Bar Rescue' Host Jon Taffer Says He Discovered Why People Fail

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Nov 6, 2026
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You got a book out. Let's talk about this book.
Can't bring it out here because of the title of
it. It's Don't BS Yourself.
But this book is all about excuses, man. How do you turn an
excuse into a solution? You know, it's interesting.
After 150 bar rescues, I determined that excuses
are the common denominator of failure.
When we fail, we always blame it on something or someone
else. If we blame it on something or someone else,
we have no reason to change.
So I got to make them blame it on themselves.
So in writing this book, I found a definition of excuse.
An excuse is the reconciliation of a mistake.
You see, if you didn't make a mistake, you wouldn't need the excuse.
Right.
So if we focus on the excuses that we make and just don't make excuses,
then we're stuck actually doing it.
Yeah, absolutely.
Really, that's the secret I find to just being successful.
Some of the greatest excuses in a bar business
is I walk into a bar and they talk about how great it is
and there's two customers in a room.
So they won't do anything because of those two customers,
not realizing that it isn't about those two people,
it's about the people that aren't here.
So they find any excuse.
That guy likes this white chair, so I'm keeping it.
A hundred people don't, so they grab on to the one guy who does,
and that's their excuse.
Yeah, to validate that failure.
That's right.
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