low.
Yeah.
Right down to the base.
Yeah.
So like I mentioned, you can use this as just a regular recliner.
So again, this is going to have your handheld remote.
If I just keep holding this down button,
all of a sudden it's going to get to your sitting
position.
Now you're going to see the foot start coming out.
Oh, then it kicks up.
Yeah.
And another nice thing about these FlexSteels,
these have an attachable pillow.
So it's got this pillow.
Let's say you don't want the pillow.
Yeah.
Just flip it over.
You don't need to use it.
And then you're done there.
But yeah, and it's going to have your adjustable headrest, et cetera.
So I mean, this one's got pretty much everything in it.
The triple power and then the back
and then these are all going to be, like I said,
your lay flats where it'll take you pretty much to a flat prone
position where you can actually use it almost like a sleep recliner.
I know that we've used these in our family. They are very welcome
for those that aren't as mobile as they used to be here.
Fox Local, for more information, guys, Steinhafels,
they're going to be open a little bit later on this morning.
We've been spending time with them, learning about the tech.
Behind, obviously, the furniture here.
Things are changing in the furniture world,
and they've got some great options here
in Menomonee Falls at Steinhafels.
More Fox 6 Wake Up coming back after the break.
Thanks, Craig.
You're welcome.
Milwaukee's most trusted morning news show.
Well, from holiday decorating to high-tech recliners,
Steinhafels is showing off some new ways
to make your house feel like home.
Brian Cramp spent the morning in Menomonee Falls,
where they are getting ready for the holidays.
Hey, Cramp.
Yeah, I'll tell you what, they are loaded, too.
They have 130,000 square feet filled
with furniture ready for pretty much any occasion.
And I mean, they're really showing us that furniture has just moved
into this modern era with all this new technology.
What kind of surprised you the most?
I gotta say, when I saw that there was a sound system
in a couch with recliners, a place to put your phone,
a place that hooked your drink, and then also gave you a massage
with heat, that put me over the top at right around $3,000.
You know, that's something that a lot of people
are probably going to invest in when it comes to movie watching,
gaming, and just, you know, watching sports all around.
Yeah, I was like, sign me up as soon as you said a heated massage.
That sounds incredible.
I've seen some of these couches have like phone chargers now.
It's just absolutely crazy to see
all of the new kind of inventions that they're bringing to furniture.
It's really cool, Brian.
Yeah, you know, and then some of the lift chairs we saw
as well were accessible through apps on your phone.
So you don't even need to reach for that remote control
to get lifted up out of a chair.
It's as simple as just literally downloading it
and have it in the palm of your hand.
But also when it comes to tech, you know,
the thing I liked most about it was the ease of designing.
And they have such a great team there that can come to your space.
And show you what's possible just by maneuvering things on a computer.
It's pretty cool how far interior design has come
in the last 10 years or so.
Oh yes, absolutely.
Okay, we also are getting to that time of year.
The holiday's right around the corner.
What's just like one easy way that we can get our home holiday ready?
I'm really taking what you have already
and then adding to it a little bit.
And sometimes it's nostalgia.
Sometimes it's that special piece, that heirloom,
if you will, that you bring out of the box.
You know, sometimes it's going to the store and finding something
that's going to match the motif of what you already have.
And sometime again, it's back to going to Style Divers
and having an interior decorator really working with you and kind of.
Taking things out and moving things in.
And sometimes it's another eye that helps you see
your space in a different light.
Yes, absolutely.
Also, as we've been just looking at video from this morning,
I'm seeing some of those big bins for Fox 6 coats for kids.
How can shoppers help out with, of course, this really important cause?
All their area locations have the bins out front.
As soon as you walk in the door,
you can drop those new and gently used coats there, of course.
Another thing they're doing next week on the 18th,
Fox 6 will be there for special drive-throughs.
If you drop off.
Four new or gently used coats,
and you're one of the first individuals to do that.
You will be winning tickets to Disney on Ice or Monster Jam.
So it's four coats, and there's different locations.
You're going to go to Greenfield, you're going to Waukesha,
you're going to go to Menomonee Falls.
You can find out more information about those events
and the meteorologists that are going to be there up at our website.
I'm picking Disney on Ice,
but these are some great options. It's so fun.
Why does Steinhoffle say it's important for them
to participate in this coat drive year after year?
Yeah. I mean, a fourth generation family owned
company definitely has roots in the community as
well. And that's, it means the world for them to be a part of it.
Also, you know, when it comes down
to covering the floor too, a lot of salespeople are there,
but also they're delivering all across,
not just Wisconsin, but Illinois and the Midwest as well.
So to give back to the
community at times in need is something that they love doing.
Absolutely. Again, our coat drive underway
right now runs through December 6th.
Brian, thanks so much for joining us.
