Visit Milwaukee billboards make L.A. debut

But we're bringing a little bit of Brewers spirit out to Los Angeles, too, even if all of us aren't there right now supporting the Brewers from the ballpark. There will be little reminders that we're lingering around, taking a look right here. Visit Milwaukee, saying they're bringing a little flavor to the West Coast with these billboards that you can see right there. It says the crew is in town for the NLCS, and we're making sure L.A. knows it. These are just mock photos right now, but there are more to come. So I'm actually curious. Some of our crews are out there right now. We'll have to see, have them keep an eye out for these billboards as they drive along the highway. But right now I'm joined by Josh Albrecht with Visit Milwaukee. That is our producer, Adrian, very hyped up for the Brewers. This is Josh. Josh, thank you so much for joining us today on Fox 6 Now. Yeah, thanks for having me. It's certainly an exciting time. I've been saying it's going to be a beautiful October and it certainly is. It is. And it's a great October for some baseball and we're super excited. And again, I know, I feel like we're so far away. We're playing like long distance right now with the crew, but I love seeing the support and what you guys are doing at Visit Milwaukee. What was the process behind creating these billboards? Yeah, you know, we just, we wanted to celebrate. We wanted to bring Milwaukee to LA. We wanted to do a takeover in our own right and put a stamp on the series from our local perspective. And obviously we want to encourage people to come to the city of Milwaukee as well. So we have the What the Milwaukee tagline. This tagline actually goes back to our shoe drop that we did earlier this year with Adidas, Jake James, and Summerfest. The really colorful shoe that we had that dropped this past summer was called the What the Milwaukee shoe. And we thought it was a nice, fun, tongue-in-cheek way to sort of say a little bit of a surprise for the L.A. fans out there seeing how well the Brewers have been doing. Yeah, and maybe this will encourage them. Well, actually, we hope that there isn't, you know, a game where they have to come back to Milwaukee, but maybe next year we'll say that to encourage them to come out and go to a game for sure. And even from like a marketing perspective, I mean, what a wonderful time to be at Visit Milwaukee. I mean, it's probably so easy with the team doing so well. And what other ways are you capitalizing on any taglines or any flavor that you want to add, not only just in Los Angeles, but right here in Milwaukee as well? Yeah, of course, you know, flavor has been one of our key words all year, actually. And so it's a big part of what we're doing, bringing that Milwaukee flavor to the world. So we're looking to do some other fun things of some nationwide commercials, if and when the Brewers go to the World Series. And so we're doing some TV commercials, some billboards in other markets. We're already making plans for whether it be Tampa or Cleveland. So some potential opponents here at next round. But we just want to celebrate Milwaukee every single way. We think the Brewers do a great job of bringing that sort of same elements that make our city great, right? Hospitality, teamwork, relentless spirit. You know, that's the things that make this team so special. I think our locals see ourselves in the team every single day. We want to share that with the world. We want the world to know what Milwaukee is all about. And certainly a lot of eyes are going to be on the city. There are a lot of eyes on the city now. So when the broadcasters are talking about Milwaukee, we want to put the best foot forward. So we're encouraging our local partners to decorate their businesses, decorate their shops, decorate your home, right? We want to share those stories on social media. This has been playing huge all across the country. Our impressions, our reach has been higher than ever as the Milwaukee Brewers continue to win. People are ready for this story. They're ready for the Milwaukee story, and we want to be a part of that and help showcase and amplify it. Yeah, you brought up a really beautiful message because I feel like the locals really do relate and connect with this team so well. And it is driving a lot of traction. I mean, I've seen so many Padres fans, even Dodgers fans now that are coming through Milwaukee for those home games. What does it mean, though, for businesses to have the Brewers be doing so well this year? Yeah, it's such an economic boost for our city. An average playoff game is about five million dollars extra of economic spending in our community whether that's through people coming to the game and going to the stadium or maybe they're just coming to some of the watch parties all around the area or you know as you were talking earlier maybe people are just gathering in their homes right friends and family coming in from out of town to be in the city as the history unfolds to see the decorations around the city so the economic impact goes far beyond just what's happening in the stadium it's a great boost for our community here all throughout the city. We've already been looking into the next round and some of our partners in the industry who've hosted World Series matchups have seen that five million dollar number go as high as 15 to 20 million. So if we get to the World Series we're going to see even a bigger pop, more fans in town, more spending, great for business. Yeah and businesses are really embracing that. One of our reporters is at the Bobblehead Museum and they have so many bobbleheads ready to go there's a Jacob Mizerowski one a Jack Centurio one so it's really cool to see members of the community embracing that for sure and Josh I know you've been with Visit Milwaukee for a little while now and we've seen this every year where the Brewers I mean they've proven to us that they are such an amazing team but what does it mean for you now to see this team doing so well I mean I have a much more confidence this year than I did last year I mean we're this week we could possibly sweep oh yeah certainly you know for for me um and I can speak on behalf of all of Visit Milwaukee you know we we're so excited the the tension the energy um we're ready for it uh we haven't i have i personally have not doubted this team for a while uh you know the best record in baseball says a lot and what they've been able to do the last few years of building every year getting better every year uh it just feels like this is this is the year the energy feels different even going all the way back you know we we're very uh delighted and uh honored to be a part of Christian Yelich's uh charity concert you can see the poster behind me um and every year we're a part of that and the players come together for that charity concert this year the concert was held back in the spring and even then it felt like the players knew something before we did right and so they've been playing amazing all year we're ready and that look i put a lot of people have said hey what do you think you know fans and other teams are feeling what do you think other cities are feeling the amount of texts i'm receiving from across the country from our industry peers people in tourism saying we're cheering on the Brewers i think this has become a national story i think we're becoming america's team this postseason i couldn't agree with you more and i always i love when people are like milwaukee's a top five city like it's a lot of people have slept on it for so long i went to school in new york and they were like oh i didn't even know what milwaukee is i'm like well now you're gonna know because we're we're doing so well and I'm looking at these billboards it's so cool and I know you said it brought a lot of traction and that you're already doing mock-ups for things if it's Cleveland or Tampa and if obviously the Brewers do make it to the World Series anything you could tease for us that you're working on? Oh certainly yeah it'll be a similar vein of you know a little tongue-in-cheek fun a little what the Milwaukee one of our taglines is that's that flavor and one of the other taglines with our shoe project that we did has been why not Milwaukee and that's something that that shake uh who we partnered with the local uh boutique sneaker store owner uh has teased for a while you know we we say it all the time why not Milwaukee you know why not Milwaukee for the best team in baseball why not Milwaukee for the best culinary city in America uh why not Milwaukee for your next vacation and so we're really leaning into that and we're we think people are really gonna to wake up you said people might be sleeping on Milwaukee it's time for them to wake up yeah it's a sleeper city but won't be for long it is time for them to wake up i love that Josh anything else you want to add that you feel like is important for people to know? I think it's go Brewers. I could not agree with you more. Go Brewers. I'm excited to see what you guys come up with when the Brewers do, fingers crossed, make it to the World Series. Josh, thanks so much for joining us here on Fox 6 Now.