West Nile prevention communication campaigns
Adults ages 55+ are at higher risk of severe illness from West Nile virus. Learn effective West Nile virus prevention messaging and communication strategies to help older adults understand their risk and consistently prevent mosquito bites by using EPA-registered insect repellent and other protective measures. Gain practical insights from two county health departments on planning, implementing, and evaluating successful prevention campaigns.
Video Summary
AI GeneratedThis project, a collaboration between the CDC, Fors Marsh, and local health departments, aimed to reduce severe West Nile virus (WNV) cases among high-risk adults aged 55+. Through formative research and targeted communication campaigns in California and Colorado, the initiative sought to increase the consistent adoption of personal protective behaviors (PPBs) to prevent infection.