China’s “Brake Dance” Goes Viral! Luxury-Looking EVs Are Junk—All Rushed Out in Just 18 Months!

China Observer
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2026年10月16日 #chinaobserver
A test video from Chinese auto website Dongchedi has turned Huawei’s Maextro V800 into a laughingstock. The “brake dance” has gone viral across China. One social media user said the company was so used to pushing people around that it sparked a wave of backlash. Parodies and mocking videos keep appearing, further damaging its reputation.
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A brake pedal should never break,
under any circumstances.
A test video from Chinese auto website Dongcha
Di has turned Huawei's Maestro V800 into a laughingstock.
The brake dance has gone viral across China.
One social media user said the company
was so used to pushing people around
that it sparked a wave of backlash.
Parodies and mocking videos kept appearing,
further damaging its reputation.
On October 8, ByteDance's automotive information
platform Dongcha-D released a video of tests
conducted on a closed course.
During repeated emergency stops from 62 miles per hour,
the brake pedal brackets on three brand new Maestro V800s broke.
The brackets failed in
nearly identical locations and ways.
By contrast, eight other vehicle models each completed six
hard stops under the same conditions without
a broken pedal bracket. Discussions of the
failure spread rapidly after the Dongcha-D video came out.
The video was later taken
down. The incident drew widespread attention
because it raised a basic safety concern.
A vehicle's brakes are a last line of defense for drivers
and passengers. The pedal is the
part drivers directly control,
so its strength and reliability are essential. Meng Wei, a
deputy chief engineer for Complete Vehicles at a Chinese automaker,
posted a video analysis
on Tencent and other platforms.
He said the Maestro brake pedal failure was not just a
a matter of part strength.
It also revealed weaknesses in engineering design, manufacturing,
functional safety and software strategy.
Engineering design. The pedal's lever arm
was about 5.1 inches long, the longest among the vehicles compared.
They put greater bending force
on its pivot, yet it had the least reinforcement.
In a static test, it broke at only about 362 pounds
of force, below the Chinese standard requiring it
to withstand about 450 pounds of force for
5 seconds. Manufacturing,
the pivot area had just one layer of support compared with two or three
in similar vehicles. A weld line was also located where stress
was concentrated, further weakening
the structure. Functional safety,
the company promoted backup systems through the braking
system, including dual controllers,
but overlooked the crucial pedal input pathway. If the plastic
bracket breaks, the driver's braking commands cannot reach
the system, making the downstream
backup actuators ineffective. Software control.
Under abnormal conditions, average deceleration
was only about 0.28 grams, mainly from the electric parking brake.
The car failed to engage
an effective backup braking strategy
when its normal braking pathway was lost. Meng Wei concluded
that the Maestro V800 controversy involves far more than
the strength of one plastic bracket.
It also raises questions about how structural design,
manufacturing, functional safety and
emergency response systems work together.
He said, a brand that boasts complete redundancy
across eight systems at its launch ends up failing
because of a basic plastic bracket
that shows adding more hardware can buy you
marketing claims, but it cannot buy real
engineering expertise.
In his view, vehicle safety cannot depend on high-end features,
complex control systems,
or advertising about multiple backups alone. It requires strong
basic components, consistent manufacturing quality,
and reliable system responses when
something goes wrong.
The Maestro V800 is the large luxury extended-range electric minivan
jointly developed by Huawei and Jack Motors.
It launched in August 2026, priced from 766,000 to
over 1 million yuan. State media quoted Yu Chengdong,
chairman of Huawei's consumer business
group, calling Maestro the beginning
of Chinese smart manufacturing's move into the premium market.
The Maestro V800 is positioned as a premium vehicle.
Buyers are paying not just for the
brand and its features, but also for better safety backups
and more dependable quality.
A failure in a critical safety component during
testing naturally raises serious concerns.
Some Maestro V800 buyers who had just received their cars
or were still awaiting delivery posted
offers to transfer their orders.
Mr He, a prospective buyer in Chengdu, Sichuan,
told the Beijing News he had decided not to take the delivery,
even if he lost his deposit.
He had already paid 50,000 yuan,
and the vehicle's total on-road cost would exceed 1.2 million yuan.
On October 11, China's Ministry of Industry
and Information Technology and three other departments issued
a notice telling automakers not to make false claims
or mislead consumers into overlooking safety obligations.
The move was seen as a response to the Maestro brake pedal incident.
Regulators also called for action against cars rushed to the markets.
Rush-to-market cars are vehicles launched with shortened development
schedules and real-world testing to capture market share.
Some companies have cut their production development cycle
of more than 14 months to just 18 to 20 months.
They skip critical heat and durability tests and rely too much
on computer simulations, effectively turning buyers into test drivers.
Some media outlets and industry figures link
that regulatory move to these rush-to-market vehicles.
Some media outlets and industry figures linked
that regulatory move to these rush-to-market
vehicles. They criticized automakers
for cutting developments and testing to bring
new models to market faster.
Buying a car rush-to-market makes you the biggest sucker
in the world. You're being taken advantage of.
These assembly-only cars are the biggest cancer
in our auto industry.
They can't make engines, transmissions, batteries, circuits, electronic
controls or even chassis.
They buy everyone else's finished parts, put them together,
and call themselves leaders.
They rely on AI for testing, fake their data, cut corners on quality,
sell technology as hype, and shout their way through marketing.
They assemble cars from
leftovers and then charge hundreds of thousands of yuan.
Remember, a car is an industrial product,
not disposable junk. Some automakers have turned something meant
to last into a way to fleece
customers. I say these products
with no real technology will all be gone within five years.
Some observers believe the government notice is merely for show.
They view Huawei as closely tied
to the Chinese Communist Party
and fear Dong Xiaodi could face retaliation for exposing
problems that affect official interests.
Meanwhile, complaints about Huawei-backed
Aito's M9 sparked more online discussion.
From October 11 to 12, Aito M9 owners complained
about quality trended on Weibo.
A screenshot of a WeChat moments post circulating online showed
a blogger named Xiao Hao saying he ordered
an Aito M9 in the first batch in June 2023
and received it in January 2024.
His vehicle was built at a Ceres factory in Longxing New Town
in Chongqing's Liangjiang New Area.
That factory was completed in October 2023.
The owner listed rust on structural frame members,
a detached millimeter wave radar unit,
condensation inside the headlights,
a sticky retractable screen, an out-of-sync vehicle clock,
a loose onboard refrigerator, and dim projection lights.
He also questions whether production or
validation steps had been rushed,
given that only about three months passed between factory
completion and the first deliveries.
Others online questioned whether the complaints had
been generated by AI or contained false information.
The blogger later said he filed a lawsuit.
there has been no formal official response.
After being bombarded with ads for onboard refrigerators,
TVs, oversized sofas, tents, sleeping bags and charging cables,
Chinese car buyers may start
focusing again on what matters most in a vehicle, safety.
The industry has debated this for some
time. At the Chongqing Auto Forum in June,
Geely founder Li Shufu publicly warned against shortcuts.
He said quick and easy approaches to building cars do not work.
Vehicle development must follow
sound engineering principles,
and cutting tests or shortening validation only creates hidden risks.
At the China Auto Forum in July, Li Fenggang,
general manager of Beijing Hyundai, was even
more direct. He said some automakers skip essential testing
and effectively make ordinary
buyers test their cars.
As concerns about Chinese electric vehicles grow,
China is holding trade
talks with the European Union.
According to an October 11 Bloomberg report, the EU is considering
new vehicle import restrictions in response
to rapidly rising sales of Chinese hybrid cars in
Europe. Documents obtained by Bloomberg show the EU
is considering import quotas to limit how many
of those vehicles can enter the European market.
Under the current proposal, the first-year quota
would be 350,000 vehicles, increasing by 6% each year after that.
That works out to about 371,000
in year 2, 393,260 in year 3, and 416,856 in year 4.
The proposal still needs internal EU
discussion and approval.
Manager of the passenger car branch of the China Automobile Dealers
Association, Cui Dongshu,
expects Chinese plug-in hybrid exports to the EU to approach 800,000
vehicles this year. He said exports could decline next year under
the proposed trade arrangements.
The second China-EU trade
and investment dialogue was held in Beijing on October 8 and 9.
The previous day, the European Parliament
overwhelmingly passed a strongly worded
resolution describing Chinese Communist Party's industrial policies
as an existential threat to
the EU and urging swift action.
China analyst Wang He previously told non-state media that
the trade imbalance is a major reason tensions between China
and the EU keep growing. The EU
has long run a trade deficit with China,
partly because of high Chinese tariffs,
business subsidies, and extensive non-tariff barriers.
American economist David J. Wong said
Europe increasingly sees China not just as a trading partner,
but through the lens of industrial
security, supply chain security, and technological sovereignty.
He believes the foundation of China-EU
relations are changing.
Looking ahead, David J. Wong warned that trade tensions could escalate
further. The risk of a trade war is now nearing a tipping point,
he said, who predicted an intense
limited trade war between China and the EU across multiple sectors.
The 2026 Paris Motor Show is
being held at Paris Expo Porte de Versailles
from October 13 through 18. Of 65 automaker and
supplier exhibition stands,
20 belong to Chinese brands or companies controlled by Chinese capital.
That is a record, twice the 2024 total.
France has 10 exhibitors and Germany only 7. China's
count exceeds the combined total by five.
Ahead of the Paris Motor Show, French President Emmanuel
Macron hosted a dinner at the Élysée Palace.
Executives from automakers, major part suppliers
and the battery and rare earth industries gathered around a long table.
Chinese automakers were not
on the invitation list.
The French president's office said, the challenge now is to build on
these gains across Europe.
Europe must finally support what it produces as international
competition intensifies.
The president's office said the dinner would bring together companies
that have invested in Europe for many years.
Chinese cars are taking up more space at the
auto show, but Chinese representatives
were missing from the Elysee Palace dinner.
That contrast reflects the tensions in Europe's auto industry.
Beyond the EU, Chinese automakers
also face major barriers in the United States.
Citing data security concerns and the need to
protect domestic jobs, the US government has imposed steep tariffs
and other measures that
have effectively shut Chinese-made cars out of the American market.
But overseas restrictions
may not be Chinese automakers' only worry.
An important policy that has helped Chinese
electric vehicles compete on price abroad is also changing.
On October 12, China's Ministry
of Finance and State Taxation Administration announced
that the value-added tax export
rebates for new energy vehicles would fall
from 13% to 9% starting April 1, 2027. The change
covers 67 categories of vehicles,
including battery electric and plug-in hybrid passenger
cars and commercial vehicles.
The industry has about six months to adjust. This means that export
incentives Chinese electric vehicles have enjoyed
for years are gradually shrinking. In the short
term, a four-percentage-point reduction
in the rebate will directly raise automakers' export
costs. Take an automaker exporting a vehicle
to Europe with a pre-tax export value of 200,000
yuan. Under the old 13% rebate and new 9% rate,
the difference is 200,000 times 13% minus 9%
equal 8,000 yuan. In theory,
that means about 8,000 yuan less in rebates for every such vehicle
exported. For lower-priced vehicles earning
net overseas profit margins of just 3% to 5%,
that reduction could wipe out most of their overseas profits.
After news of the rebate
cuts emerged, many auto industry employees expressed pessimism.
Using BYD as an example,
calculation based on public data suggests
a 4% point cut could have a theoretical impact of
around 7.6 billion yuan, nearly 20% of its total profits.
That simplified calculation may not
reflect actual losses, but it shows how important export rebates
are to automakers' profitability.
And BYD is far from the only company affected.
For Seres, Li Auto, NIO and many other electric
vehicle brands that have yet to reach economies of scale.
Exports already bring relatively thin
profit margins. Higher costs will add more pressure.
In fact, the rebate cut is only one
of the several pressures squeezing industry profits.
China's domestic electric vehicle
market has been locked in fierce price wars for years.
Automakers keep cutting prices and offering
promotions to win market share.
At the same time, cost for power batteries, autonomous driving chips
and research and development continue to climb,
squeezing vehicle profit margins.
Many electric vehicle companies are posting record sales
but disappointing financial results.
Selling more cars does not necessarily mean earning more money.
That is one of the industry's most pressing problems.
As tax rebates shrink, Chinese automakers face two choices.
Raise overseas prices or accept lower profits to protect market share.
Neither is easy.
Raising prices hurts competitiveness,
while absorbing costs squeezes profits even further.
That is especially true in price-sensitive markets such
as Southeast Asia, Latin America
and the Middle East. If Chinese cars become more expensive,
Japanese, Korean or local brands could
quickly take market share.
An expert with the China Automobile Dealers Association, Li Yanwei,
said companies will have to absorb the higher costs themselves.
Automakers that depend on high
volume, low-priced sales without distinctive
products have little room to raise prices.
If they do, they risk losing orders.
That is why investors worry Chinese automakers'
overseas expansion could stall.
Exports have grown rapidly, but some of that growth has come
not just from product competitiveness,
but from a combination of government incentives and low
prices. Many industry insiders believe the days
of Chinese automakers winning orders through
export rebates and relentless price cutting are coming to an end,
with trade barriers rising
abroad and policy support declining at home.
China's electric vehicle industry faces
unprecedented pressure.
Many Chinese electric vehicle makers could shut down in the next few
years. That may be the harshest signal sent by the export rebates cut.
