At 13, Taylor Swift wrote in her diary that she hoped she could keep up. Twenty years later, she has 12 albums, four Album of the Year wins, the biggest tour in history and every one of her masters back in her own hands. And she married the boy on the football team.
This is Taylor Swift then and now: the Christmas tree farm in Pennsylvania, the move to Nashville, the songs she wrote at 16, the fight to own her music, the people who stayed beside her, and the Kansas City friendship bracelet that started her love story with Travis Kelce.
Which era is your favorite? Tell us in the comments.
Chapters: 0:00 Then and now 0:55 Her family 4:35 The diary 6:27 The songs 9:39 The music she owns 12:21 Her people 15:05 The stage 17:41 The boy on the football team 20:22 20 years, then and now 21:39 Songwriters Hall of Fame
August 25th, 2003. 13 years of age. I think I might just live through this year. Two exclamation
points. I just hope I can keep up. My locker is 117 and my combination is 35 927. I love being
older. This year could be fun. I don't care what people think of me now because I won't let them
bring me down. I think about this every day now, but instead of it being like an intrusive thought
that hurts me, it's I can't believe this happened. Like, how lucky am I? How grateful am I? At 16,
an album with her name on every song. At 20, album of the year. Then three more. The biggest tour
in history. Every one of her masters in her own hands. and the boy on the football team.
Taylor grew up on a Christmas tree farm outside Reading, Pennsylvania. We had like 15 acres," she
said later. Her dad Scott was a financial adviser who ran the farm in his spare time. Her mom,
Andrea, worked in marketing, and Taylor has a little brother, Austin. Music came from her
mom's side. Taylor adored her grandmother, Marjorie Finland. Years later, she wrote a
song for her called Marjorie and wo Marjgery's own old recordings into it. So her grandmother sings
on the track. Marjorie had sung in her high school choir in Mexico, Missouri, and later
became an opera singer in Puerto Rico. She sang with the Puerto Rico Symphony Orchestra and in
the Supper Clubs of San Juan and even hosted her own TV show. She died in 2003 when Taylor was 13.
I'd open up my grandmother's closet and she had beautiful dresses from the ' 60s. I wish
id asked her where she wore every single one of them. She was a singer and my mom will look
at me so many times a year and say, "God, you just you're just like her." She she died when I was 13.
I think it was when I was on a trip to Nashville to try and make it and to try to hand out my demo
CD to record labels and things like that. But one of the things about this song that kind of
um still rips me apart when I listen to it is that she's singing with me on this song.
My mom found a bunch of her old records, a bunch of old vinyls of her singing opera and I sent them
to Aaron and he added them to the song and wow. So it says, you know, if I didn't know better,
I think you were singing to me now. And it then you hear her, you hear Marjorie
actually sing my grandmother. When she announced Evermore in 2020, the album with Marjorie on it,
Taylor wrote that her grandmother still visits me sometimes, if only in my dreams. Taylor wanted to
sing country music and country music lived in Nashville. So when she was 11, her mom drove
her there. Taylor remembered it this way. My mom waited in the car with my little brother
while I knocked on doors up and down Music Row. Nashville mostly said no. Taylor told that part
herself in 2022 when New York University gave her an honorary doctorate. Having label executives in
Nashville tell me that only 35year-old housewives listen to country music and there was no place for
a 13-year-old on their roster made me cry in the car on the way home. Years later, she said not
listening to them was exactly why it worked. If I were to look back and say, "Wo, that's crazy. This
is why this all worked." It was because I didn't listen to the people who said that I didn't have
um a valid perspective on life because I didn't fit into a certain demographic that they had
studied because of the analytics of a certain genre and how people experience music. So her
family packed up and moved to Hendersonville, Tennessee, just outside Nashville. Taylor knew
the move was for her. Andrea said I never wanted to make that move about her making it. She didn't
want her daughter carrying that kind of guilt if it never happened. My brother's a real bro for
doing that. Yeah, they all upended their lives. For sure. It worked out well. At the 2010 Grammys,
Fearless won album of the year. Taylor was 20, the youngest solo artist ever to win it at that point.
And she made sure to thank the families watching back home. Our families are freaking out in their
living rooms. My dad and my little brother are losing their minds in the living room right now.
And this is this is for my dad. Thank you for all those times that you just you said
I could do whatever I wanted in life. And uh my mom, you're my best friend.
The girl who wrote about her locker combination at 13 kept writing for years. In 2019,
Taylor opened those diaries to everybody. More than 100 pages written from age 13 to 27 in
four special deluxe editions. A lot of them are about her mom. Taylor once made Andrea a DVD for
her song The Best Day. And in 2007, she wrote down how her mom reacted when they played it.
There's a song I wrote called The Best Day that is about my mom, and it's just hard to sing cuz
it makes me really emotional. And some of them are about cats. In 2011, she wrote,
"Guess what I'm doing tomorrow? Getting a kitten." That was Meredith Gray, a Scottish fold named
after the Grey's Anatomy Doctor. Olivia Benson, named after the Law and Order SVU detective,
joined her in 2014. Taylor loves those cats and she's never been shy about it. Why do you think
you're the most followed person on Instagram? Because my cats are adorable. In December 2023,
Time named her person of the year, and she brought a guest, her third cat, Benjamin Button,
a ragd doll she met on a music video set in 2019, was draped around her shoulders on the
cover. Her caption, Time magazine, we'd like to name you person of the year. Me: Can I bring my
cat in 2026, she looked back at the best day, the song she wrote for her mom as a teenager.
It's all written from the perspective of a child singing about their mother,
but you never hear the word mom or mother or mommy or anything like that. I never turned to
music to forget my human experience. I turned to music to remember it.
Her first single came out of math class. That's where she got the idea for Tim McGrath.
She finished it after school with songwriter Liz Rose in about 15 minutes and called it maybe the
best 15 minutes I ever experienced. It came out on June 19th, 2006. When a friend called to say
they'd heard it on the radio, she wrote in her diary, "God, I'm so lucky to be doing this." The
album came that October. It was simply called Taylor Swift, and she wrote or co-wrote every
one of its 11 songs. By late 2009, it had spent 157 weeks on the Billboard 200. Tim McGra himself
admitted he was a little apprehensive about a song with his name on it, and then he came
around and took her on tour. Her second album, Fearless, came out in November 2008. Its single,
Love Story, crossed from country radio to pop radio around the world, and it took her with it.
for her third speak now. She wrote every song by herself. Her reason was simple. Ideas kept coming
at 4 in the morning and there's no one to call to say, "Hey, do you want to write this with me?" So,
I just wrote all the songs by myself. Speak Now sold more than a million copies its first week.
In a 2011 diary entry, she wrote that she'd like to call her next album Red, and that's what it
became in 2012. Then in 2014 came 1989 which she called her first documented official pop album.
In 2020 when the world shut down she made two surprise albums folklore in July and Evermore in
December working mostly long distance with Aaron Destner and Jack Antonoff. Folklore won album
of the year and Taylor became the first woman to win it three times. Um but mostly we just want to
thank the fans. You guys met us in this imaginary world that we created, and we can't tell you how
honored we are forever by this. Midnights came out in October 2022 with the biggest week for
any album in nearly 7 years, and its songs filled the entire top 10 of the Hot 100. And in 2024,
Midnight's won her a record fourth album of the year. In August 2025, she announced her 12th
album, Sitting with Travis and Jason, holding a mint green briefcase. This is my brand new album.
We got TS12, baby. This is my brand new album. It's called The Life of a Showgirl.
The Life of a Showgirl came out on October 3rd, 2025 with the biggest first week for
any album since sales tracking began in 1991. Almost a year later came an expanded edition,
The Encore. If I look back at the song Timber, there are actually sort of hints at at everything
that was going to happen in the next 20 years, like character work. Like when it says he said the
way my blue eyes shined put those Georgia stars to shame that night. I had never been to Georgia.
One label in Nashville signed her. Scott Bquetta was starting a brand new company called Big
Machine Records. Under that deal, the label would own the master recordings of her songs. In 2018,
she moved to a new label and her first six albums stayed behind. In 2019, they were sold to Scooter
Bronze Company, and Taylor said she found out as it was announced to the world. A year later,
they were sold again, and she said, "This is the second time my music had been sold without my
knowledge." So, she recorded all of it again. In 2021, she started putting out the re-recordings,
and she called them Taylor's version. When I did my re-records, I started doing those in 2021. Mhm.
And most of the industry trades were like, "This is a bad idea. This is her sort of derailing her
career in a way. Nobody's interested in you doing the same album twice." Her fans were interested.
Red Taylor's version came with a 10-minute All Too Well, and it became the longest song ever to
hit number one on the Billboard Hot 100. 1989, Taylor's version sold even more its first week
than the original did, 1.653 653 million units. Taylor later called the re-recordings defiant
reclamation of what was always mine to begin with. Through those same years, her mom was fighting
cancer. Instead of a world tour for Lover, Taylor planned just a few festival shows so she could
stay close to her. Then the world shut down and the shows never happened. After the ERA's tour,
Taylor and her team decided it was time to try to buy her original recordings from Shamrock.
The two people she sent were her mom and her brother. They flew to Los Angeles, sat down,
and told them what the music meant to her. Then they waited. It was a couple months after the
Super Bowl. We're in Kansas City. I get a call from my mom. Um she was like, "You got you got
your music." And I just like very dramatically hit the floor for real. On May 30th, 2025, she told
the world, "All of the music I've ever made now belongs to me." This changed my life. Um, I can't
believe it still. And it changed things for the artists coming up after her. I have so many new
artists come up to me now and say, "Hey, I didn't even know this was a thing." And when I went to go
and negotiate for my record deal, I negotiated to have my masters revert back to me after a certain
amount of years that I own them out. Quick pause. If you love stories like this, like and subscribe
for more stories you can trust. And tell us in the comments which era is your favorite.
In 2014, she invited small groups of fans into her own homes to hear 1989 before anyone else. and she
baked them cookies. She called them the secret sessions. And she did it again for reputation and
lover. In 2010, when floods hit Nashville, Taylor gave $500,000. When tornadoes tore through Middle
Tennessee in 2020, she gave $1 million and wrote, "Nashville is my home." In 2023, she took every
one of her albums on the road in a single show, one era at a time, The Era's Tour. The show ran
more than 3 hours with 40 plus songs and 16 costume changes. To get ready, she told Time,
"Every day I would run on the treadmill singing the entire set list out loud, fast for fast songs
and a jog or a fast walk for slow songs." Then came 3 months of dance training because she wanted
to be so overrehearsed that I could be silly with the fans. It opened on March 17th, 2023. fans
started trading friendship bracelets, an idea from a line in her song, "You're on your own, kid." In
Seattle, the crowd shook the ground so hard that a seismologist measured it like a magnitude 2.3
earthquake. The Federal Reserve even mentioned Taylor's concerts in a report on Philadelphia's
economy because the hotels were so full. when she released the tortured poets department in April
2024 in the middle of the tour. She rebuilt the show to add a whole new section for it starting in
Paris. In August 2024, three shows in Vienna were cancelled after police stopped a planned attack
on the crowd. Taylor thanked the authorities because we were grieving concerts and not lives.
She finished on December 8th, 2024 in Vancouver. 149 shows on five continents, more than 10 million
tickets, and over $2 billion, the highest grossing tour in history. The concert film broke records,
too. The biggest concert film of all time. And the tour book sold more than 800,000 copies its
first weekend. She took care of the cities, too. On the Iris tour, food banks and city after city
got a surprise donation. In Denver alone, her gift covered about $75,000 meals, and she took care of
her crew. In 2023, each of the nearly 50 truck drivers on the tour got a $100,000 bonus. By the
end of the tour, she'd given about $197 million in bonuses to just about everyone who worked on it,
from the dancers to the instrument techs, and she wrote every one of them a note by hand.
It was September 13th, 2009 at Radio City Music Hall in New York. Taylor was 19 and she won her
first MTV Video Music Award, best female video for You Belong With Me. Then Kanye West walked on
stage, took the microphone out of her hand, and said Beyonce had one of the best videos of all
time. Taylor stood there holding the trophy while the room booed. At first, she thought they were
booing her. Later that night, Beyonce won video of the year and instead of giving her own speech,
she called Taylor back out. Backstage, Taylor called it, so incredibly classy of her. In her
diary that week, she wrote, "Let's just say if you had told me that Kanye West would have been
the number one focus of my week." In 2016, that night came back around. Kanye released a song
called Famous with a lyric that called her a crude name and took credit for her fame. And
he said she'd approved it. She said she never had. Then a phone call between them was edited down and
posted online and it made her look like she was the one lying. Then someone called her a snake on
social media and it caught on. In her diary that August she wrote, "This summer is the apocalypse."
So she disappeared. She told time, "I moved to a foreign country. I didn't leave a rental house
for a year. Nobody physically saw me for a year." and that was what I thought they wanted. She came
back with an album called Reputation in November 2017. On the tour that followed, giant inflatable
cobras towered over the stage, and she wrote a snake back to the main stage. She told the crowd,
"You might be wondering why there are so many snakes everywhere. The thing they'd called her
became part of the show." In 2020, the full phone call leaked. The line she'd objected to
never comes up in it. Taylor had been telling the truth all along. Looking back on that album later,
she said, "When people decide we're all going to stand around someone and point and mock them,
you can't respond with outward sincerity. When I've gone through something that was like sort
of an attempt to drive me insane, when you when you don't allow that to happen and you use art and
music as a way to barrel roll out of that, those are the moments I'm the most proud of." In 2017,
she went to court in Denver. In 2013, a radio DJ had groped her during a photo at a meet and greet.
When she reported it, he sued her. She counters sued for a single dollar and she won. Afterward,
she said, "My hope is to help those whose voices should also be heard."
On July 8th, 2023, the IRS tour came to Arrowhead Stadium in Kansas City and Travis Kelsey was in
the crowd. He'd made her a friendship bracelet. He never got to give it to her and a couple of
weeks later he told his brother all about it on their podcast. Speaking of Taylor Swift,
I know you went to the Taylor Swift concert. How was it? Yeah. Well, I was disappointed
that uh she doesn't talk before or after her shows because she has to save her voice for the 44 songs
that she sings. So, I was a little butt hurt. I didn't get to hand her uh one of the bracelets I
made for her. You made her a bracelet? Yeah. If you're if you're up on uh Taylor Swift concerts,
there are friendship bracelets and I received a bunch of them being there, but I wanted to give
Taylor Swift one with my number on it. Taylor heard about it. As she told Time, Travis very
adorably put me on blast on his podcast, which I thought was metal as hell. On September 24th,
2023, she came to Arrowhead to watch the Chiefs play the Bears and sat in the suite
right next to Donna Kelsey. By the time I went to that first game, she said later,
we were a couple. I had a hat on and I had a mask on and I'm walking in just in the
front. We're we're walking in with thousands of people in Arrowhead and nobody noticed. You
manifested it. I did. You summoned me. Here I am. She was all in. Football is awesome,
it turns out. She told Time, "I've been missing out my whole life." In February 2024, she
played four nights at the Tokyo Dome, then flew about 5,500 m to Las Vegas for the Super Bowl,
where Donna and Jason watched with her in the suite. The Chiefs won in overtime. In August 2025,
she and Travis posted five photos with a caption that read, "Like a small town wedding notice.
Your English teacher and your gym teacher are getting married. On July 3rd, 2026, Taylor Swift
and Travis Kelce got married at Madison Square Garden in New York. There were no bridesmaids
and no groomsmen. Just a best man and a man of honor. Jason Kelsey was Travis's best man. And
Taylor's man of honor was her brother Austin, the same kid who waited in the car on Music Row and
lost his mind in the living room when Fearless won album of the year in 2010. Adam Sandler officiated
and they wrote their own vows. Paul McCartney sang at the wedding too. The song was I want
to hold your hand. She did the greater things and she married the boy on the football team.
Heat. Heat.
Um, I would love to tell you that this is the best moment of my life, but I I feel this happy
when I finish a song or when I crack the code to a bridge that I love or when I'm shot listing a
music video or when I'm rehearsing with my dancers or my band or getting ready to go to Tokyo to play
a show. For me, the the award is the work. All I want to do is keep being able to do this. At 16,
she put out an album with her name in the writing credits of every song. In 2026,
she was voted into both the Songwriters Hall of Fame in New York and the Nashville
Songwriters Hall of Fame, the youngest songwriter Nashville has ever chosen.
She's been writing her own story ever since. And the people who were there at the start,
her mom, her dad, and Austin are still right beside her. Now, so are the Kelces.
Enthusiasm can protect you from anything I would
know. Thanks for watching. Here's another one we think you'll love.