Range Rover Electric - A New Era for the Original Luxury SUV - Martin Limpert, Global Managing Director, Range Rover

Automoto TV
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Sep 4, 2026
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Hi, my name is Martin Limpert. I'm the Global Managing Director for Range Rover
and we are in Solihull in the UK in the final assembly line of our Range Rover and Range Rover
Sport and we are revealing today our Range Rover Electric. So this is really a magic moment for us.
So what makes today a landmark day for Range Rover? We are revealing Range Rover Electric,
which we think is the pinnacle of what the Range Rover stands for. Range Rover is the
original luxury SUV since 1970. Our customers value refinement, craftsmanship, the breadth of
capability, obsession with details, peerlessness and effortlessness and Range Rover Electric
brings all of that to the next level and elevates these attributes. So why is now the right time for
the first fully electric Range Rover? I would simply say because we are now ready and now it's
a true and genuine Range Rover. So it was more important for us to elevate all the attributes,
as I mentioned before. We didn't think how could an electric Range Rover look like,
but rather how does an electric vehicle have to look like to be a genuine Range Rover? And we are
ready now, it's mature, it delivers on the promise and this is why it's the right time.
So if the electric Range Rover can still do what the original Range Rover does, absolutely and more.
If our customers want it more quiet, it's 7 decibel more quiet in the cabin because
of the electric motors and the battery logic. That's like the difference.
