Sydney Sweeney's bold ad ignites fierce debate

Let's now talk about the Sydney Sweeney ad that has been at the centre of a major row. It has sparked mixed reactions. The star appears in a campaign basically for a sports trading company. The billboards have taken over New York Times Square. While some passersby find the ad fun, others say it goes a bit too far. What exactly does the ad show? It features the actor posing with footballs, a hockey stick and a tennis racket. She is naked for most of the one-minute commercial, with only a few seconds showing her dress. The campaign has also drawn criticism from female athletes, in fact, who say it sexualizes women in sport. At Times Square, people have different views. Many New York residents said the billboard was inappropriate for children. Others see the ad differently. Some New Yorkers say they had no problem with it, as long as the actor was comfortable with the campaign. But then not everyone was convinced. Like we said, there have been mixed reactions. Tourists from Poland also have been saying a lot of things. In fact, one of them said the ad did not offend her, but questioned whether it used Sweeney's body to sell a sports trading platform. Listen to this. I mean, it doesn't offend me, but it seems that a woman is a hook that draws attention to the ball, to the gym, draws attention. So it's like she's selling her body. And I don't think it's cool. In fact, also visiting from the same part said the campaign was effective at grabbing attention, but questioned whether nudity belonged on billboards in a public space. Listen to this perspective. Attracting attention in the center of New York is a good strategy, but I think nudity is perceived as something that is more private and showing your body or anyone's body on billboards is not appropriate. And the campaign is basically part of the brand's push into sports trading in the US with the NFL season underway. It plans to release more ads featuring the star. The company's campaign has already drawn millions of views online, and the debate over its message is showing no signs of slowing down.