How Mid-Tier Slot Vendors Compete With the Big Three

SportsGrid
3 followers
Oct 26, 2026
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You have like the big three vendors who can put out,
you know, hundreds of games each year.
And then you have kind of like a smaller midsize vendors.
And it's like, I got, I got like five,
I can do like five to eight, five to 20.
And you don't, you have to be a little bit, you know,
maybe a little bit more risk averse with, with your portfolio.
So I definitely think the,
the bigger three vendors have a little bit more opportunity
to be a little bit more exploratory given just their resources.
you don't that doesn't mean you you you can't take a calculated risk
or evolve on something
thoughtfully yeah what's your favorite part
of all of this oh man i was thinking about this
earlier there's a couple favorite parts
but i loved you know a steward of the data and seeing
it come in because it almost feels like sometimes i feel like god
no not like god but like but like
having like a front row seat to like history
and action almost because we can you can see like
it's so obvious sometimes like
these huge inflection points like these disruptive games
like when Hufflepuff came out i'm like
you just we we just knew we just knew that this
was going to be this is going to be something big
um devil's lock is the other one i mentioned
that we just you just kind of know
and then we had uh most recently like railroad riches
Sega Sam we knew that this was going to be just
a huge um this is going to be a huge opportunity
for them and really elevate them
so it's really cool to kind of watch that history in action and
just kind of being able to see kind of like
the growth of these companies so I love that that
would be I think I would get really excited if I saw
a game go to number one I'm like I can't wait
for them to see this so you talked a little bit about how
the top the big three which are obviously
the IGT, Light and Wonder, and Aristocrat.
They obviously have way more wiggle room
to create these games that are,
they can have a lot more misses
than mid-tier or the smaller suppliers.
But what are the mid-tier suppliers doing right now
that's like really working for them?
Because they've had some,
I mean, we mentioned Devil's Lock like five times.
Yeah, yeah.
You know, what is Konami doing really well?
Like I've heard that their systems are really good.
What's kind of setting the mid-tier apart right now
to even compete with the big three, I mean Konami
just launched after G2E um their newest portrait
cabinet Solstice 49C which has been an absolute success lots
of great games Bomberman, Red Fortune
Rails so so that new cabinet
and sort of I'm not sure if they had any changes to their their sort
of product strategy but um huge success there we're seeing
that in in both the game performance
numbers than just sort of the installs
that are going out on the floor um AGS has it has been
quite on a run too lots of lots of top new games
um lots of new cabinets obviously Sega Sammy has
been another one that's kind of come into a little bit more elevated
and in everyone's eyes and that
was off of the the Railroad Riches game
and we're kind of waiting to see uh what's next from them
yeah quite quite a bit of good stuff
from from those guys well we're gonna go into rapid fire
now okay and this is where you just have to choose one
or the other and that's that's your
choice and that's what you're married to for forever okay
and it's on record anyway no hold
and spin or link mechanics
which one does better they'll often be correlated but i will go with
hold and spin persistence mechanics
or jackpot mechanics i'm going to go persistence feature
rich games or simple games with great math feature rich oh really
but you can explain this one yeah
so like a good like a good triple pot
but nothing else going on what's a game that everybody copied
too fast there was a lot of Bao Zhu Zhao Fu copycats there
was a lot of those that's the firecracker
one did it work out for them
or no some of them did yeah what mechanic actually drives performance
hold and spins cash on reels
those are like really big ones right now it's kind of like
interesting when you think about like kind
of older games it was kind of like you were kind
of looking for three symbols and you get into a free games
and like okay i'm gonna write out
this free games and now it's really just all about hold
and spins just really hold and spin
rich games i think we're
also seeing a lot of shifts like artistically towards kind of like
those 3d-ish cartoons like you know like almost like pixar-esque like
um what it used to be like
you'd walk into a casino it's like a sea
of like crimson asian themes you know princesses
realistic artwork and now it's like okay it's totally
on the other side the pendulum's totally
swung and we're um in this kind of like really whimsical
and quirky kind of world now
Thank
you.
