The Boring Saturday Business Nobody Is Running

I've been sitting on this one for a while, but my wife just pulled off something I have to share. She ran a farmers market at a Dallas shopping center with almost no overhead — and the math on doing this as a real business is wild. We're talking $20K Saturdays.
I break down exactly how the unit economics work, what we did wrong, and why this might be the most overlooked weekend business in America.

Enjoy!
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