Poll: support for billionaires tax falls

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Oct 28, 2026
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Now, 605 new reports out that say support
is slipping for a proposed statewide tax
on billionaires just days before next week's election day.
A new poll by the Public Policy Institute
of California says 46% of likely voters would vote yes,
while 52% would vote no, and 2% are undecided.
Just a month ago, the responses were reversed,
with 52% supporting that measure.
There's also a wide gap in who will vote yes on the billionaire's tax.
Seventy-six percent of young adults,
according to the PPIC, plan to vote yes on the measure,
while only 36 percent of voters over
the age of 55 plan to do the same thing.
And to talk more about all of this, it's a hot topic.
We're joined now by David McEwen,
our political science professor at Sonoma State.
Hey, David, good morning,
and thank you for being with us on Mornings on 2.
Pleasure to join you, Dave. Thanks for having me.
Hey, David, when this first started,
I was thinking this would be a slam dunk.
People are going to say, oh, yeah, hit the billionaires with this tax.
But it seems to be different now. What's your take on everything?
All right, so Prop 40 is one of nine measures across
the country that deal with wealth and income taxes.
If you look at this particular measure,
in ballot measures in California, only about a third or so
passed, so about one in three passed.
So the no vote is very powerful. As the campaigns develop,
no side or opponent forces start to raise
the specter of uncertainty. That specter of
uncertainty would be, oh, did you know Prop 40 could do this?
Did Prop 40 could do this?
And so pushing back on that,
the no forces then spend a massive amount of money. Prop 40 is now
the most expensive ballot measure in California history
which makes it the most expensive ballot
measure ever in the United States as you look
at that it starts to push back on voters raising the
specter of uncertainty and even
though there's a wider kind of component here the slam dunk that
you talked about there in terms of voters wanting
to push against billionaires it's still going to
have an uphill battle the opponents
of 40 put two measures on the ballot 41 and 42 those are
countermeasures voters get confused upset
and they just push in their chips on the no side
they go all in on no which is exactly what
the opponents of prop 41 to do hey before you go
what would you say is the impact
of governor Newsom saying i'm not supporting this yeah i
mean governor Newsom is against this Steve Hilton's against
this uh Javier Becerra is against this but
the California Democratic Party is for it
and so Newsom's play here uh certainly on behalf or with
the tech bros, Sergey Brin, co-founder of Google,
spent over $100 million on the no side.
And you do see that big divide that's basically of voters over 40
and under 40. And that's where
this divide over taxing the billionaires we see nationwide.
And the governor is trying to get
ahead of that. While he's against 40,
he wants to have a broader conversation about taxing the
wealthy as part of his presumptive run
for the presidency as he tries to secure a Democratic
nod. So the broader aspect here of taxing
the wealthy being tested for themes around 2028
for potential Democratic voters as we move closer
and closer to the next presidential.
All right, David, many thanks.
David McEwen, our political science professor at Sonoma State,
thank you for being with us on Mornings on 2.
Thanks for having me, David.
All right, David.
