In this natural makeup tutorial, I'm sharing my makeup artist tips for a quick base, easy eye definition and nude lips with less product and a softer finish.
0:00 Why less works 0:55 MERIT The Minimalist: where it counts 2:14 MERIT Bronze Balm: the soft sculpt 2:56 MERIT Flush Balm: just a touch 3:50 Why I go cooler 5:22 The softer brown liner 6:23 Just enough shimmer 7:07 The tiniest wing 8:11 That inner-corner detail 8:56 The liner you can’t see 9:30 The waterline switch 10:00 Mascara without the weight 10:25 A few extra lashes 11:05 Where my nude lip starts 11:40 MERIT The Minimalist: my lip trick 12:02 The gloss effect 12:16 Where I actually powder 12:48 One last hint of glow 13:04 The finished look
A professional makeup artist demonstrates how to achieve an \"effortlessly gorgeous\" look by prioritizing strategic placement over heavy coverage. By focusing on enhancing natural features with lightweight formulas and subtle techniques, the tutorial shows how to create a polished, sophisticated appearance that avoids a cakey or overdone finish.
I have theory that sometimes the more makeup we put on,
the less flattering it actually
becomes, and I know that might sound
a little backwards coming from a makeup artist, but
hear me out, okay?
I think a lot of us have gotten so used to covering,
contouring, highlighting, and correcting
literally every single little thing
that we sometimes forget that the whole point of makeup
is to enhance what is already there.
And here's another thing, looking more put together does
not necessarily mean wearing
more makeup.
In fact, in my opinion, sometimes it
is the smallest changes that make the biggest difference.
So today I'm going to show you how
to strategically use less makeup to actually look more attractive.
We're going to talk about where to apply makeup,
where not to apply it, how to create definition
without looking overdone, and a few
of my favorite makeup artist tips and tricks that
That can completely change how your makeup looks.
And I think that by the end of this video,
you might be a bit surprised by how subtly
you can apply your makeup to get a really beautiful result.
So let's get into it.
When I think about makeup looking overdone,
I think of complexion first.
I think of cakey, heavy looking skin
and that really takes away from the sort of like
effortlessly gorgeous effect that at least I want
my makeup to have when I'm wearing makeup.
So with that being said, I'm going to walk you through my easy,
effortless complexion routine.
This portion of the video is sponsored by Merit,
but I've been using these products
for years since I started my YouTube channel, honestly.
I'm starting with the Minimalist
from Merit. This is in the shade Chiffon.
First of all, this makes a gorgeous foundation.
The coverage is really adjustable.
If you want light coverage, you can achieve that,
but this is also very buildable.
I like to just apply this wherever I want coverage,
and then I sheer it out with a brush,
slowly building it up until I am happy with it.
With stick products, formula really is so important.
A lot of sticks can be super dry,
but this one absolutely is not.
It is so buttery and creamy.
It melts right into the skin.
Takes very little time to blend,
which is important if you are in a rush all the time like me.
And like I said,
This also does the job of a concealer.
very well. I like to apply this underneath
my eyes as well as around my nose where I do have
some pretty significant redness I would say
and it gives me coverage without giving me cake. This
is one of those formulas that I've been using for years
and I have really no intention of stopping
because it is such a standout product in my opinion.
I'm going to zoom you guys in so you
can see how natural and effortless
the complexion looks without a good amount of coverage but
absolutely no cake.
Now we're going to add some definition.
This is a step that can very easily be overdone,
but not with this next product.
This is the Merit Bronze Balm in the shade Clay.
And I'm just going to add this anywhere I want
a little bit of sun-kissed warmth and definition.
Merit's formulas are so buttery.
This is no exception.
You can see it melting into my skin
and just looking so natural and effortless.
Something that can really take away from that effortless vibe, though,
is bronzer that's too heavy and leaves a stripe on your face.
I just like products that make my life easy, okay?
This melts into my skin.
This would be so hard to overdo just by the nature of the form.
And I also like that this isn't too warm for my fellow girls
that bronzers often look orange on a little pro tip though
when blending bronzer use tapping motions instead of dragging motions.
It's going to give you a much more seamless effect. Moving on to blush.
We currently live in an era of blush blindness, which I have definitely
been a little bit guilty of participating in this blush, though,
never looks overdone. It gives the most gorgeous juicy glow.
This is the Merit Flush Bomb in the shade Beverly Hills.
This is the prettiest soft peachy pink shade.
Perfect blush for every day.
It goes with every makeup look.
I swipe this on, I tap it in with a brush,
and it just melts into the skin and leaves my cheeks
with this gorgeous, dewy, juicy glow.
And this is impossible to look heavy or overdone.
This truly is such an effortlessly pretty blush.
This base looks unreal. This is the type of base
that's going to get you a lot of compliments on
your skin in real life. All of the products I use
to get this base are linked down below so be sure
to check those out. I just wanted to say
a special thank you to Merit for sponsoring this portion of
the video. It is so special to me to be able
to work with brands that I've been using and loving
The complexion is arguably the most important part
of a makeup look like this, but the rest of it is quite simple.
You do just need to use the right products and techniques.
For eyeshadow, when you want to look effortlessly pretty,
I think the tone of your eyeshadow plays a huge role.
You're gonna want to take a cooler toned eyeshadow.
So I'm gonna actually mix these middle shades here together.
This is a Lethal Cosmetics eyeshadow palette.
I will link the exact shade that I'm using down below.
To apply your shadow, you're going
to need a good fluffy eyeshadow brush.
I love Ruffer brushes.
They are my favorite brushes.
This is the Ruffer 15.
I love this one for a very diffused, natural looking shadow look.
So I'm just going to pick up those two colors I
mixed together and I'm going to use Windshield
Wiper Motions to fluff that into my crease.
I'm not going to be pulling this out too high towards
my temple, creating too crazy of a
lifted effect because I do want
this to look very effortless and natural.
The key here is to go in with less and slowly build up.
You do not want to go in with a heavy hand.
You really want to make sure you tap your brush off before you apply
the shadow or even just like do a little swirl on
The back of your hand to remove that excess product
and then using that same color concoction
I'm just gonna sweep that right underneath my eye just
a very light wash of color to match the bottom to the top
I'm using a Rufford Shodo 02 brush.
I'm going to link all my brushes down below.
Alright, so that's what we're working with so far.
You see how since I used a bit of a cooler tone,
it looks a lot more natural. It looks just like natural enhancement
of the shadows and definition around my eyes.
If I went in with something too warm,
that would have really read as makeup-y on me.
You might be able to get away with something
a little bit warmer if you do have a very warm undertone,
but in general, cooler tones are going
to look more like natural shadows and definition.
So that's why I like to recommend a cooler shadow for this.
Now for eyeliner. When I'm doing eyeliner and I want it to look
effortless. I kind of stay away from black.
I'm going in with the Too Faced Chocolate Soleil
Multi-Use Sculpting and Defining Pencil
in the shade Chocolate Souffle. This is not too cool,
it's not too warm, it's kind of in the middle
so it's going to make the blue in my eyes pop.
I like to drag this along my upper lash line.
I like to keep it really close to my lashes
and I do one eye at a time.
So I begin to fluff this out using a really tiny little pencil brush
And I don't want to be able to tell where this liner begins or where
Where it ends that sort of smoky liner effect I feel gives
that effortless vibe that we're going for
It's kind of like I just rubbed my eyeliner in and I didn't even try
Sort of thing and you can just build this up until you're happy with it
What I would recommend though is avoiding any sort of like waterproof
eyeliner for this because those will be a lot harder to blend
You want to go with something a bit more creamy?
You can also use your fingers like you see me doing here
to tap that out. This pencil is very forgiving
Now I'm going to add a little bit of shimmer
but I'm not going to go overboard because again that's
going to take away from the effortless sort of effect.
So I'm actually going to apply this just
with my finger. I'm going to take
this champagne-y shimmer right here just a tiny little bit on my
finger and I'm going to tap that right in the center of my lid.
This is such a beautiful
champagne-y shade. It is not too chunky,
too glittery but it really catches the light in a
In a beautiful way.
I feel like with makeup looks like
this that are a little bit more natural, a little bit
more subtle, you don't want something
that draws too much attention but it's about those
little details that just tie the look together
and this gives the lids just something that
catches the eyes.
I hope the camera is doing it justice
in a very like understated sort of way.
You can honestly stop here if you really like
this look where it's very diffused, not super
structured.
I like to add a little bit of a baby wing just
to add that slight bit of like sharpness.
I'm going to take up a dark brown shadow.
I'm going to use this one right here.
Again, we'll link the exact shade and taking an angled brush,
I'm literally just going to stamp this right on my outer corner.
I'm really going to keep this very tight to my lash line.
I don't want this to be thick at all.
And I find when you stamp instead of a drag,
it just gives you a lot more control and precision.
And that is all I'm going to do.
Just a little tiny, little lift, little cat eye vibe. This is
just going to kind of make our lashes look more fanned out,
a little bit longer. It's going to
accentuate a little bit, but again, not necessary.
I actually was inspired by Kylie Jenner. She uses
eyeshadow for her liner
and she only does it on the very outer corner and she just uses the
tiniest little bit like this and it looks so good.
I feel like her everyday sort of makeup
My makeup is very like effortlessly not trying too hard sort of vibes.
Okay so now to complete the eyes there
are three little tiny details that I like to do
that really just give you that like wow effect.
Without these steps this makeup looks good but
it doesn't look
Amazing. It really is amazing what a couple little tiny details can do.
The first one is highlighting the inner corner.
I'm gonna go in with this white shadow here.
If you aren't super fair like me,
I would go in with like a cream color.
White can be a little stark on some people,
but on me, because I'm so pale,
it does kind of work. I'm just gonna tap
that right on the inner corner.
I'm not going too crazy with this,
just enough to like give a little bit of highlight here.
If you look closely at your eyes,
a lot of people actually have a natural bit of like lighter skin.
right at this point of their eye
so I feel like this kind of accentuates that natural feature.
Okay now this is the only place that I will use black
when I'm trying to go for more of like an
effortless I'm not trying too hard vibe.
I'm going in with the half magic velvet flick long
wear wing and waterline eyeliner pencil
and I'm running that in my tight line.
The shape of this pencil makes it so easy to do your tightline.
Oh my gosh, I'm so glad this pencil was invented.
What it's going to do is it's going to get rid
of that gap between your lashes and your
tightline.
It's going to actually make your lashes look longer.
It's going to give that illusion.
And I just feel like it takes your makeup
from looking kind of plain and maybe like
average to looking pro.
So for the third and final little extra detail I like
to add to the eyes, I'm going in with
the Suede Satin Cool Eyeliner in the shade Bright.
I'm just applying right in the center like that.
You can see the difference. This eye looks so much
more awake, so much more bright.
It just draws a little bit of attention to the eyes and it's
really easy to do this little step and it doesn't take long to do.
I don't hear like a lot of people
talking about this. It's very underrated
and the specific shade of this pencil is so good. I much
prefer this to a white.
I haven't really found anything else quite like this. It's like the
the perfect shade.
And now, to finish with mascara, I'm going
in with the L'Oreal Panorama Voluminous All-Night Black Mascara.
The reason I chose this one is because it gives me volume
and length without looking too heavy.
A lot of mascaras can give volume,
but they kind of get like spidery and heavy really quickly,
whereas this one doesn't,
and I actually feel like this holds a curl really nicely too.
But yeah, it's hard to find a mascara that gives
your lashes really nice length and volume.
Again this is optional but I do like
to go in with a couple individual lashes.
I'm going in with these ones by Own Beauty. I'm going to apply
a longer lash to the outer corner and then slowly get shorter as I move
inwards. I'm only focusing these lashes on the
outer corner. I feel like if I apply them all the way across my lid
that kind of gives me that overdone effect.
And I'm really not making them super
long either. I want them to look very
natural, again very effortless, but this brings a little bit more
Gives it more attention to the eyes
and gives it really finished, kind of polished look.
Okay, so that's what the eyes look like done.
I know there are a lot of, like, little steps,
but I swear it's actually not too hard to achieve this eye look.
Takes maybe a little bit of practice, but the effect is so worth it.
Doesn't look overdone, but the eyes definitely draw your attention in.
Now for lips. This might be one of my favorite lip liners
of all time. The color is perfect.
This is the Victoria Beckham Lip Definer in the shade 02.
I'm just going to show you this color because it is, ugh, it's so...
Perfect. It's not too warm. It's not too cool.
It's like the perfect your lips with better shade.
Looks so good when you overline your lips with this.
I need to buy another one. Mine is honestly
such a little nub. Like is this not the most perfect shade ever?
I just love it so much.
Okay now this is kind of weird but I do this a lot for my lip combo.
I'm just going to take that
Merit foundation stick that we used earlier
and I'm just going to pop a little bit of that on my
finger. I know sounds crazy
but then I just like to tap a little bit of that right in the center
of my lip and this gives me like the perfect nude lip.
Every time. I don't know about you
but I love the way that this looks and I get a lot of
questions about my lip combo
when I wear this foundation on my lips. I'm going to
finish off with a gloss. I'm going
in with the Dior Lip Maximizer in the shade 01.
I love a milky pink lip gloss, and this one is so beautiful,
but you can use any gloss that you want.
It can be clear, it can be tinted, whatever.
And then I always like to go in with a very strategic powder,
so I'm going in with the new Dior Forever Powder in the shade 01 Fair.
And this packaging is just so gorgeous.
I'm going to tap a little bit of this out into the cap.
And that Merit foundation stick under the eyes does not crease at all,
but I do just like to put a little bit of powder for a blurring effect.
I don't know, lately I've just been really loving a loose powder.
underneath the eyes. I also like
to set around my mouth a little bit because
obviously this area is moving a lot and I don't want to be shiny here.
And we obviously lost a little bit of that glow
that we had on the cheek from the Merit Blush,
so I'm just going to add a little bit of highlighter.
I'm going in with the NARS Light Reflecting Powder in the shade Eros.
And I like this one because it's very natural.
It's not super glittery. It just catches the light in a nice way.
But you can't tell I'm wearing highlighter unless
the light is hitting it, which I like.
And that's the finished look.
I really feel like less is more when you
are strategic with your placement, your formulas,
when you are intentional with the colors that you use.
I just feel like the makeup always looks
so much more effortless and polished.
I feel so good in this makeup.
This makeup makes me feel pretty and I feel like if you tried it, too
You would know what I mean
It just looks flattering on everyone
if you want more natural makeup looks like this
Make sure to give this video a thumbs up
and if this video was helpful at all to you
Please subscribe to my channel. I have a lofty goal of hitting
a hundred thousand followers by the end of this year
I'm a professional makeup artist.
I give you all of my tips on this channel. So please do subscribe
It only takes a couple seconds.
Thank you so much for watching and I'll see you in the next one
Let's go.