Celebrating Hispanic Heritage Month at Monterrey Market

Fox - Milwaukee
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1 Video View·Sep 20, 2026
And we're excited for Hispanic Heritage Month here at Fox six. And if you are
too, there are lots of hispanic owned businesses you can check out all across
the area. Interviews who joins us live from Monterey Market on Main Street in
Milwaukee, taking a look at everything you could find to celebrate the
festivities. Good morning, Andrew.
Good morning brand for people. I just want to, you know, address the elephant
in the room here. Yes, I am on zoom. We were on our way to Monterey Market
right over here. We're on the city's west side near West Alice area. And we
ran into a pothole story that we've been covering all year long. And we had
a flat tire. So we are here we are working. And not just me, but we also
have a whole bunch of workers already here. They open up at 7am. We are here
at Monterey Market, as I mentioned before, one of the premier super
mercado supermarkets in our area. And I even got some time, especially with the
adjustment that we've been going on. We I was able to talk more with the
president and owner Robert Montemayor. And Robert, obviously, we are here, we
are adjusting, we are on zoom here. But I think something that's really cool
that you were able to give me a quick tour. Something right behind us here is
a fan favorite, right? Oh, absolutely. Absolutely. One of our one of our key
items here that we do, obviously, is our juice bar. And because we're very a lot
of people, you have different gyms, households, you name it, but there's a
lot of people that want maybe that that coffee in the morning, but possibly a
juice. And that's what we're able to offer them. We have the great items here
with an enormous produce department. But the actuality is from that same produce
we're able to utilize obviously from a beet juice to an orange juice. It's all
natural. Our carrot juice, our green juice, we combined it. Sometimes if you
want it without the little prickly things on the cactus, but it's still
phenomenal tasting. Yeah, I mean, we even got to see the different flavor. Then
you're even telling me that some people might be hesitant because they're like,
okay, cactus? Yeah, and they don't understand the ingredients to it or the
different vegetables that we put in. But the reality is is that the mixture does
such an incredible taste to it between like one of my one of my favorites, the
orange juice and the beet juice. Orange juice and the beet juice. Yes, but there's a
lot of people that go with the green juice and that itself has the cactus,
but they add a little bit of honey and they can get that really sweet taste to
it as well. Yeah, so you have three locations. Correct, correct. And is the
juice bar found in the other ones? Can people go to those and sign with them? So
right now we only have our juice bar in our larger stores, which is going to be
here on 70th and Main. And then our other store would be 27th and Howard. Okay,
which is used to be the old Toys R Us. Yeah, and I know that I'm trying to put
the camera here. You even mentioned this, we're getting into the cooler
months. Correct. So if you come down and you grab, you know, just an orange flavored
one, that's like prime vitamin C. Oh, absolutely. I mean, just, you know, one
good juice keeps the doctor away, I guess. Exactly. So absolutely, it's a very
popular item. Just the different juices, different herbs, different spices,
something that you can add to it that could always, you know, you know, for me
it could be something where you do a natural juice and just kind of cleans
out your old system. You know, it's just great. You said one good juice. I
mean, this is one great section, but we have many more here in the store. So
Bria, we're gonna stay here. We're gonna be on zoom for now. But of course,
we're gonna share everything that goes into him on today. Market. All right.
You know what, Andrew? A pothole could not stop you. You made it. Thank you
for being a trooper. We're gonna see you guys are on 8 15 or so, and we got to
report that pothole. Okay, we'll be right back. We've got more news and
weather after the break. 8 19. This morning we're highlighting Monterey
Market, a local hispanic owned business. As we celebrate hispanic
heritage month, Andrew, those who joins us live from one of the locations.
Andrew said anything you like so far. Uh, Bria, I see a lot. Um, and so it's
kind of crazy because we only have what between 7 to 9 to really look at
everything. We're gonna stay a little bit longer to share showcase more of
the story later on in the evening time. But we are here joined by Robert
Montemayor. And so far you've given me the tour of this space. Correct.
Obviously, we're gonna be doing a closer look at the bakery, even the
meat selection. And as we walk over there, it's hispanic heritage month.
We're highlighting another hispanic business. But what makes us more than
just your typical hispanic or even mexican grocery store? Well, I mean, we
differentiate between a lot of the big box stores because, um, you know, as
far as you'll hear, maybe some hispanic music in the background, you'll you'll
see that we have an enormous amount of different tortilla, but it doesn't stop
people from, um, international just internationally as far as across the
board, the melting pot to come here and do their shopping because again, we'll
have regular ground beef, what you're looking for. But then we'll have our
certain cuts of meat where you're looking at, like skirt steak or on a
cheddar or you know, or other meats that we might possibly have. But it's just
across the board, everything we cut fresh here from your pork chops to the
nice pork. We make our own in house chorizo, beef or pork, uh, ribs, all of
the above. Again, a large assortment again here that we have with, uh, with
tortillas itself. But we also do a lot of our marinated meats. So we do a
marinade, a beef marinade. Uh, it's almost like, uh, what we call torta.
It's a breaded steak. And then we also do a breaded chicken as well. Yeah. So
across the board, we see a little bit of seafood as well, but it's, it's very,
very same cuts you'll get in a lot of different stores. But we have a
different cut that we do on our side. Okay. And even if you like this, I mean
you offer a whole lot over here. Of course, people that have a sweet too.
They also got their own section here too, right? So we'll do our own
bakeries, a bakery that we have here. And, uh, again, nothing wrong when we're
getting into the colder season, you want to go with a nice little hot
chocolate or a, uh, or a coffee with one of the big creative that we have.
Okay. What are some of those classics that people might not know about? I
mean, I think of contrasting contrasts, um, different fund uses. Uh, we have
like our kind of version of, uh, uh, cornbread for instance, you know, those
are, are what we call, um, Maranitos or cupcakes right here. Yeah. Those are
the, but, uh, we go into different cookies as well. And it's such a huge
variety of the different items that we take in. And, um, we do again, but you
can have hollow French bread, you know, and we'll have some of the bread
itself. Um, our videos are very popular and we'll just, again, any type of bread
that you're looking for to make sandwiches or whatever it is, those have
really kind of taken off for us as well. So, wow. And this is, um, this is
their third location. Um, and if the three locations overall, this is a
massive spokes, right? I feel like there's also something we think about
sporkies too. So later on in the morning, Bria, uh, I don't know if you
know this or not, but they got first place in this book is for state fair.
So we have something even more special, uh, that we're going to be able to
preview here, but definitely a lot of options from meats to bakery. All
right. Okay. I know that sporkies covers competition was, hey, it was no
joke. So I know whatever you have to show us is gonna be great. We'll be
right back with more. We can wake up after the break. Well, all morning long
we've been taking you out to moderate market in Milwaukee as we continue our
celebration of Hispanic Heritage Month. Our Andrew Muzu has been live. They're
talking with the store's president all morning long. Andrew, you must be
hungry after all that you showed us.
Yes. And I feel like I even, I haven't even gotten to the bulk of it, you
know, because we were, you know, obviously showing the deli and all the
different meats. And then we were showing off the bakery, but I'm gonna
be honest, Bria, the main section that's really, I've been smelling them.
I've been seeing them all morning long is what we're standing right next to
here. So if you sort of describe Robert, what we're looking at here, these
are, uh, these are tomatoes. So we are, that's all made in house. Uh, so we
make any, what we make our chicharron, which is actually a pork belly, uh,
tamales. We have our, our pork, just pork tamales. We have our chicken
tamales. But one thing that makes it unique, we can do it in either half
dozens or singles. But another thing that's very unique culturally on our
side is that we also make tamales that are for strawberry or also pineapple.
So those are the ones that are very, very popular too. Uh, we sell a ton of
those, but, uh, yeah, they're very, very, very popular. Very popular. And
when people walk up to this station, they also see this grand area and this
is a restaurant. Well, what we have here, so we'll go going along here.
We'll actually have all of our hot deli items here. Okay. And our hot deli
has been very popular. We get a lot of the, uh, some people that come in for
a breakfast where they want something for the, for their own lunch or
whatever. And so we'll do a lot of our hot deli items that it's also all made
here. Um, a lot of different, like little chimichangas or empanadas, some
red barbecue, but then we go into some other Hispanic items, um, as well, uh,
from the barbacoa to the birria, which is what we'll talk about in a minute.
Classic beef in its own juice. Uh, some, um, some, uh, we'll have our, the
Mexican beans, rice, Puerto Rican rice. Uh, then we go in some flautas, some
carnitas. And then over here we have the actual, uh, pork belly, but another
very popular item that we had actually have it a little different would be our
restaurant. So this is actually Montalvo's here. Oh, look at them. Okay.
Yeah. So they're in there, uh, cooking now, just because we know what we're
prepping for, for today, which, uh, um, cause today, because it is Hispanic
Heritage Month, we are also having, um, a small little get together, a small
little festival here called Patria Festival and, uh, where we're bringing
in and we're actually giving a lot of prizes and so on and so forth. But I
mean, it's, it's just been very, very, uh, it's good to do something with the
community. And we did it last year, just had a phenomenal response and we're
doing it again today. It's a little raining out, but I believe that we'll
still do an amazing job. But, um, but getting back our, our restaurant here
has done really well with the Montalvo's and then with the Montalvo's, we
obviously go into, uh, with our different, uh, different foods that we
have. Yeah. So this, look at the spread. I mean, you see, we do a lot of
catering as well, but we also have the individual where we have some steak and
eggs, some enchiladas. Uh, we do the chicharrón with the guacamole. Um, we
do like a little tray of tacos, nachos, a whole lot, a whole lot of
different, a whole lot. I mean, there's even an ice cream shop right over
there. So, so much over here at Monterey Market. Thanks for showing us
it all. We'll be right back after the break for a final look at the forecast.
