Timestamps: 0:00 - Intro 1:42 - The trap keeping skilled tradespeople stuck 3:08 - What happened after his very first YouTube video 5:47 - The one thing Google can't give you 7:30 - The hidden pattern behind these channels 9:57 - The method that replaces brainstorming 11:48 - The scripting method 13:23 - The one-line prompt secret for better AI output 14:12 - The simple recording setup for non-technical creators 16:40 - The one task where ChatGPT beats Claude 16:55 - The weekly workflow blueprint 17:37 - Common beginner excuses dismantled 19:28 - Why YouTube videos keep working long after posting ---------- SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane's opinion based off of his own life experience and the research that he's done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don't just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees: bls.gov(bureau of labor statistics) nces.ed.gov(national center for educational statistics) payscale(provides information on jobs and degrees)
AI Generated·May contain errors
Video Summary
AI Generated
This video details a strategy for non-technical professionals to monetize their industry expertise on YouTube using AI. By treating AI as an \"extraction machine\" rather than a content generator, creators can turn real-world wisdom into high-performing scripts. The system focuses on proven market demand and a streamlined four-hour weekly workflow to generate significant income.
In this video, I'm going to be breaking down how my 50-year-old brother makes $214 a day
with Cloud AI, and this is the full system from start to finish so that you can just
copy it.
This is coming from someone who's made over $10 million from something that started off
as a side hustle, built this YouTube channel past 1.5 million subscribers, and I've helped
everyday people generate over $100 million in results.
But my favorite result out of all of it is, of course, my own brother.
He's 50 years old, he spent 30 years in the trades, not very tech-savvy, and he posted
his very first YouTube video of his life, and it did over 800,000 views.
And 29 days later, he had a $214 a day, and that's a $70,000-plus-a-year run rate.
And last month, he had a record month of over $18,000.
So he literally went from zero to a full-time income in less than a month.
And he didn't learn to code, he didn't do this selling AI services to companies.
He just spent four hours a week or less on this while still running his full-time business
in the trades, and he followed a system.
And then Claude did the heavy lifting for him.
All of it.
F***ing near every hard part.
Now, quick warning before we start, the AI money space is absolutely flooded with slop
right now.
Recycled garbage from people with zero results, and they know that it's bulls*** when they
post it.
Perfect example is all the people that say that you can edit your YouTube videos fully
with AI, when literally none of them edit their YouTube videos fully with AI.
They might use AI to edit a little bit of it, but the vast majority of it is done by
a real editor.
However, everything here is real numbers and real screenshots.
And by the end, you will have no f***ing excuse left.
So if you appreciate me making this type of content, then let me know by gently choosing
that like button and let's jump into it right now.
Okay, so a while back, my brother Zach calls me up and he says, man, my body's starting
to wear out.
My back is killing me.
I do not want to be doing this into my fifties and my sixties.
Shane, can you help me make money without having to use my body?
Now, here's the thing.
Zach runs an HVAC business, right?
He's been in the trades for 30 years and his HVAC business is successful, but a business
like that is kind of like a job with golden handcuffs.
The money's fine, but it only pays if your body shows up and does the work every day
forever.
And golden handcuffs are still handcuffs.
And there's a lot of people that end up in this situation.
I was in the exact same situation with my high paying pharmacy job.
I went to school, got a doctorate, got a high paying job because I didn't want to be poor.
I was making six figures a year, but it was definitely a golden handcuffs job as well.
Now, he thought I was going to tell him to get a remote job or grab some kind of online
certification or maybe find himself a nice safe desk job.
I told him no, just start a YouTube channel.
And he looked at me like I'd lost my damn mind.
He goes, Shane, I'm not tech savvy.
I've never made a video in my life.
I'm in my fifties.
Nobody wants to listen to a 50 year old.
Now, does that sound familiar?
Because I'd bet money that you've probably at least said or thought one of those exact
same sentences to yourself.
And every single one of them is wrong.
Not kind of wrong, but provably mathematically embarrassingly wrong.
And I'm about to prove it with AdSense screenshots.
So I told him, just trust me, bro.
Do exactly what I say and it'll work.
And he trusted me.
And the moment he said, I'll do the work, that was the moment I knew he'd already won.
And his very first video, the first video this man ever posted in his life, with the
help of me and my system, blew up to over 800,000 views.
And 29 days after posting it, he opens his AdSense and he sees a $214 day.
Now, let me do that math for you.
$214 a day is 70,000 plus a year run rate.
So that's a full-time income in less than one month from zero.
And when he saw it, he was freaking out, right?
He called me being like, oh my gosh, this is incredible.
I can't believe this is real.
He was frantically refreshing his analytics all the time.
And look, I've watched a lot of people make their first internet money and I've worked
with hundreds of them.
And there is nothing like the first time money shows up that didn't come from trading your
body and your hours for it.
And I honestly can't describe that feeling to you.
It's kind of like trying to describe the color purple to someone who's colorblind or
someone who's never seen colors, right?
There just are no words to describe it.
You just have to see it show up in your account to really understand what it feels like.
And honestly, it doesn't even need to be a full-time income.
Even just making some money on the side, just having a second income, having a side hustle
money that isn't tied to your main job is an incredible feeling.
YouTube and building your personal brand just got 10 times easier and nobody's talking about
it.
And the reason it got 10 times easier is because of AI and specifically Claude AI.
And that's what we're going to be talking about in this week's live training that we're
doing.
Click the link down the description in the pinned comment below.
I will be there.
I'll be answering questions before, during, and after.
We'll also be giving you an AI that's been designed to help you pick your niche if you
don't have one in the first place.
Or if you already have one, it's going to help you make it 10 times better.
So we worked very hard on this AI.
People absolutely love it.
We've literally gotten hundreds of comments from people that love it, so you do not want
to miss out on it.
And if you're watching this in the future for whatever reason, or it's already past
the time of the live training, still click on that link because we will be having more
live trainings in the future and you will be the first person to know because it'll
put you on a wait list for that.
But with that being said, it's completely free.
No reason not to attend.
Click that link in the description, the pinned comment below, and I'll see you on the other
side.
Now, here's what I need you to understand.
Zach did not get lucky, and I'll be honest with you because he'd say it himself.
That first video was not some Hollywood production.
It was basic editing, first time delivery, and it didn't matter.
The system made the video work anyway.
Real wisdom, a proven idea, and Claude doing the heavy lifting.
That's it.
Now, here's one of the boldest statements I'm going to make in this whole video.
Zach never really learned AI.
Read that again.
The guy making $214 a day with Claude AI never learned AI.
No coding, no prompt engineering course, no 40-part tutorial playlist.
He learned one skill, how to talk to Claude, which was set up the right way, like a friend.
That's it.
It's kind of like texting a really smart buddy who happens to work for free.
And here's why that works for him specifically and why it's going to work for you as well.
Anyone can Google information.
Information is free.
It's everywhere.
And on its own, it's kind of worthless.
But wisdom, decades of actually doing the thing, knowing what breaks, knowing what's
a scam, knowing what nobody tells you, on day one, you cannot Google that.
Anyone can Google information, but nobody can Google your wisdom and experience.
And Zach had a lifetime of real trade experience in his head.
The only thing he was missing was a way to get it out of his head and onto YouTube fast.
And that's what Claude is.
It's not a replacement for you.
It's an extraction machine for your wisdom.
So let me show you how big this actually is.
Over 100 years ago, photography was an expert's game.
You needed chemistry knowledge, dark rooms, expensive equipment.
Regular people were locked out completely.
Then Kodak released a little box camera called Brownie for $1.
And overnight, the question changed.
It was no longer, do you understand photography?
The question became, do you have something worth photographing?
So the money, the memories, the entire industry shifted away from people who understood the
machine to the people who had something worth pointing it at.
And this is exactly what Claude just did to content.
The question is no longer, can you write, script, research, structure, and edit a video
perfectly?
Claude handles damn near all of it.
The only question left is, do you have something worth saying?
And if you've been live for 30, 40, 50 years doing basically anything, a trade, a career,
raising kids, getting really good at singing, surviving something hard, having problems,
and then overcoming those problems, then yes, you f***ing do.
So the system that I gave Zach, the one that I'm about to break down piece by piece, I
call it the wisdom machine.
You supply the wisdom, but Claude supplies nearly everything else.
Now before I open up the machine, you might be thinking, okay, Shane, cool story, but
that's your brother.
He had you on speed dial.
Must be nice, right?
No, no, no.
Zach isn't the outlier.
Zach is the pattern.
When Josh first started working with us, he was making less than $1,000 a month.
With our help, he got to over 180,000 in a single month.
And he did it just by making very helpful content in the IT and cybersecurity space.
Nicole got to $80,000 a month, helping women get into a very specific cybersecurity job
called governance, risk, and compliance.
Antoine got to over 100K per month with tech sales.
And it's not just technology-related careers.
Bill got to 70,000 in a single month, teaching people how to become financial controllers,
which is essentially a very high-level accountant.
And Nurse Jen just started a few months ago, and she already has three videos, over 600,000
views, and she's making a full-time income, and she quit her nursing job.
And now she's traveling all over the country in her RV van.
And she's literally recording the videos in her RV van, which I thought was pretty cool.
And it's not just jobs.
RJ the Unretired got to nearly 30,000 a month, just a few months after he started, teaching
people how to retire early.
And Craig has one of the biggest realty businesses in Montana, and one of his very first videos
with our system got over 100,000 views.
And it's not just money-related stuff either.
Isaiah made it to nearly 30K per month, teaching people how to get better at singing.
And this was after failing in a bunch of other different coaching programs.
And the couple, Damien and Kennedy, made it to a full-time income by teaching Christians
how to find their ideal Christian partner.
Right?
And it's not just people in my world as well.
Go look up a channel called Blue Collar EDU.
He's a journeyman lineman teaching trade careers, and he has a big channel in the exact same
lane as Zach.
So they're not special.
They're all just using the same playbook.
They're either older or they have experience.
Most of them are non-technical, and they're in relatively boring niches, and they're all
winning.
Because before AI came out, the only people who could post on social media were young
people who knew how everything works.
And now that AI has come out, it's leveled the playing field, just like Kodak leveled
the playing field for cameras and photography.
And now the people that are winning are people that actually have something worth saying.
People that have experience.
People that have wisdom.
People that either are older or they're very good at whatever they're doing.
See the pattern yet?
Awesome.
Because everything they're running, I'm about to hand to you.
But if you need help selecting your niche, or you want to ask me questions directly,
or you want a step-by-step guide to get started that goes beyond just what we're going to
talk about today, then go ahead and click the link in the description in the pinned
comment below to attend my live training that's happening this week.
All right.
Now, let's get to the wisdom machine.
Step one.
Now, here's what Zach did not do.
He did not sit down and brainstorm video ideas.
Brainstorming is where beginner channels go to die.
Zach's first video, the 800,000 view one, was not a stroke of creative genius.
We found that idea.
It was already proven.
And videos on that exact same topic were already pulling massive views on channels way smaller
than the views that they were getting.
And we just made a better version of the video that the audience had already voted for with
their eyeballs.
And I would know because this is the exact process that I've used on this channel for
years.
I find proven outlier videos typically from smaller channels where the video is either
mediocre or preferably bad, and then I remake them with better execution.
And I've got entire videos on this channel breaking that process down.
But here's the quick version.
And here's where Claude comes in.
Now, I'm going to put a prompt up on the screen.
You can copy and paste this prompt and put it into Claude.
Or even better, you can get my Claude skills bundle by clicking the third link in the description
in the pinned comment below.
And what it's going to do is it's going to interview you.
So it's going to ask you one question at a time until it has enough context to give you
a really good answer.
And that's actually the last line of the Claude prompt.
And it's also what the Claude skills will do for you as well.
And that last line is a secret, and I'll show you exactly why in a minute.
And it might be the most valuable 20 seconds on this entire video.
But here's how to get started.
Open YouTube in an incognito window and search the topics that you know best.
Look for videos with way more views than the channel has subscribers.
We're talking 100,000 plus views on the channel with under 100,000 subs.
And there's at least a 5 to 1 views to subscriber ratio.
And then try to choose videos where the content is either mediocre or preferably bad.
And when all of that's true, the gap between the views and the subs means the idea is carrying
the video.
And that's the idea that you want to remake with your wisdom on top.
Then you want to run prompt number one to pressure test the niche before you record
anything.
Now, that's the labeled how to.
Find the proven idea first, remake it better, and never create from scratch when the audience
already told you what they want.
So step two is where the wisdom actually comes out of your head.
See, Zach does not write the scripts.
The man has never written a YouTube script in his life and he never will.
What he does is what I call a yap session.
So he opens Claude.
He opens the script writing skill, which I give you a light version of that skill with
the Claude skills that I have in the description in the pinned comment below.
Then he hits the microphone button and then he just talks, right?
Like basically, he's just explaining the topic to a buddy over a beer.
It's rambling.
It's unorganized.
It's just half sentences.
Doesn't matter.
Then the Claude skill is going to interview him and kind of ask him questions.
And then he's going to answer those questions with another yap session.
Usually it's a very quick one.
And then Claude takes that pile of raw wisdom and structures it into a clean, tight video
script in his voice, with his stories and with his opinions.
And that's why it doesn't feel like a content because it isn't.
It's his brain.
Claude just did the typing.
It's almost like having your own personal ghostwriter.
And this is exactly why I use Claude over other tools for this.
And I say that as somebody who's tested basically all of them.
Claude is flat out better at creative work and writing.
And it actually sounds like a human being if you have the right skills instead of a
LinkedIn post.
And it is genuinely easy to use.
And my 50 year old ice cream maker destroying brother uses it every single week.
Yeah, he got me an ice cream maker one time and he's so bad with technology that he immediately
broke it because he plugged it into the wrong outlet.
Which is love you, bro.
So here's Claude prompt number two.
I'm going to put this up on the screen.
You can copy and paste this, put it into Claude or even better, use the Claude skill in the
link in description, the pin comment below.
Now, the secret that I promised you, every prompt that you ever write should end with
one line before you answer.
Interview me one question at a time until you have enough context to give a great answer.
And you'll notice that almost all of my Claude prompts have this.
And that is one of the biggest secret sauces.
Your output is going to be so much better if you do it.
Now, you don't necessarily have to do one question at a time.
Sometimes you can just have it ask you a bunch of different questions at once.
But to start, before you get good with this, I like to do one question at a time, because
here's the truth about why AI gives most people garbage.
Most people give AI garbage and garbage in, garbage out, right?
No context in, you're going to get slop out.
But that one line flips the entire relationship.
Instead of guessing what you want, Claude pulls the context out of you, your niche,
your audience, your stories, your goals.
And then it answers, right?
That single line is the difference between AI slop and the wisdom machine.
Now, you might be thinking, okay, Shane, but I'm not technical.
The recording and the editing part is going to eat me alive.
Let me remind you who we're talking about here, right?
Zach barely knows how to operate his phone, right?
This is the man who murdered a perfectly innocent brand new ice cream maker by plugging it into
the wrong outlet.
Rest in peace to that ice cream maker.
It deserved better.
So the tech stack had to be simple or he'd have quit in week one.
So here's the entire thing.
You got to have a camera.
You can definitely just use your phone.
You want to have a basic microphone.
I believe that he actually did end up getting this microphone just because he saw that I
had it, but you don't need a microphone like this.
I will put up on the screen a super basic tech stack that you can get if you really
want to know that has everything that you need.
And then you want to download a software called Descript because it has a teleprompter app
built in and you can record directly with Descript and then you can edit with Descript
as well.
So no studio, no color grading, no motion graphics needed.
And remember, his first video had basic editing and first timer delivery and it did 800,000
plus views anyways because the idea was proven and the wisdom was real.
So here's how to start.
Use the phone that you already own, propped at eye level.
You can also literally use the webcam on your laptop if you want to.
That's exactly what nurse Jen did and she's getting millions of views a month doing this,
but do make sure to prop it up to eye level.
You want your face to be approximately where my face is in the screen, right?
You don't want your face to be down here or you don't want your face to be cut off
up here or down in the bottom left like this or anything like your bottom right, I guess,
or anything like that, right?
Make sure it's approximately eye level kind of like this.
You can have your head kind of like this if you want.
That looks fine as well or like this.
Generally speaking, in the middle is probably going to be the easiest and the best.
Then add a basic USB or lavalier mic.
A lot of these are under $50 and these will get you 90% of the quality of something like
this, which is much more expensive.
And then just get Descript.
Okay, Descript is going to have a teleprompter app built in and you can also edit the videos
and it has really good AI capabilities.
Then you want to take the script from Claude, copy and paste it into the teleprompter app,
and then record the whole video in one sitting just reading the teleprompter app.
And then edit it with simple cuts only in Descript.
You could use a free editor if you want to.
CapCut's fine.
Adobe Premiere Pro is fine as well.
We've just found that Descript is by far the easiest one.
And do not buy anything else until you've done at least 10 videos.
Okay, don't be the gear guy, okay?
The gear person or the gear guy is someone who thinks his video is not doing well because
he doesn't have the right gear.
In 99.9% of cases, it's not the gear.
The gear does not matter.
Nobody really cares that much about the gear.
What they care about is the idea of the videos.
Then you can use Claude to come up with the title of the video.
And then you can use ChatGPT to come up with the thumbnails.
So basically, just upload a picture of yourself, upload the title, and then tell it to make
a thumbnail for that video.
So thumbnails, in my opinion, are the one thing in this entire process that ChatGPT
does better than Claude.
Okay, so step four is the four-hour work week.
And here's the part that nobody believes.
Zach spends four hours a week or less on his channel while still running his HVAC business
full-time.
And here's his entire week.
One yap session into Claude.
Claude structures the script.
He records it in one sitting off the teleprompter.
Simple edit.
Posted.
Done.
Yap.
Script.
Record.
Post.
Repeat.
The system compresses every part that normally eats people alive.
So no staring at blank pages.
Claude handles it.
No idea roulette.
The ideas are already proven.
No editing rabbit holes.
Cuts only.
Four hours.
One video.
Every week.
Compounding.
The algorithm does not reward talent.
It rewards showing up with proven ideas consistently over and over again until the math tips in
your favor.
Now let's kill the excuses one by one.
Because I can already hear them through the screen.
I'm too old.
Being older is an advantage.
Anyone can Google information.
But nobody can Google your decades of scars.
Experience.
Wisdom.
The internet is drowning in 22-year-olds reading Wikipedia at a camera.
But a real human with real wisdom is a pattern interrupt.
Zach's 50.
Craig's in his 70s.
Next.
I'm not technical.
Neither is Zach.
Rest in peace, ice cream maker.
If you can text a friend.
If you can talk on a phone.
You can run the system.
That's genuinely the whole skill.
Next.
I don't have time.
It's four hours a week.
And let me be real with you.
You spent more than four hours this week watching videos about making money instead of making
any.
And you know that's true.
So next.
AI content is all slop.
Yeah, most of it is.
That's the opportunity.
Slop is a faceless channel reading a robot script about a topic nobody in the building
has ever actually done.
This is the opposite.
A real human being sharing what they actually know.
Solving real problems for real people.
Claude doesn't replace the human.
It amplifies the human.
Totally different ballgame.
And here's the thing.
The more garbage floods the feed, the more real humans with real wisdom stand out.
Not less.
And if you have any more excuses that you want to literally ask me directly about,
attend my live training.
Plus, it's going to answer literally every question you have, because I'm going to teach
you step by step how to get started on an even deeper level than this video.
And in case you're thinking $214 a day is the ceiling.
Well, let me ruin that idea for you as well.
$214 a day was day 29.
That was the floor, the starting line.
Last month, Zach had his best month ever of over $18,000 in a single month.
So that is not side hustle money anymore.
That is more than most salaries from four hours a week in a so-called boring niche.
Run by a guy who couldn't operate an ice cream maker.
And here's the thing about YouTube that no other platform gives you.
It compounds.
Videos that he posted months ago are still paying him today.
Every upload is another employee that works 24-7 and never calls in sick.
So golden handcuffs?
They are gone.
His body gets to retire, but his wisdom doesn't.
All right.
And I need you to hear this one more time before we land the plane.
This is not a Zach thing, right?
This is not a Zach being Shane's brother thing.
This is a system thing.
Carla Singson landed a contract worth over $100,000 with about 1,400 subscribers when
her videos were getting 100 to 200 views each.
So if you know how to monetize correctly, which is another thing I'll be talking about
in the live training, the amount of views you get and the subscribers you have don't
really matter.
Subscribers are a vanity metric.
Buyers are the real metric.
Dr. Clifford Stoomey built his channels to six figures a year.
Judd Albring is crushing it, and he has over 500,000 subscribers.
These are all different ages, different niches, different starting points, different backgrounds,
different life experiences, but the same system works for everyone.
So here's what happens next.
The free workshop this week.
That is where I'm going to hand you this system live step by step, plus a niche validator
AI that's going to help you pick your niche if you don't have one already.
Or if you already have a niche, it's going to help you dial it in to make it 10 times
better.
So click the link in the description in the pinned comment below to attend that.
Do not miss out on it.
We do have limited seats for the training.
So if you click that link and there aren't any seats left, or if you see this in the
future, then click the link again and it'll sign you up to whenever the next training
is.
Now, I know that 99% of you won't do anything, right?
You'll watch this, you'll nod along, and you'll go back to scrolling.
And honestly, that's fine.
The video is free.
Do what you want with it.
And honestly, I love giving away a ton of free value in these videos, and I love giving
away a ton of free value in my completely free live trainings as well.
And we've gotten countless amounts of comments from people saying how we've helped them grow
their YouTube channels just from the free content alone.
And so I know that 99% of you are never going to work with us one on one, and that's totally
fine.
With that being said, for the 1% of you out there that want a hand-holding, one-on-one
mentorship experience, or you want us to literally just do the work for you to help you grow
your YouTube personal brand, we do work one-on-one with a very limited amount of people.
So if that's interesting to you, click the second link in the description in the pinned
comment below to book a call.
On this call, we'll figure out where you are right now, where you want to be, we'll make
a plan to get there, and we'll see if we're a good fit to work together or not.
This truly is intensive one-on-one coaching, so it's very limited how many people we can
work with.
And we only accept about 18% of people who apply for a call.
So only apply if you're very serious about growing and making money on YouTube.
And the types of people we typically work with are going to be professionals, usually
with at least 10 plus years of experience, or people who are high achievers or experts
in their career or their field, and they want to give value to the rest of the world.
We also work with business owners who want to get more leads and make more sales from
YouTube.
We also work with YouTubers who are getting a lot of views, but they're struggling with
monetization, or YouTubers that are crushing it but want to crush it even harder, or people
who have large followings on other social media platforms like Instagram or TikTok,
but they want to come over to YouTube because they know that YouTube is by far the best.
So if that sounds like you and you're very serious, go ahead and click that link to schedule
a call, and we look forward to talking with you.
With that being said, if you want to see an example of one of our clients that we worked
with very closely, Isaiah, we helped him get to nearly $30,000 in a single month in his
first few months on YouTube, then go ahead and click this video right here.