Grok Bot Is the Easiest Way to Make Money With AI

This is an amazing opportunity. This is a new product. It works great. You're getting probably $10,000 worth of tokens for your subscription. Use it to make money. Stop organizing your Gmail for the sixth time. That's not going to change your life. Anything you see on Twitter that people are getting wrong about Grokbot? Yeah, everything. Oh, let's hear it. Everything that I see on Twitter is like, whoa, I just had Grokbot make this knowledge graph and it called my dad and this and that. It's just advanced forms of procrastination. Yeah. It's got a bias for action. It just does stuff. I couldn't automate it with Codex. Couldn't automate it with Notion. Grokbot took over immediately. It was doing stuff that I couldn't set up. I don't think you need a lot. I don't think you need to customize. I don't think you need to make 80 different agents. They're just good to go. They know what to do. And they can work on it even when your laptop's closed. If someone is brand new to Grokbot and they want to use it to build something, like you're saying, what's like a good first step or an agent that can get someone to revenue? This is a pro tip. I can't go three feet nowadays without hearing about Grokbot. What is Grokbot? Well, we all know we have Chajupiti, Claude, Gemini, and Grok, which is owned by Elon X, Twitter, whatever. That's Grok. Grok just came out with Grokbot, which is an agent. It's an AI agent that's groundbreaking. It's amazing. It does stuff for you. We've talked about agents before, but this seems to be the best one so far. So last year I had a friend named Billy Howell on the pod. You guys loved him. He was one of my best episodes of last year. We'll link it in the show notes. He's on the cutting edge of these agents. So I had him on to teach us and tell us, what is Grokbot? How can we use it? How can we prompt it? Most importantly, how can we make money with it? If you've ever wanted an AI agent to run a business for you, start a business for you, and make money for you, today you're gonna hear it from a guy who's actually doing that today. So why don't we just start broadly and tell me how you're using Grokbot today. Okay, so I'm using it to run Arlington Bagel, which is my local events and restaurant news newsletter. It runs editorial, it runs research, and it runs the sales team as well as the Shopify for the lovely hats. But what I like about it is, I can only give each of those agents one thing to do at a time. I've noticed, I don't know, Chris, do you use Grokbot at all? I never have, but I want to. Whoa, okay. Yeah. Okay, so yesterday I set up a second Grokbot account. It's cheaper now. And I was like, I just want to try this. It's been doing some great stuff. I've got fricking, I've got 20 bots and everything I think that I can do, I can do with Grokbot. And so that's the problem. I sit texting Grokbot all day and that happens even worse, I think, to people and tools like ChatGPT or Claude because of how projects are set up and how threads are set up. And so all that is to say, Grokbot makes you very mission-focused. But if you're using it for everyday life stuff, I don't think you're gonna get the max potential. I don't think it's gonna click for you. Does that make sense? Yeah, but for instance, right now I need to rent a pump to get the water out of my pond and I need to browse Facebook Marketplace for skid steers. There's so many things on my to-do list right now. You don't think it would be good for that? It's not using its full potential for stuff like that? No, it is. I mean, it is good for that. I guess I just think if you're gonna be using something that's so, it's mission-focused, it wants to ship, it wants to build stuff, I think that's what you should be using it for. Yeah, it's built for builders, not to be like a personal assistant. Yeah, yeah. You're saying. The reason why I like it is it just really clicked because A, it's mission-oriented, it's built for builders, and B, because I told myself, hey, you're gonna use this just for the newsletter and to grow the revenue of the newsletter. You're not gonna add a bunch of agents to do your taxes and take your dog for a walk and stuff. And that's just, I've made more progress on this newsletter in the last two weeks than I did in three months. You know, I said this the other day, my intern left because he got a different job and I replaced the intern, which is something I couldn't do for two months. I couldn't automate it with Codex, couldn't automate it with Notion. RockBot took over almost immediately, like in 48 hours. It was doing stuff that I couldn't set up. I just wanna take two things you just spoke about and kind of put them together. So you talked about your intern left, so you replaced it with RockBot. Is it safe to say, like, instead of saying, you know, it's best to use RockBot as X, Y, or Z, it's best for builders, replace RockBot with the word intern. Like, let's say whoever's listening to this has never had an intern or a personal assistant or whatever in their life. What you're saying is that amazing PhD-level helper, it's best to point them at one thing because you don't wanna get a new employee and say, try this, can you do this? Can you go get my coffee? They're like, whoa, coffee? I thought we're doing Facebook ads, right? It's like the same principle as hiring a human. Focus them, have them doing one thing or working on one project at least. Is that accurate? I think that's exactly it, yeah. Okay, can you share your screen and show kinda what tasks it's doing to grow your newsletter? Sure. So we can see, like, how it works, how you talk to it. Sure. Okay, so if you've never seen RockBot before, this is one of the things that makes it great because it doesn't look like chat GPT. It looks like Apple iMessage. Yeah, or Telegram or Discord, whatever. Yeah, and so you have each of your agents here and I've got a Chief of Staff one. That's the one I started with. And basically, I connected him to my Google Drive and my Notion where I already had a bunch of documentation and plans and work documents for this newsletter. And I said, go through and read and reread everything and then tell me what are the first three agents you would build to get the ball rolling replacing this intern. So you're saying like, hey, give me ideas on how I can use you. Correct, yeah. But within reason, right? You see how I'm like, let's start with three agents. And so the first three that it built, you might be wondering, it was the researcher, the beehive expert, the bagel brand because we also were kinda doing a rebrand. And if you don't understand, it's okay, it's confusing. This is a newsletter about local events and food. I called it the Arlington Bagel because it was breakfast time that we were sending it out and I thought it would be funny just to associate it with breakfast. In Arlington, Virginia. And so the top line, Chief of Staff, that's like the bot that runs all the other bots. And then everything below it are agents that are running concurrently or could be running concurrently that GrokBot is creating to do all these tasks. Is that right? Yeah, correct. So you have to ask it and it won't create one of these without you telling it to, to my knowledge, it hasn't done that. So they have their own computer, but the cool thing is that all the agents share it. So if you've saved passwords in there or installed something in the terminal, they can all use that tool. If you've got documents, right? So instead of them all having to go into a Notion or Google Drive every time, they can just store stuff on their own computer in folders. They can also access your computer too. So how I like to think it, if all this is sounding crazy, it's like, now I've got two computers to worry about. I think let them do what they naturally do and work on work product on their computer. And then when it's done, they put that deliverable either in your chat or in Google Drive and sends you a link. That way it's not like, all right, work on my computer a little bit, then go take this and work on yours. And if you have them work in the cloud, if you have them do tasks on their computer, which they will do by default, then they can work on it even when your laptop's closed, which is a cool thing. Would you worry about security at all for this? Like, do you have your credit card uploaded? I do, but that's one of the other great things about the way I set this up. They can only mess up my Arlington Bagels specific Gmail and the credit card with a $200 limit that I set up for them. They don't have my personal card. They don't have my Gmail with pictures of my ID in it because I specifically firewalled it. Gotcha. Are you using Mercury? I am. Okay, so with Mercury, it's like, you create a digital card, daily spending limit, total spending limit, give the card to it, and it will make decisions using that. Yeah, and they get a little weird about you. They don't like when you put in information like that. I think what I'll do is, the officially supported plugin, this is a pro tip, is Stripe Link, which I think requires a Stripe account, and you can just put money in and it's like a debit card, but it'll use less tokens and the agents will like it because it's like a native connector. There's a big marketplace here of plugins. And the other thing, it's just a little thing that makes me really happy is, you can go click add on all of them and then you don't have to go to authentication. The first time the bot has to use it, then you can do the authentication or put the API key in. So you can get everything set up without getting slowed down that like the first time when you're getting everything ready. Okay. Can you tell it what models to use for certain tasks? No, that's something that people I think are asking about and that they might add in at some point. I know a lot of people are, another thing they're doing is logging into Cloud Code or Codex on the Grokbot's computer and being like, okay, use Cloud Code to build this for me or to do these tasks. And I don't know that, I really don't know that anyone watching this needs that. I think those are for like the hardcore, I'm building 20 different apps and I'm maintaining an enterprise level software. So you could do that. So give me some examples. So what does Bagel Outbound do? Yeah, so Outbound right now, I think I have to click in. I've never talked to Outbound directly. I actually see, oh, every week, the chief of staff works with the Bagel Outbound and instead of, this is another way about thinking about AI that I think will help people not burn out, not be like, this is impossible and it's chunking work like this. So instead of boiling the ocean and telling Bagel Outbound, make me a list of every business in Arlington and give me their phone number and their email. Instead, I'm just like every week, let's focus on five. Maybe it's five that we've mentioned or five that follow us on Instagram and let's get their information and let's prep a custom package with what an ad would look like and send it to them. So just kind of chunking that work. And then also I think feeds the agent better context and helps it iterate better because instead of it doing something wrong a hundred ways, it's only gonna do something wrong five ways and then I can correct it. I can't review a hundred different ad packages. So that's kind of how I thought about setting up this outbound. Has Grokbot found new subscribers for you yet or any sponsors for you? What have been the most impressive things that it's done for your newsletter? The most impressive was it found an old email in my Gmail that I had missed from like a month and a half ago that led to us going to this guy's business and meeting him and now we're putting together an ad package for him and figuring out the sponsorship. It's handling all the emails with readers and current and previous sponsors and it's done a great job. What businesses or ideas do you have that are tempting you with Grokbot right now that you haven't chased yet? What I would do was I wouldn't sell a bunch of junk websites. I think I would wanna help someone customize landing pages for their leads. So people who are in sales like, well, for example, I was talking, I was buying season ticket package for the Wizards the other day, the Wizards. The way they were showing like the packages and where the seats were was kind of archaic but they had all the information and I was like, man, like I think you could sell so many more of these if you just made a like Billy, like here's the seats you could have and here's why we picked them because Chris, like you and I, we know we can make anything exist with code but most people out there don't and I think with Grokbot, you could teach people to do that in a way that makes sense to them just like using iMessage. So teach them how to set up so that they can go into Grokbot and be like, okay, I got this guy, Billy, he wants to buy tickets. You've got a list, you've got a spreadsheet, you've got pictures, make them a quick site, use my GitHub and Cloudflare and I can show it to him during our sales call and that's, I mean, that's applicable to anyone that does sales and I think you could do that with anything. You could do the same thing with helping people manage Shopify's, you could say, okay, and you could do it for them, right? So you could start with your agents, do like a done for you and so I've got my Bagel Shop bot and I could be like, okay, Bagel Shop bot's locked, jacked into your Shopify, it's gonna find your average, it's gonna analyze your average card value, like your chargebacks, all this stuff that you didn't know and then make a report and then we'll get you set up so that you can just have this run on a routine with your own shop bot every week but you could just do it as a service too. You can do sections so you can segment out like by client and I think they're adding in a teams thing. I haven't been able to figure out how to do it but I read something from someone at SpaceX so it could be like, it's exactly for this agency use case. So say you have a team of five and they're all cracked at optimizing Shopify, well, you could use that team on Chris's croissants, right? Client and then you could have that same team on a different project. So I think they're kind of going where I'm thinking on this which is setting up Grokbot agent teams and then using them on different small businesses. Okay. If someone is brand new to Grokbot and they want to use it to build something like you're saying, what's like a good first step or an agent that can get someone to revenue? Well, I mean, this is probably second nature for a lot of people listening but you just have to nail what your value prop is and what your offer is. And Grokbot's really good at that. Do what I said, like with those products and be like, what do you think we can get the cost to on this? What do you think the price point is? What's our hero product? So even if you're selling consulting or services, have Grokbot do chief of staff and say, I want to sell gutter cleaning. Okay, what's my hero product? Oh, it's a summer, end of summer gutter clean or spring refresh or whatever. I think Grokbot says, I think you could price it. This price point, this price point, or this price point. I think you could hire someone based on where you live. This is the going rates. Here's what I think you would spend on a website. Then build the website based on that offer, right? So I think nail the offer first with Grokbot and then build three agents that monitor like your inbox and your website and that's all you need, right? You need a Google Sheet and Gmail to sell anything, right? So you can teach Grokbot to sell with just Gmail and a Google Sheet. Just get that offer nailed down. So you might not know this, but this isn't my real channel. My full channel is linked below or right here. Go check that out for full episode.