Vincenzo Sguera Painter Italy 1950

Vincenzo Sguera Painter Italy 1950
When 18 years old, in 1968, I joined the Architecture Faculty of Florence (Italy) and graduated with the maximum in 1977.
In those 9 years in Florence I alternated study and work, as an artist, advertising illustrator, comics designer and advertising art director.
Once the obligations of military service and University were fulfilled, I opened a Studio for advertising, illustration, fashion and product design, then entering into business with the company "NEXT" in 1982" .
As Creative Director, I developed product lines with characters such as Snoopy, Hello Kitty, Simpsons and famous brands such as Benetton, Sisley, O'Neill, Diesel for the global gadget and stationery market.
This was until 1991, when I decided to break away from this phantasmagorical and stressful world to only design collections of clothes for teenagers.
From 1992 to 1995 I was Creative Director and Product CEO for the most important Italian school products company, Cartiere Pigna, where I was able to grow freely, thanks to the foresight of the owner .
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