Nvidia CEO Huang Says He Would Not Sell Chips to Irresponsible AI Customers
Oct 16, 2026
Nvidia Corp. Chief Executive Officer Jensen Huang says his company would stop selling chips to a customer that was developing unsafe AI software. He talks extensively about AI safety and how the industry is growing with Bloomberg's Emily Chang in London.
You're traveling across Europe promoting this idea of sovereign.
Why is it still sovereign if it's built on American ships?
Yes. Uh, sovereignty basically means that you
have to control your own experience. And in the case of AI, that means
control your own data, your data, your life experience, your, you know, company
experience, or your country's culture values, um, the institutional knowledge
of your people. Uh, the flywheel of creating more data,
more experience, more intelligence that belongs to you.
And, uh, the computer is, is just an instrument.
And so that's one. The second is, is sovereignty means that
nobody could deny you service. You know, like I say, like
infrastructures, like electricity is like an internet.
It's like water. And and, uh, those are critical
resources and critical infrastructure for your society and your companies.
You can't you can't ever have a denial of service.
And so you have to control that. That's sovereignty.
Um, sovereignty means that that you have the ability to determine your own, your
own destiny. And you might.
You might need teamwork. You might need collaboration, might part
partnership and support from other people.
But at some, you know, you have you have agency.
More than 100 data center projects have been blocked or delayed in the U.S.
just so far this year. There's push back in Europe too.
You have IPOs getting delayed, getting scrapped.
Are we seeing cracks in the eye boom. And could you be left holding the bag.
The capabilities of I know that we know what it can do.
That's never going to go back. So I think I think a lot of many ways
it's fundamental and it's uh, uh, irrespective of, of um, uh, near-term,
near-term challenges. Now the near-term challenges are somehow
also so self-imposed. I think we're, you know, as a as an
industry, we do we're doing a horrible job, um, associating, uh, this
technology, which is built by people. Um, it's engineered obviously.
Uh, we obviously know enough about how it works to make it better every day.
And, um, uh, because we're building it, we have every possibility to to advance
it safely and responsibly. And so I think in a lot of ways, uh, the
narrative of the industry is, is really out of control and not to be stopped.
Um, uh, but that's, that's just, uh, an industry growing up, you know, and
that's you probably remember the good old days of the internet and, um, uh,
the industry grew up. And I think that our industry is, is,
uh, many of the young companies are going through their growing pains and,
uh, they're growing, of course, incredibly fast, which I'm very proud
of. And, um, they're just incredible
engineers and really bright, bright computer scientists.
Um, there's a there's an accountability responsibility, uh, that goes along with
building companies that I think there was there's just growing into a major
investor in anthropic and OpenAI. These are two of your major customers as
well. What happens when the frontier Labs go
public? How much is at stake and what do they
need to prove? What I would say is that that, um, uh,
I'm delighted to see their success. I mean, first of all, these are the two
fastest growing technology companies in history.
Their revenues are real, and their profits generated from the revenues are
real. This last year, this last six months, I
went through a transition. It used to be unprofitable, unusable.
Very curious. Very, you know, great potential.
And now we're using it in real work. It's productive and profitable.
It's generating enormous profits for them.
And so because the tokens are now profitable and because the token demand
is so incredible, it's the reason why they want more
compute, because the compute translates to more tokens to more profits.
And that flywheel for them is going to be great.
And so I think I think their their IPO is just, you know of course another day
in their journey. And it's a very important day for them.
And they raise a lot of money and um, that they can apply that money to, to
fueling their growth. And so, so I think that's the two labs.
Now we're just looking at the tip of the iceberg with the two of them.
Because in the most, most, if you will, visible.
But if you look at the eye industry, it's broad and it's extremely deep.
It's also extremely expensive. I mean, when the when investors see what
I really costs, are they going to be happy or, you know, are they going to
decide the numbers don't add up the cost of eye.
The cost of a token Is reducing by 3040 times per year.
And so I think that the the cost of tokens is decreasing.
The cost of intelligence is also decreasing.
And so the benefits of customers are actually going up exponentially.
That said AI is deeply unpopular and people are scared.
Sam Altman, Elon Musk all say we should slow down.
You have been very consistent in your optimism.
What do you see that they don't? And how can they be so wrong?
Uh, first of all, safety is is paramount.
And we in order for us to to realize the incredible potentials and and the
optimistic future that that we all hope for and and believe in.
Um, we have to develop the technology safely, responsibly.
I believe we have agency in how this technology advances.
We should accelerate the development of open shell.
We should accelerate the the integration of this containment technology into AI
systems. We should accelerate the development of
monitoring technologies and I is the monitor eyes.
So we should accelerate AI technology. And so I think that there's a fallacy.
I think it's it's it's in fact a mistake to separate
AI capability. And I safety as if there's two
conversations. It's one conversation.
If one of the labs was doing something that was too dangerous, that you felt
was too dangerous, would Nvidia stop selling to them?
It's a hypothetical, but of course, yeah.
You know, it's a hypothetical, but of course.
But before you do so you would have that conversation.
And you know that we don't run other people's companies and, and, um, there's
a limit to, to the judgment by which we apply, uh, to other companies use of our
technology. Our technology is general purpose.
And so imposing our values on some other people's companies and it want less, for
example, institutions or countries, uh, that's really largely out of balance.
But if we if we know for certain that an applicant that an application of our
technology is bringing harm to people. Of course.

