Million-Dollar Course Launch Secrets [EXPOSED]

We're back with another episode of Diamond Download with Cardinal Jason from Ace Diamonds. How's it going? Hey, I'm doing great brother. How are you? I did good. I know you're doing good. I know very well how you're doing. Yeah, I'm doing I'm doing well. Excited to chat through this one. I think it's gonna be a little bit different than normal, but this is gonna be a great one. Yeah, for anybody who's expecting three topics and just a roundtable and everything. You're gonna be extremely disappointed with this episode here. We got some stuff. Okay, so Chase, you're dropping a course or it's dropped already, right? Yeah, and that's just what I want to talk about. So as the time recording, this is like the quote-unquote official launch. But last week I did like an early launch, which actually was not planned. It might have seemed like it was planned, but it was actually extremely organic and genuine. I just had a crazy idea when I was working on it late at night. So we can start there. What do you want to start? Well, yeah, so like for everyone for the audience Chase is dropping a course and I have a client actually right now that I'm like helping him like set up a launch and everything. And so we're both kind of in the trenches right now. I've also you and I together have dropped multiple different courses over the years. And so this is something that I think like we know a lot about. I also think that this is like just a way that people like make money now. Like there's a lot of course sellers. But yeah, I think like I actually had a theory that the online education space is turning into like DC a little bit where it's like, you know, how like back in the day like you had a DC brand was like, whoa, he's selling online. Like that's cool. Or she's you know, her product is on a website. You can order it to your house. Wow. How cool is that? And then everyone started doing it and now like everybody has like random ass subscriptions to like a bunch of different DTC brands and it's gonna be the same for info where it's like used to think where it's like, oh, he bought someone else's course. You can't buy mine like no dude, like the average like consumer of this kind of stuff like buys probably like five to ten courses a year and like some pretty expensive stuff to like up to like five ten thousand dollars. Like a lot of people will spend a lot of money on all kinds of stuff. So there's room for you to do this. If you want to drop a course, so if you're like a personal brand that wants to do this, this will help you or if you're like a freelancer agency that wants to like help your clients drop courses and this falls. Yeah, I was going to say exactly. I think the three people it helps is the core seller the marketer or copyright or work with the core sellers and actually even think like other industries, whether you're doing DTC or doing SAS or you're doing something outside this. I think there's actually a lot of stuff that's pretty applicable. Whether it's launching a physical product in terms of doing the hyping that we're going to talk about the actual launch kind of some of the updates. So I think this actually can be more Universal than just specifically for sellers. 100% so I think to start. The first thing that you need when you're dropping a course is obviously demand. You need to know that people are going to want to buy your ---- before you start making anything. There's a couple of ways to gauge that. I think if you are going to launch a course, you should either see somebody else doing it where it's like already sort of like validated and there's like someone who you know, you see making some money with something and you think you can compete with them or do it differently or do it better. Or like you can just straight up ask your audience like I think you've done that before Chase where it's like, what would you want to see me drop? You'll tweet like you want to see an email marketing course or something like that. Like what do you how do you like find demand? Yeah, so two different courses. I've done. So the one I did for the e-commerce email marketing one that one kind of came about a couple ways. One was a thread or two on Twitter where everyone was saying like there's no e-commerce email marketing course or does anyone have a course like that and then two at the same time that was around the time that we were kind of trying to productize the knowledge that I had for the agency as we're about to scale. So I wanted to kind of build out like almost a loom library of videos for the internal team. So that was kind of the two forces for me was the fact that people were asking for an e-commerce email course on social. So I was just listening to I guess the noise and kind of the voices on social that were asking for this and then also to my team needed and was going to need this. So that was the first course on the second course. I actually did what you're talking about where I looked at the kind of the the audience that I have and there are three groups of people. One is kind of brands themselves. So e-commerce brands or SAS brands most of the time e-commerce brands to a lot of marketers the markers that work for these brands marketers that did their own stuff, whatever that might be and three kind of like this copywriter freelancer type of person and I already kind of felt like I had that course for the brands and it really felt like sure a lot of those people do by the e-commerce course, but I felt like there was this group of my audience of about two-thirds my audience that could or would buy something for me if I came up with the right product. So I kind of went through a whiteboard through a bunch of ideas of like what I thought I was equipped to teach and what I thought people wanted and then I just started asking on social media in the form of like a poll. Hey, you know would ABC or DB the most helpful and then as people ask me questions in the DMS. I was just being really thoughtful about understanding what they wanted a lot of people ask me. How do I get clients? You know, how do I sign clients? How do I send proposals? What kind of agreements do I need to I just started keeping like a mental kind of log an inventory of what my audience was asking and when I tallied it up at the end, you know, I must have had a hundred 200 people ask me. How do I get clients in a kind of a couple months period? So that's kind of what I went with and it's also like yeah, it applies to everybody everybody. There's so many people that have service businesses and they're all seem to be they all seem to be on Twitter and LinkedIn. They all want to know how to get more clients and I'm in and I think like the next part is also like do you want to go low ticket like super commoditized or do you want to go mid ticket where it's like a little bit more specialized, but it's like do it yourself like a DIY type of thing or do you want to do like a coaching program where it's like above $3,000 is usually a ticket for that. And in your case, you want to go this mid ticket, right? What you sounded at right now? Yeah, it's like this the sticker price is about $700. I'm doing like a pre-sale launch kind of about $500 give or take a little bit less than that. So yeah, it's it's kind of like in that upper end of low ticket kind of some more than maybe lower to middle mid ticket, right? Like I think five hundred seven bucks is probably mid ticket. Okay. How do you think about that? You know, it's high ticket to three grand over and the mid tickets like 500 to 1500. Like, how do you think about the kind of that gap in that breakdown? I think like under okay. So like you have and this is important people to know to you have certain price points that you have to kind of abide by if anyone ever wonders why everything is 27 47 97 197 297. There's a reason for that. There's a reason why you don't see 397 or or like, you know, 300 on the dot, you know, I mean like these are like anchors that people use because it's just where people are comfortable. If you're not there, you're in no man's land. So under 300, so like 297 and below is where you're going to see that's low ticket, right? That's something that people can kind of impulse by if they see like, oh, this is a cool skill that I want to have like, let's do it. I think between like 497 to like 1497 and that's still kind of pushing. That's pretty high. I honestly think it should be captured like 997 497. I like that. 497 997 is like that's comfortable mid ticket where people are more serious about the thing that you're going to try and that they want to learn from you, but it's still not like a huge investment, right? Then you have like between 3,000 and obviously there's like nothing between like 1497 and 3k like it doesn't make sense to have anything that's like a course and not a coaching program that's that price point 3k up to like 10k is like you can kind of experiment with stuff like people kind of at that point. It doesn't really matter because you're being closed on the phone like you're actually hiring sales people to sell this thing, but that's how I take it and you have to have a lot more support in the community. So like with a course like a 497 you just throw it out. You don't need a community. You need to ever talk to these people again if they buy it right now. It doesn't matter. There's no fulfillment, but above 3k you need to have some sort of filming. You need to have a community. You need to have a group. You need to do group calls. You need to like be there present as like the founder of course creator making touch points like making sure people are good and like adding a lot more to it. And I think you also like you have to decide kind of like where you want to go with the price point first, but you went mid ticket. I know you don't want to do like high ticket because you don't want to like do a whole community. You want to do the fulfillment part. You just want to sling a course, but you also don't want to go low ticket because you think your stuff is valuable. It is. Yeah, I think I think I've lived in this mid ticket range since I first started courses. I think you know my kind of my core course has always been 750 and then I've had other courses. I've introduced between 97 and 1497 and I really kind of like that mid ticket approach that makes it accessible and affordable because I really am passionate and sincere about helping but making sure that the course packs and delivers high ticket value. So I want to be a mid ticket course seller for a course that actually is high ticket value. So I always want my courses and people to go through it to feel like they took advantage of me, right? I paid this guy 500 bucks 750 bucks, whatever it might be and I got 5000 $5000 $100,000 worth of value for every person. Obviously it ranges but you know, I've had people that I've met and said like my course have made them five figures six figures seven figures, right? I think kind of an aggregate maybe some agency that maybe made eight figures for their clients from it, but I know people directly that made upwards of seven figures from you know, like my main course. So that was really cool to hear the email course is definitely made me in the six figures. Yeah. Yeah, so that's kind of interesting. And yeah, that was just such a monumental course from that drop like that was just so huge that like I think it kind of set the tone. And so that's another important thing to do is like doing to understand like you you have a lot on the line when you push your course really hard. Like if you're pushing a course really hard and it sucks like you will get slaughtered and you probably won't have a good audience after that because people just know that you're not worth it. But if you have a really good course that changes people's lives, then you will have a stronger audience than you've ever had before. It's an amplifier. And so when you drop the email course, everyone was like Chase is the man bro. Chase has done so much of this in the marketing community. Same with cold email wizard. When he dropped cold email mastery, everyone bought that and everyone's like, oh my God, this is the best course you could possibly get for 85. I got it at 85 bucks. Way back and like it really does, you know, change the way people look at you. And so like you have to make it good, you know, I mean like you got to go in there and you got three modules. You got to like really over deliver like you're saying. Yeah, dude, 100% so far by the way to recap we've talked about kind of a little bit of how to land on the course you're going to do right some research, you know, sing was on social listening to people would ask you. We've not talked about price kind of the low mid high ticket one question for you before we move to the next kind of section here. You you had a course right copy MBA. That was a mid ticket course, right? I forgot what it was. I think at one point it was like what 997 or something was kind of the the upper threshold and then I think you moved almost entirely to this kind of coaching kind of mastermind high ticket thing, right? Can you talk at all about like that transition? Like why did you do that? Right? So we launched at let's tell the whole story. We launched at 497 or something like that and then any like we were just selling it with our list, right? So we had to copy MBA list. That was kind of like my list and then we had your list that you'd spent years building up. So you have probably like 100,000 on there and we were just kind of like going back and forth like promoting it whenever like I don't know do a little sale or something like that do a little like live. It was kind of like webinar, but it wasn't it was like Q&A and we were just like ask you to buy at the end and so like we would kind of make just a random little sales like we send an email once or twice a week and make like whatever you know, I mean nothing crazy and then we had like a decent Black Friday decent Christmas and then I took it over because that I need something to work on like I had a couple of other projects that went sideways. And so I was like, you know, just give me this and I'll do it and then we started running webinars and that was like we started to get the word out because that's a very we're going to talk more about this later, but that's a very effective way to sell a mid ticket and on webinar you actually can go up to $14.97. I've seen people go up to $4,000 just a piff on a webinar. You can do that. Well, I recommend it but I think like $4.97 to like $9.97 sweet spot still right? So we're on there. We're selling we're slinging it. I think like $5.97 was the price we were for a little bit and bro with tick-tock and like organic traffic. I was able to fill weekly webinars for like we were getting between two and four thousand people to sign up and then 500 to 1,500 to actually show up and we were doing well. It was like every single week. That was all we would do. That was like how we made money. That was how coffee made money and then I realized and this is after I fully took it over that we could probably be monetizing these people better because there's just like more like we didn't have any coach like there and there was no copywriting coaching. There was no one doing that and I saw my buddy Luke at the time doing closer cartel. So he had like a $4.97. He was singing a webinar and then a coaching Ascension and so I was like I should do a coaching Ascension and so I just like took the weekend and spun up as much course content as I could. I pitched it at the end of a group call for all my students that had just bought from the previous webinar and I was like you guys want to sign up. Here's a link and I just started booking calls in my own calendar started closing people make a link on Stripe and then we just add them to a slack and like two extra course content and that was kind of how that started. The only reason I do is because and you if you had the time you would do this too, but there's so many people that buy stuff from you and want more. Yeah that you know, like you owe it to them before I hand it back. I'll give you an example. You know Bo right? Yeah, you know, she's working on the first video. Yeah, she had been in copy MBA for months and months and months like bought the course on a webinar didn't do anything and was kind of just sitting there with it. And then once she joined in her circle, which is like the Ascension she joined for coaching and that was when she started getting results and that was when she started hitting like 50 60 70 K months, which is crazy to do in your first year of entrepreneurship and she would she wouldn't have done that if I didn't have a coaching program. So like you add a ton of value by having that and you also make way more money. Like it's just it's almost not even worth it to just do road ticket. If you're going to be serious about it. Yeah, a lot to lots unpacked in terms of like and I know we're talking about what mercy gets in a little bit, but in terms of the webinar, correct me if I'm wrong, but you were converting what five to eight percent of people that showed up. Is that correct into actual buyers around there on the week? But yeah around there and then on the I remember when you were doing it yourself on the booking the inner circle kind of a high ticket thing. Didn't you go like 19 for 20 in terms of like closing people or something 18 for 20 something crazy. It was it was like 30 for 31 or 32. Like it was yeah. Crazy. Yeah. Yeah, that was crazy. And then on the both thing. Yeah, dude, she's a she's a rock star. I think she got up to I think she's doing like 74 K a month. She said and she actually built like an entire course within my course. Like she delivered like today or yesterday like 19 modules that was like almost four hours. It's like insane or course within the course is worth the entire price of the course and then on top of her thing. We have like over a hundred modules outside of her like insane. So shouts to her. She was awesome. Yeah, now she's a she's a Savage, but I am really an advocate of high ticket. So this client that I'm working with now that's launching this thing. He wanted to do a low ticket or mid ticket. I was like don't waste your time. This is going to be a thing you're going to work on and spend a lot of time on go high ticket. All you're adding is an extra call or two a week. You can outsource everything else. You make a lot more money. There's a lot more value there to capture for like three to five thousand dollars. So you get more that and there's your students get more. So it's usually worth it. I have a whole list. If you want I have a whole list of stuff that I did. So I will I also want to talk about the tech stack with the actual what you're doing here. And so this was basically can I jump into that? Yeah, of course. Of course. Okay. So to launch a client like this, they need obviously a website like a domain for the program. They need a ClickFunnels account. They need an active campaign account so they can send emails because it's just it integrates each other with ClickFunnels. You need Stripe. You need a Zapier account. You need an account only account, a type phone account, a CRM, and then tracking. So high reps. You already have this stuff set up. So it's not super important for you to like basically restart everything but like this is what someone who's starting completely fresh with me. Then you can connect other ESPs like PlayVio to ClickFunnels but it's not the same. And then we have the list of stuff we did. One was we wrote the VSL. We wrote the sales page. We found social group. We basically formed social group. We build the application for the call funnel. So basically like qualifying people like do you have money? Like do you actually want to do this? And then we build the CRM. We set up HiROS and then we write a bunch of emails, write a bunch of SMS and then we place a closure and set it. But in terms of like setting everything up, like you're just going to host it on Teachable. Like you did that, right? Or Podia? Yeah, I use Podia. But yeah, same thing. I know you use Teachable before. But yeah, same thing. Yeah, that's super easy to upload and everything. But the hard part is like building hype. And like building, you know, demand for this thing you're about to drop. What kind of stuff did you do recently to generate demand for this thing? Yeah, for sure. And by the way, my stack was way less thorough. So I think yours is definitely a better stack. What I basically did is like I use Squarespace for my website. So I built a landing page on my website. So it was like chasediamond.com backslash clientacquisitioncords or something. So I built a landing page out there that basically said, hey, this thing is dropping by the end of the month. And if you sign up and enter your email here, you'll get a special discount and be the first to know when it's live, right? So I basically built a simple lander with probably I don't know, maybe one or two paragraphs and then just like an email opt-in. And then obviously with that, right, like I pushed that within my newsletter. I push that on social, push that via my SMS list just to try to get people to specifically join that list. Obviously, right? Everyone's on my list already that's receiving the emails, but I wanted them to take that action and that intent of actually going out of their way and kind of being introduced to some friction to enter their email into this thing. Right, that way I knew they were serious and you always see a way stronger engagement and conversion rate for the people that actually do that, right? The wait list, kind of the pre-buyers list is always going to perform way better, you know, subscriber for subscriber than anything else. So I have my website on Squarespace. You can use anything. I had my email account and then I had basically my Podia, which was my teaching platform and that had the Stripe and the PayPal integrated in and that was kind of my stack. As I offer kind of, you know, colder traffic webinars and those things as well, you know, I think it makes sense for me to do like some retargeting ads and make sure high-risk is set up and maybe do some of like the webinar software that you had. What would you say for you? Like for me, my stuff was so dead simple. I already was using it, already had it, took maybe 20 minutes to set up everything. For you with like the new setup, the new build for this guy, what was the approximate time it took to set up and what was the approximate cost? Did it take you a couple hours, a couple days? Was it $100 a month, $500 a month starting out? Yeah, I think with everything and by the way, not a lot of people are going to need all of this stuff. I'm building it this way because I want him to have these systems for years. This is not stuff that everybody needs. I think in total hours, especially writing the VSL that took a long time, like writing the copy takes a long time, emails and everything. But like without that because that's probably like four or five hours on its own. But everything else, six to ten hours total setup, maybe three or four if you're really fast and you're ignoring like CRM, Pyros and stuff like that. And it's also going to contractors. I have people that are helping me out with this because I got other stuff too. But in terms of hype, so you have the email waitlist, but you're not only promoting it to your email list, are you? Like you're using social obviously too, right? Yeah, so I did social and actually want to talk about something that I did. I don't know if it was by accident, but I did this last week, which it wasn't part of the master plan, but I think it actually worked. So essentially what I was doing is about maybe two to four weeks ahead of the launch. I just started kind of sprinkling in posts on social, the kind of announcements within the newsletter. Hey, got something cool dropping at the end of the month. So let's say this is at the start of May. At the end of May was kind of when I was planning on launching. I would start saying got something really cool launching, perfect fit for freelancers, copywriters, agencies. Hey, you know, here's that link I was talking about before. Make sure you're on this list. This is the only way that you'll get a discount type of thing. So from social, from the email, etc. You know, I think there probably was around a thousand people that joined the waitlist. I pushed it a little bit hard, not super hard. Last week, I was supposed to push it really hard, but I kind of did an audible last minute where I've been working on this course super late at night. One of the nights late, I was like, screw it. You know, I want to get as much social proof and as much feedback on the current stuff I have before I do the official launch, which that's happening this week. I'm going to do a pre-sale. I'm going to let people know there's no landing page. There's no sales page. It literally was the option to buy with just a list of the modules. That was all it was. I told people I'm still adding more. I think at the time there was like 84 or 94 modules. Right now, this very point in time, there's 124 with still more to add. I said, hey, look, I wasn't planning on doing this. It's going to actually benefit you. Here's why I'm doing it. I want to get feedback. I want to get social proof ahead of my launch and it's just going to benefit you because you're going to get a price that's going to be better than I'm ever going to offer again. So I sold it at $300 instead of the this week I'm doing at $450. I gave people like an extra $150 off just to do tons of urgency. I wasn't planning on doing that. I went fairly hard for about two days just doing that and I did 149 sales on that at that price. So end up being about like $44,000 from that. But most of the promotion is going to happen this week. So I'm hoping to do you know, just as many if not more sales and at a better price point. So kind of going back to like the low ticket thing. I do like almost 150 people bought at $300. You know, to get that many people to buy anything is really hard. And at $300, it's like, damn, if I just waited till this week at $450, that's an extra like, you know, $10,000, $20,000 I left just on the table and those people probably would have bought anyways. So that's probably the downside. But it was just great to get the urgency out there and just start getting feedback and people are asking for things and they're leaving reviews and people are asking to affiliate it. So it was really great to get into motion and it really kicked my butt and making sure that I got everything done ASAP because I was kind of lagging dragging my feet just making sure it was perfect and being a perfectionist or as soon as I hit that button for the presale, I'm like, oh ----, the pressure is on. I got to finish this. So I think that was actually great in that regard. Yeah. I think that's a solid launch. I wouldn't stress too much about like dropping it a lower price because like, I don't know. I feel like that's a pretty big difference like for the average person like 150 bucks. It's a big difference. I feel like that's probably the reason why they would have bought but what I was going to say about launching. Okay. So first thing on the hype, I personally believe that you can't it's really hard to over promote on socials. It's definitely easy to over promote via email. Like if you're sending two emails a day and it's all about the course and the launch and everything people are going to be like, like bro, we get it but on social if you're sending 10 posts a day and you have like five that are about the thing the launch that's not over promoting. It's a 50% of your content. You just have to up the content. If you're doing three posts a day and you're doing three posts all about the course and maybe it feels like over promoting but if you're doing 10 a day five evergreen and five about the course, you'll be fine. There are people on Twitter that promote their thing a lot promote launches hard promote even products. They've had for a long time really hard and it's not annoying if the copy is good and and they have other content that's not about that. So Hassan Mr. Overpaid, I doubt you know who that is, but he's a buddy of mine. I met him down here in Miami. He has this group called new money. He's had a few years and he has done stupid numbers like multiple seven figures off just Twitter. I've never been able to do that. I don't like Twitter as much for promoting stuff. I'd rather do it on video platforms like Instagram, TikTok or obviously YouTube but he's done well on 12. So have the ship 30 guys. Yes, pretty sure that's how they make a bunch of my I'm pretty sure it's Twitter. I think Twitter is a big one, but it actually reminds me. One of the things I did on Twitter was really interesting. I think I told you about this offline, but basically what I had done. I did this actually on Twitter and on LinkedIn where I basically this post and I'm pulling up right now where it basically said deleting this in 30 minutes. Let's make a deal. I have an awesome new course launching next week on how to acquire clients for your agency or freelance business. I'm talking cold email cold DMS lead magnets social media more. The course is really really good. I'm still adding content and working on some formatting of the court current content. There are 84 modules now with another 20 plus coming soon. I want to get social proof and reviews ahead of launch. This is where you come in because of this. I'm giving off almost 60% of the course for the next 30 minutes DME ASAP saying course and bro. I did that on Twitter and LinkedIn and I had 300 something comments by the end of it on LinkedIn and I ended up with like 150 DMS on Twitter. A lot of people didn't read the fact that I said I'm giving 60% off people read it as I'm giving 60% of the course away where I actually put off and then they're like, hey, you tricked me like bro read this again. They're like, oh my God. I'm so sorry. I got like two three people that read it too quick, but that actually was really effective. So I posted about it once or twice on LinkedIn two or three times on Twitter once or twice my other tools platforms and I sent like one or two SMS and maybe two or three emails. So that was like a good amount of promotion, but I didn't overdo it. Like I didn't want to burn the audience before this week this week. I'm going to go a lot harder and I'm actually going to take like more of like an educational approach. So I actually just sent an email right before this and I want to really teach in these emails and then sell alongside it. So basically like today's email was all about how to attract your dream clients. I kind of talk about like, hey, you know, I've been deep in the trenches growing freelancing businesses agencies signing, you know, a thousand plus clients all time. And there's been one thing that's been super consistent for us and it's been lead magnet funnels. And then I talked about like what a lead magnet funnel is basically six steps to actually build one. So identify your clients pain points create a high-value lead magnet design it set up emails promote it optimize it right? And then I'd say like by the way, those are exactly the things I talked about in the course. I'm going to teach you exactly that and if you're worried about the social media part, I teach you how to grow on social. So that's really the approach. I'm going to take this week is I'm going to be sending a lot of emails, but I'm going to make sure that whether people buy it or not the email teaches them something that either the a they feel appreciative and don't unsubscribe or be potentially feel indebted and kind of curious and intrigued to actually buy the course because the emails were pretty good. That's kind of how I'm doing like the promotion piece. I think it's solid the only thing that I would add and this is only because like, okay, so I will say for anybody who wants to launch a course. I know you're doing the numbers in your head and you're thinking like, okay, I have let's say a hundred thousand followers. If I get 2% of my audience to convert that's 200 people or 2,000 people and if I sell a thing that's 500 bucks, I'll make that a million bucks million dollars not going to not going to happen not going to happen when we did the copy MBA launch. I almost passed out because I was upset and how do you remember that? Well, so I don't remember the launch but didn't we did about a quarter of a million dollars organic in the first quarter, right? Yeah, but we did we only did bro. I literally in my head manifested like 30 grand. How much do we do a lunch? I manifested in my head. I thought that we were going to do a hundred K in the first day. I was convinced. I was like, there's no way we won't we launch it in the so we launched it like a new by midnight. We had done like 25 K. Okay, and I was so upset bro. I think over yeah, like over time like we got a little bit more in but like I also was thinking like we dropped it at a discount and I was thinking like **** that was our ace like how else are we going to get people to buy this thing? And so and I put so much time like I do that course took me forever to make. Oh my God. And so I was thinking like dude, that's it. Is this it? Like is this all the money we're going to make was this all for nothing? I thought that was it little do we know like whatever but so you're not going to make the numbers you think you're going to make I would say like keep your expectations low because even if you think you have this crazy strong like this is also when I was like doing pretty well on TikTok and you were still running Twitter like we had traffic and we had a big waitlist and we launched it and like I remember it just like not being what we thought it was going to be anyway. So I was thinking that for a lot of people. You included Chase would benefit from doing like a webinar type of thing for the launch. Yeah, and I think like it would make a ton of sense to do like a free training and then you launch at the discount Q&A and then a ton of urgency like when you're on the live you have to make it sound like the biggest deal in the world like you have to make it sound like yo miss this free class this webinar or whatever. It's not happening again. You're never going to see it. There's no recording. There's no recording unless you want to pay me $1,000 in which case yeah, but you're not going to get there's one chance for you to see this ---- for what I'm about to show you and then get as many people in as you possibly can ton of urgency and then sell really hard would say if it's usually 997 you have 497 on the webinar you can easily get a thousand people on there and like for a big launch where people have just been like look sorry, but blue balled for like the last however long like you can get hundred fifty two hundred people to buy right there and then you can you can decrease the discount a little bit over the next few days like if you do it on like a Thursday and you sell till Sunday you can make stupid amounts of money. I think that's totally possible and I think that's probably the best way to do it. I think if you were to ever launch something a little bit higher ticket or something else or whatever if you get an opportunity do a webinar. It's so it feels more guaranteed. It feels more secure because really what you want bro, and I remember when we launched copy and data is what I was thinking. I was like, I wish I could just like go into these people's because there's all these people in the waitlist. They were so interested and then I send out the link and they're like, well, yeah, I'll buy it later. Whatever. I was like, how can I force these people to buy my thing now? I was so impatient. I was so upset. I was just like how can I force them to buy it doing a webinar is the closest thing to forcing someone to buy something that you can possibly get. I'm very partial to that. Now. I don't think I'll ever launch anything else to my audience without a webinar. Yeah, and I mean dude with all the reps that you got you got so good. I mean seeing the numbers go from like low low five figures all the way up to like just about six figures on weekly webinars was like insane remember every week. I think what I text you before saying good luck an hour and a half later was about you call me and you would show me what the numbers were. I was like what really like insane. Yeah, and that combined with a high ticket to like upselling to those people and like running, you know calls to like numbers like this is like people need to understand that like if you have a really good course and a really strong audience and to monetize properly and everything you have an automatic seven-figure business like this is it's not that difficult. Really? It's much easier than like getting the seven figures profit with you know, some sort of brand or with a software. Yeah, you can get to seven figures profit in your first year almost guaranteed if you don't mess it up if you just like really try. Yeah, this was great. We missed do we miss anything? So I know we talked about all right. So kind of a recap we talked about how to learn what to sell right kind of doing the research that part we talked about like the different price points that you can live in between low mid high ticket. We talked a little bit about kind of hyping and launching we talked about how you would launch with a webinar for something like this. We talked about the tech stack. I think that's pretty thorough. That was pretty good. Cool. Hell yeah. I chase episode buddy. Thank you for watching this. I this is one episode. If you have any questions leave it in the comments and I will go and take those down chase will probably try and take those down too. But yeah, go logic course go scam. I'll see you guys next week. Cheers man.