AI Agents Disrupt Online Sales

It's Benzinga, bringing Wall Street to Main Street. AI agents could shift market power toward technology companies and create new revenue streams through subscriptions, advertising, and transaction fees. Amazon has blocked outside shopping agents to protect its direct customer relationships, while Walmart and Target have embraced the technology. Walmart says AI-driven traffic is attracting new customers and delivering strong conversion rates. Retailers also face challenges identifying customers, authenticating payments and managing returns as AI agents take a larger role in online shopping. For all things money, visit Benzinga.com.