The Productivity Lie

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Productivity when applied to individual creativity, I think, is exactly backward. I think we all should want to make stuff...but the hard part isn't doing it as efficiently as possible...you can do whatever you want once you're making stuff...the hard part is figuring out how to get yourself making. Focusing on "productivity" in that situation is crazy talk...instead, you need to figure out what opportunities you have and what matters to you.

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