31Design | Freely Exploring Tang Dynasty's Trend through Xi'an lyf Hotel

The demand for experiential consumption is increasing among the new generation of youth, with more people engaging in freelancing and content creation. Not confined to specific cities or office spaces, they epitomize "creativity, authenticity, and curiosity", with a thirst for freedom, a boldness for exploration, and a quest for belonging. Therefore, innovative serviced apartments are permeating top cities around the world, delivering a crucial signal.

Shenzhen 31Design has once again partnered with Singapore's Ascott Group to create the lyf serviced apartments designed specifically for millennials, with a brand philosophy of "bursting with energy, sharing a new life". Amidst its swift global expansion, the lyf Luoyifang Hotel, nestled in the "Great Tang All Day Mall" within Xi'an's core business district, stands as a landmark project in China.